Newspapers & Magazines Publishing Market Research Reports, Analysis & Trends
Newspapers & Magazines Publishing Industry is facing a lot of challenges since digital medium took over reader's interest and started providing the information desired to the devices in their hands. It is going through a period of turmoil, as the increasing demand of broadband and new mobile devices such as smartphone and tablets for delivering digital content are gaining a huge momentum. The digital content's demand and expansion has affected print magazine spending as the pricing and accessibility has increased growth for digital format. Consumers have rapidly started to migrate to online medium from traditional sources such as paper magazines and newspapers due to information being freely available over the Internet. The competition being high ever since the earlier 20th century, digital medium has brought more challenges to overcome in this day and age.
The newspapers and magazine publishing industry revenue is valued by the sum of total sale of newspapers and magazines, circulations and subscriptions, including online subscription. The mobile and tablet applications have created new media environment and have allowed readers to have more interactive and involved experience. The magazine publishing industry includes two major segments, they are advertising and circulation. Newspapers publishing revenues do not include advertisements revenues gained. Newspapers volumes are defined as the average amount of daily newspapers which circulate per issue and they are defined defined as paid-for, scheduled publications containing articled information, features, advertising, editorials prepared prior but made pertinent to the day of publication. Rising discretionary incomes and favorable economic environment and expanding mobile access market are driving magazine industry with modest recovery and that is the reason advertisers are shifting their spending patterns accordingly to reach their desired regions' particularly or global readers.
Newspapers & Magazines Industry Current Trends
The global magazines publishing industry is anticipated to reach US $106.9 billion by 2018 with 0.9% CAGR. The shift of advertisers spending to digital media from traditional media has affected print magazine advertising and circulation in almost all regions. As the internet has become a convenient source for current information and a go-to news source, newspapers are increasingly experiencing a mass exodus of advertisers and readership. The growing popularity of real-time reports, customizable advertisement campaigns and many other attractive options that online medium provides, newspapers industry must find ways to expand their traditional print offering and find innovative ways to sustain and function.
To counter the trends of digital medium, the newspapers and magazines will have to make themselves more accessible to readers. There have been few ways with which few projections and experiments have proved to be successful. The newspapers and magazine publishing industry produces an distributes print newspapers and magazines of weekly, monthly and quarterly based subscriptions. There have been the decline of national and regional press, and the fall in sales of newspapers and magazines is alarming. The massive cost cutting has taken place and the mass market newspapers have managed to control the economic downturn better than mid-market newspapers. There have been few exceptions in the way few example such as micropublishing, subscriptionization, serialization, curation, multimedia utilization and micro-payments have all been proven to be sufficiently effective and there is still a niche market prospective growth in tough times for newspapers and magazines industry for the coming future.
Major Newspapers & Magazines Publishing Players
Major companies that publish Newspapers & Magazines are The Economic Times, The New York Times, The Guardian, People, Forbes, Time, The Week, Outlook, The Huffington Post and The Washington Post.