Internet Advertising Market Research Reports, Industry Analysis and Trends
Internet advertising is the form of advertising done on the internet; websites, search engines, social networking sites etc offer advertising spaces for companies to advertise their products. After the evolution from print followed by television and radio, advertising then followed to digital space i.e. online and it has been one of the growth sectors for advertising agencies, websites, product manufacturers that benefit from each other mutually. Commercial websites gain a lot of revenue from advertisements that they host. There are different types of internet advertising; they are all on either different platforms or different types of devices. Display advertising, mobile advertising, social networking advertising, search engine advertising/ marketing, blog advertising, promotional advertising and pop-up advertising. Each type includes unique way of reaching out to the customers or attracting new customers.
Internet advertising industry comprises of companies that majorly use internet for advertising purposes. Be it latest announcements, new arrivals, inventive and innovative product’s achievements, or simply creating awareness and user engagement on social media. Internet advertising helps drive sales in a large way, as the approach is direct and it doesn’t require travelling to check out the product or know what’s in the market, internet advertising helps the customer choose from various options when directed towards what is being advertised. Companies that do online advertising use facilities such as websites, social networking sites, emails, blogging platforms and search engines to place the advertisements in appropriate spaces in attractive manners.
As much as advertising is considered as the form of persuasion to buy things you don’t need, online marketing allows the customer to choose from various sources for better clarity and original value. Internet advertising provides companies the low-cost ways to offer personalized advertisements across different types of websites and mobile interfaces as the increase in smart phone apps is gaining a lot of potential for expanding your brand placement.
Internet Advertising Current Trends
Internet advertising has been a force of growth in companies’ economy and it is spread across all types of platforms that support websites, emails, social networking and mobile interface. Websites such as e-commerce platforms are deriving a huge number of sales due to the direction that an advertising of a product on a website or email or social networking platform has displayed. Email advertising involves creating a user interaction by exchange of messages to current and prospective customers. Social media advertising includes all types of advertising, from display banners, logos, texts, to viral marketing which has created a new wave of attracting audience through this method. Social networking sites such as Facebook, Twitter, LinkedIn, Diaspora, Flickr allow companies to advertise their products that generate huge revenues for them and in turn generate new customer or prospective base for the company.
Moving ahead from using SMS marketing, internet advertising companies use internet to bring in new set of customer by creating innovative campaigns, slogans, catchy tag-lines and many other creative strategies. Internet advertising industry generated more than $50 billion in 2010 and the number is predicted to go a lot higher with the increase in the number of internet users. Internet penetration across the world is gaining a lot of momentum and there are thousands of new subscribers added to the internet users every day. Internet advertising is not limited to just display advertisements on websites, blog, and mobile interfaces but the lot of scope is carried upon video channels ability to create more realistic experience and give better idea of the product with the help of creative, funny videos.
Major Internet Advertising Players
Major internet advertising companies are Ogilvy & Mather, Saatchi & Saatchi, AdRoll, DDB Worldwide, DraftFCB, WPP plc, and BubbleUp.