Paper & Board Packaging is the process of packaging done for consumer goods using materials that then are made into boxes, envelopes, wrappers, containers, and many other forms which are light weight and convenient to use. Paper and board packaging industry is estimated to account for the largest share of the packaging industry which is ahead of plastic packaging even though the latter is gaining more popularity in the current market demands. The dominant issue impacting the market is the global environmental concerns and paper & board packaging is the more gaining sector is for the reason it is more environmentally friendly. As paper & board packaging industry is at an advantage over other packaging types, it is looking forward to well establishment and investment on extensive infrastructure for reusable and recyclable manufacturing of products.

The paper and board packaging industry will continue to outperform alternative materials in terms of annual recycling rates as the from improving recovery activities are increasing for better efficient performances, all types of packaging companies are under increased pressure from government legislations and environment protection organizations. The paper ad board packaging industry in Europe is subject to stringent recycling and recovery targets. These targets generally increase over time, but due to high rates recorded for paper and board packaging, national recycling and recovery targets for the sector have been at pause until at least 2017. With consumer spending increasing, there is a significant growth expected in the near future.

Almost all major industries require paper & board packaging, for protection and preservation of products they manufacture, some of them are F&B, Electronic, Automobile, Education, and many other sectors that require the assistance of paper & board packaging. According to Smithers Pira the global market for food contact paper and board, which at present is valued at over $53 billion, is set to reach about $70bn by 2017 at a rise by 6% annually, for which the growth is largely fuelled by the growing focus on sustainability.

2 . Paper and Board Packaging Industry Current Trends

For companies that produce packaging products, it is difficult to ignore lifestyle trends that are impacting consumer purchase decisions. For most companies, trends allow to innovate, encourage positive changes and enhancements, and expansion in the market. The materials such as glass, plastic, paperboard and metal used for packaging need to have sustainability and keep the product the companies have packaged safe and secure from damage. From mineral drinking water, dairy products to much stronger and harsher things such as chemicals and liquids that can damage or get damaged due to pressures and temperatures, manufacturers need to be highly cautious when it comes to designs of packaging.

Packaging is a major aspect of differentiation in most consumable goods, as in where differentiation competition is intense then prices are low. Packaging provides marketing advantage when it comes to sales aspect; with major cost component being the packaging. For example- 48 cents out of every dollar, i.e. 48% of Coke’s product cost in from packaging. Packaging being one of the most important growth driver, where 27% consider effective packaging to be a beneficial factor in development in the market while 64% considering it to very important factor for various reasons such as healthy and hygienic benefits and globally environmental friendly.

3 . Major Paper and Board Packaging Players

Major players in beverage packaging industry are, Nestlé, PepsiCo, Amcor, Huhtamaki, Mondelez and Unilever.