Messaging Services


Message Services Market Research Reports Analysis and Trends

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Mobile Network Operator KPIs and Subscriptions Database Q1’2012

Mobile Network Operator KPIs and Subscriptions Database Q1’2012

Date Published: Jan 9 2012
With 6.1 billion global cellular network subscriptions, the year 2011 has seen mobile penetration levels reach over 87 %. Demand for mobile broadband LTE deployments was a key driver of infrastructure sales in throughout 2011, offsetting spots of continued weakness in legacy voice technologies.
 
$2,500.00
Mobile Marketing & Advertising 2013: Challenges and Opportunities

Mobile Marketing & Advertising 2013: Challenges and Opportunities

Date Published: Nov 12 2012
No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering.  As is the case with many VAS applications, there is an interdependency between the mobile operator and various third parties including media companies, advertisers, portals, content providers, brands, and various other intermediaries. 
 
$1,995.00
Mobile Value Added Service (VAS): Markets, Applications, and Opportunities (First Edition)

Mobile Value Added Service (VAS): Markets, Applications, and Opportunities (First Edition)

Date Published: Jul 11 2011
Mobile Value-added Service (VAS) applications represent a key aspect to the ongoing success of mobile network operators and everyone in the mobile communications value chain. With core services, such as bear voice and data communications becoming commodity offerings, wireless service providers are dependent on VAS applications to drive additional revenue and improved margins.
 
$1,995.00
Market Research - Mobile Marketing, Mobile Advertising, Mobile Marketing India, Mobile Marketing India Forecast

Mobile Marketing in India: Opportunity Analysis and Forecast 2012-2017

Date Published: Oct 9 2012
Mobile has dramatically changed the way Indians engage in the Internet with profound changes to day-to-day behavior including networking, shopping, entertainment, commerce etc.  One of the changes poised to represent a rather significant Value-added Service (VAS) application is mobile marketing.  
 
$995.00

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