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Global Marketing Resource Management (MRM) Market 2015-2019

Global Marketing Resource Management (MRM) Market 2015-2019

Date Published: Jul 24 2015

About MRM
Marketing Resource Management (MRM) is a set of processes that enhance ( through applications such as brand management and financial management tools) an organization’s capabilities for analyzing and optimizing marketing resources (external and internal). MRM applications enable organizations:
• MRM helps in planning and creating budgets with complete marketing activities and programs that include strategic planning and financial management
• MRM creates and develops all marketing programs and content, including production management

$2,500.00
Global Marketing Technology Market 2015-2019

Global Marketing Technology Market 2015-2019

Date Published: Jul 24 2015

About Global Marketing Technology Market

$2,500.00
Global Mobile AR Market for Marketing and Advertising 2015-2019

Global Mobile AR Market for Marketing and Advertising 2015-2019

Date Published: Jul 15 2015
Report forecast the global mobile AR market for marketing and advertising to grow at a CAGR of 105.72% over the period 2014-2019.
 
$2,500.00
In-Stream Video Advertising 101: Inventory Abundance, Execution Headaches

In-Stream Video Advertising 101: Inventory Abundance, Execution Headaches

Date Published: Jun 30 2015
Brands, marketers, agencies and adtech vendors--collectively the demand side--have all clamored for more premium in-stream ad inventory, and in 2015 the supply side is unlocking some 296 billion avails, though ad op growing pains persist.
 
Media execs too, for their part, are determined that IP premium television be monetized in similar fashion to linear clock counterparts across all platforms, further contributing to unit volume increases (in-stream formats), exhibiting a CAGR of 47.3% 2003 - 2014.
 
$2,995.00
Australia - E-Commerce, Marketing and Advertising

Australia - E-Commerce, Marketing and Advertising

Date Published: May 19 2015
This annual publication offers a wealth of information on the trends and developments taking place in the m-commerce and c-commerce sectors. The publication provides analyses of the issues surrounding the growth of e-commerce, including e-banking, e-payments and online advertising. Information on mobile commerce developments are also provided, including m-payments and m-banking, included statistics and forecasts for both the e-commerce and m-commerce sectors.
 

Subjects covered include:

$1,100.00
Webisodes and Multichannel Networks: Future Content Opportunities

Webisodes and Multichannel Networks: Future Content Opportunities

Date Published: Apr 27 2015

The landscape of video consumption has evolved to include content beyond the television. Content creators are leveraging digital video, OTT services, and supplemental content to build their brands and generate audiences. This report explores the current state of digital video content and future opportunities for content creators and distributors. It includes a five-year forecast for the digital video content industry.

$3,200.00
Mobile Marketing in India - 2014

Mobile Marketing in India - 2014

Date Published: Oct 13 2014

This report provides an insight into the Mobile Marketing current market scenario, structure and practices in India.

In depth market scenario includes;
- Market estimate of Mobile Marketing in India for FY14
- Geographical presence of key players in India
- Providing insights into Industry drivers and challenges and their impact on the future market
- Future Market projections for 5 years
- Opportunities in the Industry

Market data and analytics are derived from a combination of primary and secondary sources.

$2,000.00
Global Digital Marketing Market - 2014

Global Digital Marketing Market - 2014

Date Published: Sep 20 2014

This report provides an insight into the Global Digital Marketing current market scenario, structure and practices.

In depth market scenario includes;
- Market estimate of Global Digital Marketing for FY14
- Digital Marketing Spend by Users
- Digital Marketing Budgets
- Worldwide Mobile Internet ad Spends
- Digital Marketing Trends
- Future Market projections for 5 years

Market data and analytics are derived from a combination of primary and secondary sources.

$2,500.00
Online Marketing in India 2014

Online Marketing in India 2014

Date Published: Apr 28 2014
Online Marketing in India 2014 research report describes the dynamics of online marketing in this country. There are various channels of online marketing. Social media has grown as a platform; with currently over 100 mn users across different media such as Facebook, LinkedIn and Twitter.
 
$950.00
Google in Mobile Marketing

Google in Mobile Marketing

Date Published: Jul 8 2013
Google’s mobile advertising business continues to fuel impressive growth for the online search engine pioneer. Google has much at stake in the worldwide shift from desktop advertising to mobile advertising. The company has taken various measures to brace for the shift. It acquired mobile-related corporate vehicles, notably Android (2005), YouTube (2006), DoubleClick (2007), AdMob (2009) and Motorola Mobility (2012), and launched mobile marketing tools like the Google Playbook (2013).
 
$1,995.00
Mobile Marketing & Advertising 2013: Challenges and Opportunities

Mobile Marketing & Advertising 2013: Challenges and Opportunities

Date Published: Nov 12 2012
No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering.  As is the case with many VAS applications, there is an interdependency between the mobile operator and various third parties including media companies, advertisers, portals, content providers, brands, and various other intermediaries. 
 
$498.00
Mobile Marketing in India 2012

Mobile Marketing in India 2012

Date Published: Jun 18 2012
India houses 811.6 mn mobile subscribers. This huge subscriber base is split in 66:34 between rural and urban users respectively. With growing adoption of mobile devices across the varied levels of consumers, mobile as a medium for marketing and promotion provides the maximum reach in the country. Country where mobile penetration is higher than PC penetration, mobile as a digital media is most promising for marketing and promotion. India with the huge mobile subscriber base ensures better outcome with marketing activities.
$795.00

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