Next Generation Business Models for Mobile Network Operators (MNOs) in LTE, M2M, & OTT Environment

Next Generation Business Models for Mobile Network Operators (MNOs) in LTE, M2M, & OTT Environment

$995.00

Publication ID
MIC0313005
Publication Date
March 20, 2013
Pages
51
Regions Covered
Publisher
Mobile network operators (MNOs) are facing unprecedented challenges from M2M evolution, Telematics growth in industry verticals, and consumer preference shift towards data & communication services in 4G LTE network paradigm. MNO’s are also facing and evolving competition driven by Over-the-Top (OTT) players. In our analysis, we use the analogy that the telecom services market is becoming more like a supermarket in which managing portfolio of integrated solutions is the key and the evolving ecosystem is more focused on connecting objects rather than simply connecting people and businesses.
 
Mind Commerce evaluates disruptions in traditional business model leading to new transformative opportunities and brand positioning. This research will facilitate Mobile Network Operators (MNOs) and related stakeholders to understand & develop market ROI driven business models including:
  • Analysis of 16 transformative business models including how MNOs may mashed-up their strategy formulation to implementation
  • Key strategic initiatives of 8 leading MNOs to remain leaders in emerging ecosystem
  • How a MNO can put strategic focus on leveraging existing assets and achieving better position as communication service provider in a post-4G environment. This includes complete solutions by partnership, M2M, telematics, smart services, SDM, broadcasting, mobile cloud, OTT, intangible asset management, public safety, and more.
 

Target Audience:

  • Mobile network operators
  • Mobile application developers
  • Wireless infrastructure suppliers
  • OTT application and service providers
  • M2M, Telematics, and related providers

1.0 EXECUTIVE SUMMARY 4

2.0 MARKET TREND 2013 AND BEYOND 6

2.1 FASTER ADOPTION OF 4G LTE BUT VOICE OVER LTE (VOLTE) / LTE DATA REVENUE IS NOT PROMISING 6
2.2 DATA CONNECTED ENVIRONMENT WILL ERODE TRADITIONAL REVENUE 7
2.3 OVER-THE-TOP (OTT) INTERVENTION BREAKS DOWN PRIVATE COMMUNICATION ECO-SYSTEM 8
2.3.1 FACEBOOK VOIP CASE CAN GET A CLOSER LOOK 9
2.4 M2M DEVELOPMENT IN CLIENT LEVEL FOSTERED GROWTH OF NETWORK SUPPORTS MARKET 9
2.5 FOCUS SHIFTING FROM CONNECTING PEOPLE TO CONNECTING OBJECTS 10
2.6 EVOLUTION OF NETWORKED BUSINESS OPPORTUNITY IN INDUSTRY VERTICAL 11

3.0 BRAND POSITIONING IN NEW MOBILE HORIZON: UTILIZATION OF WIRELESS PLATFORM AS FULL-SCALE CHANNEL 15

3.1 TUMBLR PROMOTED CONTENT CASE: BRAND’S CONSIDERATION 17

4.0 TRANSFORMATIVE BUSINESS MODELS FOR MOBILE NETWORK OPERATORS (MNOS) AS COMMUNICATION SERVICE PROVIDER (CSP) 19

4.1 CONNECTED HOME: SECURITY & ENERGY MANAGEMENT 19
4.2 INSURANCE TELEMATICS: USER - BASED INSURANCE (UBI) 20
4.3 VEHICLE TELEMATICS AS CSP 21
4.4 UTILITY MANAGEMENT AND SMART GRID 22
4.5 SUBSCRIBER DATA MANAGEMENT (SDM), BIG DATA AND RESEARCH 24
4.6 MEDIA / EVENT BROADCASTING PRODUCT 26
4.7 MOBILE RETAIL PAYMENT MANAGEMENT 27
4.8 HYBRID CLOUD BASED SERVICES 28
4.9 INTANGIBLE ASSETS MANAGEMENT 29
4.10 CONTENT MANAGEMENT & ADVERTISING MODEL 32
4.11 ENTERPRISE MOBILITY MANAGEMENT 32
4.12 RCSE (RICH COMMUNICATION SERVICE ENHANCED) - OTT APPS MODEL 33
4.13 PUBLIC SAFETY & EMERGENCY SERVICES 34
4.14 MOBILE HEALTH TELEMATICS 34
4.15 INTEGRATED HOME ENTERTAINMENT: INTERNET, TV, GAMING 35
4.16 NFC DRIVEN MOBILE FINANCIAL SERVICES 37

5.0 MOBILE NETWORK OPERATOR (MNO) STRATEGIC INITIATIVE ANALYSIS 39

5.1 AT&T 39
5.2 SK TELECOM 39
5.3 ENTEL 40
5.4 VERIZON 41
5.5 VODAFONE 41
5.6 ORANGE 42
5.7 SPRINT 43
5.8 DEUTSCHE TELEKOM 43

6.0 STRATEGIC GUIDELINE FOR MNOS AS CSP TO BUILD SUSTAINABLE BUSINESS MODEL 45

6.1 CHOOSE SERVICE-LAYER PARTNERSHIP OR JOINT VENTURE FOR COMPLETE SOLUTIONS 45
6.2 PUT STRATEGIC FOCUS ON SERVICE MASH-UP TREND 46
6.3 SOLID NGN SERVICE TRANSFORMATION PLAN IS FIRST 47
 

List of Figures

Figure 1: 4G LTE Network Adoption Market Prediction 2013 6
Figure 2: Networked Business Framework under 3 Waves of Connected Device Development 12
Figure 3: The disruptive potential of connectivity across various industry sectors 13
Figure 4: Mobile Purchase Offering: Conversion of Location Search & Intent Targeting 16
Figure 5: Cost vs. Revenue dimensions in Intangible Asset Management business model 31
  1. AT&T
  2. SK TELECOM
  3. ENTEL
  4. VERIZON
  5. VODAFONE
  6. ORANGE
  7. SPRINT
  8. DEUTSCHE TELEKOM
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