Marketing & Advertising Technology


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Digital Video AdTech 2015 - 2017:  Monetizing Beyond the Linear Clock

Digital Video AdTech 2015 - 2017: Monetizing Beyond the Linear Clock

Date Published: Mar 24 2015
Digital video adtech providers booked $7.3 billion in 2014 global net revenue, with ecosystem-wide comparable growth from all formats, screens and devices supported projected to increase 22% - 31% in 2015
 
Spend enabled through videoadtech systems rose by 33.9% in 2014 to $11.8 billion across all geographies. Vendor revenue, share and CAGR by segment are calculated as topline (which may include spend) minus any media cost payouts when vendors manage, take possession of, or arbitrage avails. 
$2,995.00
Snapshot on Mobile Advertising Market in India - 2015; Market size, Market trends, Growth drivers, Future forecast, Market opportunity

Snapshot on Mobile Advertising Market in India - 2015; Market size, Market trends, Growth drivers, Future forecast, Market opportunity

Date Published: Mar 6 2015

Snapshot on Mobile Advertising Market in India - 2015 report provides an insight into the Mobile Advertising current market scenario, structure and practices in India.

In depth market scenario includes;
- Market estimate of Mobile Advertising in India for FY14
- Market size by key players – Top Companies
- Geographical presence of key players in India
- Providing insights into Industry drivers and challenges and their impact on the future market
- Regulatory bodies and their roles
- Future Market projections for 5 years

$2,000.00
Mobile Advertising Market in India 2015

Mobile Advertising Market in India 2015

Date Published: Feb 3 2015

Netscribes’ latest market research report titled Mobile Advertising Market in India 2015 illuminates the dynamics in the mobile ad market in India. Smartphone adoption in India is the fastest in Asia-Pacific region. Thanks to the constantly falling prices, Smartphones are fast replacing featurephones in the country to become the most personal device. Traditional ad delivery technology such as text message and telemarketing is being replaced by attractive, interactive, location-based, measurable ad campaigns through mobile apps, display, and search, amongst other mediums.

$950.00
Global Digital Marketing Market - 2014

Global Digital Marketing Market - 2014

Date Published: Sep 20 2014

This report provides an insight into the Global Digital Marketing current market scenario, structure and practices.

In depth market scenario includes;
- Market estimate of Global Digital Marketing for FY14
- Digital Marketing Spend by Users
- Digital Marketing Budgets
- Worldwide Mobile Internet ad Spends
- Digital Marketing Trends
- Future Market projections for 5 years

Market data and analytics are derived from a combination of primary and secondary sources.

$2,500.00
Digital Advertising: Market Opportunities and Forecast 2013-2018

Digital Advertising: Market Opportunities and Forecast 2013-2018

Date Published: Dec 30 2013

Digital advertising methods have made a substantial impact on traditional media and advertising in recent years. Advancement of technologies and consumer preferences, such as handheld device usage, social media, and online news, is driving marketers to choose digital media platforms. This is causing a huge dislocation for traditional media, which is particularly hard hitting to print and TV based advertising. Digital is cost effective and facilitates quick responsive, a combination that equates to diminishing market share for traditional advertising.

$1,995.00
Global Location-based Search and Advertising Market 2012-2016

Global Location-based Search and Advertising Market 2012-2016

Date Published: Jan 30 2013

TechNavio's analysts forecast the Global Location-based Search and Advertising market to grow at a CAGR of 49.49 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing use of location-based application-enabled mobile media. The Global Location-based Search and Advertising market has also been witnessing the increasing adoption of location-based advertising by certain notable global brands. However, the increasing concern about privacy could pose a challenge to the growth of this market.

$2,000.00
Next Generation Mobile Marketing: Location, Social Commerce, and Augmented Reality

Next Generation Mobile Marketing: Location, Social Commerce, and Augmented Reality

Date Published: Jan 17 2013
The accelerated global spending growth on mobile ad campaigns during the last five years is likely a function of three critical areas that we will examine more closely throughout this report: Mobile Devices, Mobile Technology/Access, and Marketing Savvy.
 
$995.00
Mobile Marketing in India 2012

Mobile Marketing in India 2012

Date Published: Jun 18 2012
India houses 811.6 mn mobile subscribers. This huge subscriber base is split in 66:34 between rural and urban users respectively. With growing adoption of mobile devices across the varied levels of consumers, mobile as a medium for marketing and promotion provides the maximum reach in the country. Country where mobile penetration is higher than PC penetration, mobile as a digital media is most promising for marketing and promotion. India with the huge mobile subscriber base ensures better outcome with marketing activities.
$795.00
Video Value Chain

Video Value Chain 2012 - 2014

Date Published: Jan 10 2012

The online and mobile video value chain (comprising CDN, integrated video platforms, full service advertising networks, ad serving platforms, auctions and exchanges) produced a combined $4.3 billion in top line revenue in 2011, an increase of 45% over 2010.

Double-digit revenue growth of 30% annually projected across all value chain sectors yields a $10 billion marketby 2014.

$2,995.00
CDN Business Transformation and Market Analytics 2012-2014

CDN Business Transformation and Market Analytics 2012-2014

Date Published: Dec 13 2011

U.S.-based CDNs (Content Delivery Networks) are tenaciously adapting their technologies, services, account and business strategiesto addressnew markets of opportunity,concurrently improving top line revenue by 17.7% in 2011 to $1.86 billion, an estimated 65% of the global total.

$2,495.00
Integrated Video Optimization Solutions 2007-2014

Integrated Video Optimization Solutions 2007-2014

Date Published: Jun 7 2011

The report, Integrated Video Optimization Solutions 2007 - 2014, analyzes multiple categories of media optimization services, encompassing end-to-end providers Brightcove, Ooyala, KIT Digital, Kaltura, Limelight Video Platform, thePlatform, MobiTV, Move Networks and others. The indexing, metadata, tracking and media measurement segment comprise specialists such as Auditude, Digitalsmiths, BayTSP and RAMP.The media processing, encoding and transcoding section provides detailed analysis of Sorensen Media, Encoding.com, Origin Digital and Anvato.

$2,495.00

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