Baby Food Market Research Reports, Analysis & Trends
Baby food is the food specifically made for infants and children up to age six. Baby food is soft and easily consumable and contains nutritious elements for babies’ healthy diet for necessary and appropriate growth. Baby food industry consists of companies that manufacture packaged foods for babies; it is ready to eat and readymade. Baby food is categorized into three main types, thick liquid, thicker liquid and solid foods for their right age. It can be mashed or pureed and fed to the baby. Baby food has been gaining a lot of momentum since 1900s. Baby food industry market in developing countries such as India, Brazil and China offers great potential for growth.
There are different types in which baby food is packaged; different types of containers to different food types, such as baby snacks, bottled baby food, canned baby food, cereals, fruits and vegetables, and meat. Bottled baby food is one of the leading segments in baby food market. With increasing demand in organic farming and organic foods, organic baby food production is also on rise. As the number of working women is increasing, demand for packaged baby food is witnessing a rapid growth with concern about nutritional benefits that baby food products offer. Due to its advantage in terms of storage for longer duration, convenience and time taken as opposed to homemade foods, baby food market is thriving with success in demand.
In terms of evolution of baby food industry, the usage of innovative packaging techniques has given rise in the investment and research and development is carried out by major companies to offer better quality products. The innovative techniques include small pouches, secured packets and use of plastics for better packing has led to the creative designing of containers and boxes. Along with collaborating with movie production houses and creating merchandises, baby food market is coming up new fresh ideas to generate more revenues.
Baby Food Industry Current Trends
Baby food industry’s main focus is in developing wide range of products so that the different types of requirements in special nutritional needs of babies are met. Using of right raw material is very critical to the healthier diet of a baby; fruits puree and creams, yogurt are sensitive baby foods and developing more value added food benefits will achieve the growth of industry. Packed and bottled baby food is also considered as a supplement to mother’s feeding
There is an emphasis in developing foods that are more organic and includes more enhanced ingredients for higher nutrition for babies that move beyond basic homemade foods. There is an increased nutritional awareness among parents, so the industry is driving innovation and allowing parents to choose variety of organic baby food. Baby foods are mixed with liquids such as water or breast milk for softer and easier consumption, so manufacturers are developing additional products supplements such as DHA and ARA that work as an alternate to breast milk fat and the formulas are added to the products itself. Approved by FDA these oil blends are used to make up a small percentage to the product but when fed to babies, visual acuity and mental performance is better.
According to MarketLine, bottled baby foods represent global baby food industry with 47% share of overall market. The increased number of health conscious consumers has driven the demand for organic food market to grow up at CAGR of 7.4% by 2016. From generating $25 billion in 2008, global baby food market is expected to grow at double digit CAGR in the next few years. In packaging the baby food, the industry is coming with new features such as jumbo packs, shaped or semi-liquid, liquid, folding cartons, thin wall containers, metal cans and stand up pouches as opposed to glass jars that traditional packaging followed.
Major Baby Food Industry Players
Major baby food manufacturing companies are Gerber, Nestle, Amul, Hindustan Foods Limited, Kidfresh, Farley’s and Cow & Gate.