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Google in Mobile Marketing

Google in Mobile Marketing

Date Published: Jul 8 2013
Google’s mobile advertising business continues to fuel impressive growth for the online search engine pioneer. Google has much at stake in the worldwide shift from desktop advertising to mobile advertising. The company has taken various measures to brace for the shift. It acquired mobile-related corporate vehicles, notably Android (2005), YouTube (2006), DoubleClick (2007), AdMob (2009) and Motorola Mobility (2012), and launched mobile marketing tools like the Google Playbook (2013).
 
$1,995.00
Australia - Broadband, Digital Media and Digital Economy Statistics (tables only)

Australia - Broadband, Digital Media and Digital Economy Statistics (tables only)

Date Published: Apr 14 2014
This tables-only report provides over 163 statistical tables and 37 charts for internet, broadband and all aspects of the digital economy in Australia. Full details, commentaries and analyses are given elsewhere in the annual reports listed at the end of the Contents section.
 

Statistical overview of the Australian Broadband and Digital Industry

$1,750.00
Australia - E-Commerce, Marketing and Advertising

Australia - E-Commerce, Marketing and Advertising

Date Published: Apr 16 2014
This annual publication offers a wealth of information on the trends and developments taking place in the m-commerce and c-commerce sectors. The publication provides analyses of the issues surrounding the growth of e-commerce, including e-banking, e-payments and online advertising. Information on mobile commerce developments are also provided, including m-payments and m-banking, included statistics and forecasts for both the e-commerce and m-commerce sectors.

Subjects covered include:

$1,100.00
Mobile Marketing & Advertising 2013: Challenges and Opportunities

Mobile Marketing & Advertising 2013: Challenges and Opportunities

Date Published: Nov 12 2012
No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering.  As is the case with many VAS applications, there is an interdependency between the mobile operator and various third parties including media companies, advertisers, portals, content providers, brands, and various other intermediaries. 
 
$995.00
Online Marketing in India 2014

Online Marketing in India 2014

Date Published: Apr 28 2014
Online Marketing in India 2014 research report describes the dynamics of online marketing in this country. There are various channels of online marketing. Social media has grown as a platform; with currently over 100 mn users across different media such as Facebook, LinkedIn and Twitter.
 
$950.00
Mobile Marketing in India 2012

Mobile Marketing in India 2012

Date Published: Jun 18 2012
India houses 811.6 mn mobile subscribers. This huge subscriber base is split in 66:34 between rural and urban users respectively. With growing adoption of mobile devices across the varied levels of consumers, mobile as a medium for marketing and promotion provides the maximum reach in the country. Country where mobile penetration is higher than PC penetration, mobile as a digital media is most promising for marketing and promotion. India with the huge mobile subscriber base ensures better outcome with marketing activities.
$795.00

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