Desktop and Mobile Music Monetization 2005 – 2016: Advertising, Download and Subscription

Desktop and Mobile Music Monetization 2005 – 2016: Advertising, Download and Subscription

$2,995.00

Publication ID
ASR1213001
Publication Date
December 3, 2013
Pages
97
Regions Covered
Publisher
Digital desktop and mobile music monetization channels are on track to chart a U.S. business worth $6.4 billion in 2013, 59.8% of the global market, according to a multi-segment research report.

The report, Desktop and Mobile Music Monetization 2005 – 2016: Advertising, Download and Subscription, is a data-driven analysis ofmultiple components contributing to the sector’sexpanding revenue base. Revenues include media spend bought against desktop/mobile radio/song-plays, video and overlay impressionsdirected ataudiencesviewingmusic videos, audio subscription services and download-to-own sales.Sector revenue analyticsparsemedia spend by format (audio, video and display on listening-based digital music services, in-stream video advertising running on music videodestinations such as YouTube), total available inventory, CPMs, subscribers by service (U.S. and internationally), plus music downloads (internationally and domestically), pricing and total receipts bystorefronts such as iTunes and Amazon.

Combined, sector growth in 2013 is 29.3%, and projected to deliver another 26.4% uptick in 2014. CAGRs (2005 – 2016) by segment include video advertising 110.7%, desktop/mobile radio/song-play advertising 46.7%, downloads 29.9% and subscription 9%. CAGR for the U.S. market over the same period is currently calculated at 24.4%, while the global comparable equals 30.7%.

Download music storefronts capture an estimated 75.3% of U.S.-based revenue in 2013, while media spend supporting digital music radio and song-play services currently deliver an 11.8% slice of receipts, extending to a 19% share by 2016.

Subscription service revenue and in-stream video advertising together shape a 12.9% shareof the market.

This report brings together multiple databases thatnumerically articulate the history of digital desktop/mobile music revenue by service and source, from the market’s formation and early development (dotted with restructurings, acquisitions, shutterings and roll-ups), through to its current state of maturation.

Storefront, site, brand and service operationshistoriesprovide a rich context for assessing the growth profile of each segment contributing to sector value. 

EXECUTIVE SUMMARY .......................... 1
 
Digital Music Advertising, Download and Subscription Revenue: 2005 – 2016.......................... 1

                        Domestic and International Services Operating in the U.S./North America

                        Produce $6.4 Billion in 2013 Revenue.................................................................. 1

Music Download Receipts (U.S./North America) Capture 75.3% of Sector
Value in  2013; Media Spend Against Desktop/Mobile Radio 11.8%
................... 3

Digital Desktop/Mobile Music Radio/Song-Play Revenue: Advertising
Captures 60% of the Market Segment in 2013
...................................................... 5

TERMS and DEFINITIONS..................................................... 7

OVERVIEW: DIGITAL DESKTOP, MOBILE LISTENING, VIDEO VIEWING and DOWNLOAD-BASED MUSIC REVENUE by MONETIZATION SEGMENT .......................... 9

Digital Music Advertising, Download and Subscription Revenue: 2005 – 2016.......................... 9

Domestic and International Services Operating in the U.S./North America
 Produce $6.4 Billion in 2013 Revenue
................................................................. 9

            Digital Music Monetization by Segment: Revenue Analysis 2005 - 2016..................... 10

Music Video Advertising Exhibits the Highest CAGR from 2005 through 2016,
Followed by Digital Radio/Song-Play Media Spend
........................................... 13

                        Double-Digit Growth Forecast Through 2016................................................... 15

Music Download Receipts (U.S./North America) Capture 75.3% of Sector
Value in 2013; Media Spend Against Desktop/Mobile Radio 11.8%
.................. 17

            Digital Music Monetization by Segment: Revenue Share Analysis 2005 - 2016........... 18

                        Desktop/Mobile Radio/Song-Play Monetization (Advertising and Subscription)
                        Combine to Form a $1.6 Billion Market in 2013
................................................ 20

Digital Music Monetization 2005 - 2016: Radio Listening/Songplay Advertising,
Audio Subscription Revenue and Music Video Ad Spend............................................ 21

                        Domestic and International Music Storefronts, Services and Advertising on a
                        Global Basis Produce a $10 Billion Market in 2013
.......................................... 23

            Digital Music Monetization by Segment: Revenue Analysis 2005 – 2016.................... 24

Download-to-own music storefronts ring up 78.7% share of total global
receipts in 2013
................................................................................................... 25

            Digital Music Monetization: Revenue Share by Category: 2005 – 2016....................... 27

                        The Global Digital Music Monetization Market has a 12-Year CAGR of 30.7% 29

SECTION ONE........ 31

Streaming Music Radio, Curated Station and Track Play Revenue Climbs 49% in 2013.......... 31

                        Double-Digit Digital Music Radio/Song-Play Growth Fueled by Advertising.... 31

            Digital Music Radio Listening/Songplay Advertising/Subscription Revenue: 2005 - 2016 32

Digital Desktop/Mobile Music Radio/Song-Play Revenue: Advertising
Captures 60% of the Market Segment in 2013
.................................................... 35

            Digital Music Radio Listening/Song-Play Advertising/Subscription Revenue Annual
            Share Change: 2005 - 2016............................................................................................. 36

Ad Supported Desktop/Mobile Listening/Song-Play Monetization Surpassed
Subscription Counterparts in Mid-2011
.............................................................. 36

Revenue per 1,000 Hours of Listening Clocking in at $34 in 2013, including
Subscription Services
...................................................................................................... 38

            Ad Supported and Subscription-Based Digital Streaming Music Radio and Track Play
            Revenue: 2005 - 2016..................................................................................................... 39

            Digital Music Rights Payments Estimated at $506 Million in 2012................................ 40

            Digital Music Radio/Track Play Royalty Payment Analysis: 2012................................ 41

            Digital Music Radio/Track Play Royalty Payment Analysis: 2012................................ 42

Closing in on $1 Billion in Royalties: Music Labels are Major Stakeholders in
Streaming Radio and On-Demand Music Programming in 2013 and Beyond
.............. 43

            Digital Music Radio/Track Play Royalty Payment Analysis: 2013................................ 43

Pandora’s Public Valuation Indicative of Market-Wide Expectations of Sector
Growth in 2013/2014
...................................................................................................... 44

            Pandora Revenue Analysis: 2009 - 2014........................................................................ 45

            Digital Music and Track Play Subs Forecast to Increase by 40% in 2013..................... 46

            Digital Music Radio/Song Play Library Size: 2013........................................................ 46

Digital Music Radio/Curated Station and Song Play Subscription Revenue:
2003 - 2016   .................................................................................................................. 47

            Subscription Digital Music Radio/Song Play Revenue Analysis: 2003 - 2013.............. 49

            Music Service Subscribers: U.S. and International Services.......................................... 54

            Double-Digit Growth Rates for Ad-Supported Digital Music Services through 2016..... 57

            Digital Streaming Music Radio, Curated Station and Track Play Media Spend: 2005-2016            58

            In-Stream Audio estimated at 49.5% of Total Media  Spend in 2013.............................. 61

Digital Streaming Music Radio/Curated Station/Track and Song Play Advertising
Media Spend: 2003 - 2016............................................................................................. 62

Audio Inventory Annually by Month: 2003-2016......................................................... 67

Media Spend: Digital Streaming, Curated Station and Track Play Music Radio
2003 - 2016   .................................................................................................................. 70

Media Spend: Digital Streaming, Curated Stations and Track Play Music Radio
2003 - 2016   .................................................................................................................. 71

Total Audio/Video and Display Paid Media Placement: Digital Streaming Music
Radio, Curated Station and Track Play Services 2005 - 2016....................................... 71

SECTION TWO................................................................................ 72

Global Music Download Store Revenue and Transaction Velocity at $7.7 Billion in

2013; Tracks Sold Total 8.9 Billion................................................................................ 72

            Music Download Storefronts: Total Sales 2004 - 2013.................................................. 72

                        Tracks Sold in 2013 Grow at an Annual Rate of 9.3% in 2013.......................... 74

            Music Downloads: Total Storefront Sales 2004 - 2013.................................................. 74

U.S.-Based Download Music Stores, Brands and Services with International
Operations: Sales 2004- 2013......................................................................................... 76

            Download Music Sales: 2004......................................................................................... 76

            Download Music Sales: 2005......................................................................................... 77

            Download Music Sales: 2006......................................................................................... 78

            Download Music Sales: 2007......................................................................................... 79

            Download Music Sales: 2008......................................................................................... 80

            Download Music Sales: 2009......................................................................................... 81

            Download Music Sales: 2010......................................................................................... 82

            Download Music Sales: 2011......................................................................................... 83

            Download Music Sales: 2012......................................................................................... 84
            Download Music Sales: 2013......................................................................................... 84

SECTION THREE .................................................................................................................. 86

Music Video Advertising (Pre-Roll/In-Stream) Captures a 5% Share of the Market

in 2013           .................................................................................................................. 86

                        YouTube and Vevo Aggressively Deploy In-Stream Video Ads and Technology
                        against Music Plays
............................................................................................ 86

            Digital Music Monetization by Segment: Revenue Share Analysis 2005 - 2016........... 87

                        In-Stream Music Ad Spend Exhibits a 110.7% CAGR from 2005 – 2016.......... 89

Pre/Mid Roll Video Advertising Inventory, Sales, CPM and Revenue: Music
Category 2008................................................................................................................ 90

            Pre/Mid/Post Roll Video Advertising Inventory, Sales, CPM and Revenue: Music
            Category 2009................................................................................................................ 91

            Pre Roll Video Advertising and Media Spend: Music Category Analysis 2010........... 92

Pre Roll Video Advertising and Media Spend: Music Category Analysis 2011....................... 92

            Pre-Roll and In-Stream Video Media Spend Analysis: Music Website Advertising 2012 93

                        Music Video Programming Accounts for the Largest Share of YouTube In-Stream
                        Video Advertising
................................................................................................ 94

            YouTube Video Advertising Inventory Analysis 2012.................................................. 94

            YouTube Video Advertising Inventory Analysis 2012.................................................. 95

                        Mobile Music is Video Ad Growth Engine on YouTube...................................... 96

            YouTube Mobile Inventory and Media Spend by Content Channel: 2012................... 96

Vevo Continued to Lock Up Syndication Agreements with Popular Music
Sites and Destinations in 2013
............................................................................ 96

            Pre-Roll and In-Stream Video Media Spend Analysis: Music Website/App Advertising
            2013 (Full-Year Estimates)............................................................................................. 97

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