Convergence Market Research Reports, Industry Analysis and Trends
Convergence in telecom industry is related to all the developments with IT and telecom sector together; that are functioning and innovating to offer better and improved products and services. In a general sense, convergence can be defined as all services such as phone calls, data transfer, instant messages, live streaming, photograph and email are all streamlines in a single data stream, for example- latest mobile and smartphones. Convergence usually employes internet protocol and the architecture used on the internet, by the world wide web. Even though the services such as cable TV and radio become obsolete, there are new opportunities opened up for many existing service providers and entrepreneurs to utilize and create a niche product with many avenues presently available.
For telecom industry's established companies, the toughest challenges would be to drive new profits from new services and quality services even though there have been many technological hurdles passed to convergence. There are numerous factors that influence companies to converge services; influences such as IP-based networks, growing broadband internet services and fierce competition from new service providers are all influencing telecom companies to converge services that offer more diverse features and services.
The convergence of telecom and IT has been noted that there is much richer relationship and will continue to develop much better in the future. Convergence offers telecom providers wide range of opportunities. In order to successfully gain more, telecom companies must make tough strategic and technical choices that align capabilities to the specific needs of the different customer bases. As the single product, telecom services are evolving into multifaceted services. Large telecom corporations always have a higher hand at larger distribution, smaller companies, however, switch to converged services with efficient business models, open source technical standards as there are fewer regulations.
Telecom Convergence Current Trends
To build an infrastructure after convergence, telecom companies require longer time as compared to cable providers that can roll out converged services in a lesser time. The advantages that other industries have in convergence could be the already established convergence infrastructure, but with telecom industry being a broad sector, the necessary advancements and developments of technical nature take considerably long time. In order to meet consumer demands, telecom companies are improving the quality of services. With telecom sector expanding with innovation, new features and services are constantly added, for instance, the high-definition streaming of videos and movies. These huge data-intensive services that prove to be technological hurdles need to be handled with great strength and continuously need to be enhanced for greater demands.
By offering new services, there will be an improvement in customer retention, and it also prevents company's services from becoming obsolete; thus, network operators usually innovate and bring new options for various segments which in turn create various revenue streams. For example- Comcast increased its revenue from video services, and also increased its broadband internet services with a wider region demands. Time Warner saw similar increase in demand and supplied huge amount of services in cable and internet services. In addition, mobile phone operators are increasingly innovating with services such as digital music, movies and roaming wifi services. The telecom industry has provided its services to variety of industries that have developed different types of services for different consumer and demographics.
There have been many convergences that have impacted many businesses with positive outcomes. Some convergences are Voice and Data (VoIP), Fixed and Mobile (Wireless, mobile), Telecom and Media, Telecom and IT (Next Generation network architecture) and Device convergence (Electronic devices and Telecom).
Major Industry Players
Major companies that have had several convergence practices are Time Warner, Comcast, Broadcom, BSNL, Vodafone, AT&T, Verizon and Bharti Airtel.
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