Home furnishings, equipment and DIY retail in Poland 2013: Market analysis and development forecasts for 2013-2015

Home furnishings, equipment and DIY retail in Poland 2013: Market analysis and development forecasts for 2013-2015

$2,520.00

Publication ID
PMR1113004
Publication Date
November 14, 2013
Pages
158
Regions Covered
Publisher
This report supplies essential market information such as value, earning potential, and overview of key distribution channels for products in Polish segments of furniture and accessories, home textiles, flooring, kitchenware and tableware, bathroom accessories and decorative  articles. Leading home furnishing and DIY retailers that feature these items are profiled in terms of total sales and plans for expansion in the future.
 
Additionally, for the first time in the history of this publication, it includes results of a consumer survey on renovation of flats and houses, and purchases of furniture and home furnishing in Poland.
 
This publication analyses the results of key trends in Polish home furnishing and provides macroeconomic data in support of reliable forecasts charted for this specific market to 2015.
 
The Report Covers
  • Earnings potential as evidenced by top companies and expert projections
  • Value of the overall market and each specific segment
  • Value and performance levels of key distribution channels: specialist stores, chains of DIY stores, hypermarkets, online sales, and others
  • Effects of macroeconomic conditions on the DIY and home furnishings retail market in Poland
  • Home furnishings and DIY trends and their influence on the market.
 
Report Helps You to Understand
  • Learn about leading retailers such as: IKEA, Jysk, Komfort, Abra, Kler, Duka, and many others via informative profiles.
  • Review values of the entire market and its furniture and accessories, home textiles, flooring, kitchenware and tableware, bathroom accessories and decorative articles segments.
  • Plan business operations using carefully prepared forecasts for market development to 2015.
 
Key Question Answered
  • At what rate will this market continue to experience new growth?
  • What is the present value of the home furnishings and DIY retail market in Poland?  The value of each major segment?
  • Which successful companies are making news in this market?
  • How have trends and recent events transformed this market?
  • Which distribution channels currently control the market? Will they still lead the industry in 2015?
  • How close is the competition in this marketplace? Who are Poland’s major home furnishings and DIY players?
 
Why to Buy This Report
  • Marketing professionals, executives, manufacturers, distributors, consultants, investors and researchers depend upon on the reliable and insightful data, analysis and forecasts delivered in this report to:
  • Plan strategies for market entry or new product launches
  • Learn about and evaluate the competition
  • Estimate earnings potential
  • Determine regional market saturation
  • Assess upcoming demand for DIY and home furnishings solutions.
 
  • Methodology p. 11
  • Executive summary p. 15
  • Macroeconomic situation p. 23
    1. Gross domestic product p. 23
    2. Gross fixed capital formation p. 25
    3. Fiscal policy p. 27
    4. Foreign direct investment p. 29
    5. CPI inflation p. 30
    6. Labour market p. 31
    7. Wages and household disposable income p. 33
    8. Macroeconomic forecasts p.   37
    9. Demographics p. 38
  • Results of consumer survey on renovation of apartments/houses, purchase of furniture and home furnishings in Poland p. 43
    1. Introduction p. 43
    2. Sample description p. 45
    3. Summary p. 48
    4. Renovations of apartments and houses p. 50
      1. Renovations completed p. 50
      2. Renovations planned p. 53
    5. Purchase of furniture and home furnishings p. 57
      1. Purchase of furniture      57
        1. Purchase of furniture made p. 57
        2. Planned purchase of furniture p. 59
      2. Purchase of home furnishings p. 64
        1. Purchase of home furnishings made p. 64
        2. Planned purchase of home furnishings p. 66
  • Factors affecting market growth p. 69
    1. Availability of housing and consumer loans p. 70
    2. Situation on the housing construction market p. 72
  • Value and growth of the market p. 77
    1. Market segments p. 79
  • Distribution channels p. 81
  • Specialist chains p. 85
    1. Sales value p.   85
    2. Top retailers p. 86
    3. Number of stores p.   87
    4. Largest chains p. 91
    5. Franchising on the home furnishings market p. 92
    6. Expansion of chains p. 93
    7. Impact of the crisis on chain expansion p. 94
    8. New brands on the market p. 95
    9. Expansion of specialist home furnishings centres      96
    10. Profiles of selected retailers p. 98
      1. Furniture and accessories p. 98
        1. IKEA p. 98
        2. Jysk p. 99
        3. Black Red White p. 100
        4. Bodzio p. 101
        5. Abra p. 101
      2. Home textiles p. 102
        1. Eurofirany p. 102
        2. Home&You p. 103
        3. Bielbaw Home p. 104
        4. Mituu p. 104
        5. Firaneczka/belviso p. 105
      3. Flooring p. 105
        1. Komfort p. 106
        2. Majster Plus p. 107
        3. Drzwi i podlogi VOX p. 107
        4. RuckZuck p. 108
        5. DDD Dobre Dla Domu p. 109
      4. Kitchenware and tableware p. 109
        1. Duka p. 110
        2. Rosenthal p. 111
        3. Megapunkt p. 111
        4. Villeroy & Boch p. 112
        5. Witek’s p. 113
      5. Bathroom tiles and fittings p. 113
        1. Glazura Krolewska p. 114
        2. Mirad p. 114
        3. Jeta p. 115
      6. Decorative articles p. 116
        1. Almi Decor p. 116
        2. Cafe decor p. 117
  • DIY chains p. 119
    1. Segmentation of chains p. 119
    2. Expansion of sales chain p. 121
    3. DIY chains by voivodship p. 123
    4. Sales value p. 125
    5. Top players p. 127
    6. Home furnishings in DIY chains p. 128
    7. Profiles of leading players p. 130
      1. Castorama and Brico Depot p. 130
      2. Leroy Merlin and Bricoman p. 132
      3. OBI      133
      4. Bricomarche p. 134
      5. Praktiker p. 136
  • Hypermarket chains p. 137
    1. Sales value p. 137
    2. Top players p. 138
    3. Expansion of sales chain p. 139
    4. Home furnishings in hypermarkets p. 140
  • Internet p. 143
    1. Sales value p. 143
    2. Home furnishings online p. 145
      1. Online stores p. 147
  • List of graphs p. 151
  • List of tables p. 155
  • About PMR p. 157
List of graphs
  1. Value of the home furnishings market in Poland (PLN m) and change (%), 2009-2015      17
  2. Value of the home furnishings market in Poland, by segment (%), 2012      18
  3. Share of particular distribution channels in the home furnishings market in Poland (%), 2012      19
  4. GDP at current prices (PLN bn) and its real growth rate (%, y-o-y), 2006-2017      25
  5. Real growth rate of GDP and gross fixed capital formation in Poland (%, y-o-y), 2006-2017      26
  6. Public debt and public finance deficit in Poland (% of GDP), 2009-2012      28
  7. Inflow of FDI to Poland (€ m), 2009-2012      29
  8. Change in prices of consumer goods and services in Poland (%, y-o-y), 2006-2017      31
  9. Employment in Poland (‘000) and its change (%), 2009-2017      32
  10. Unemployment rate, LFS in Poland (%), 2006-2017      33
  11. Average monthly salary in national economy (€) and its nominal and real growth rate in Poland (%), 2009-2017      34
  12. Household disposable income (PLN bn, current prices) and its nominal and real growth rate in Poland (%), 2009-2017      35
  13. Growth rate of real wages, individual consumption expenditure and unemployment rate in Poland (%), 2009-2017      36
  14. Total number of people residing in Poland (’000, e-o-p) and change (%, y-o-y), 2009-2017      39
  15. Share of urban population (%) in total population (‘000) in Poland, 2006-2012      40
  16. Share of population residing in the biggest cities (%) in total population (’000) in Poland, 2009-2012      40
  17. Structure of population residing in Poland (%), by age, 2009-2012      41
  18. Survey respondents, by sex (%), August 2013      45
  19. Survey respondents, by education (%), August 2013      46
  20. Survey respondents, by age bracket (%), August 2013      46
  21. Survey respondents, by place of residence (%), August 2013      47
  22. Survey respondents, by net income per capita in household (%), August 2013      47
  23. Survey respondents, by housing situation (%), August 2013      48
  24. Date of the last renovation at the respondent’s apartment/house (%), August 2013      50
  25. Scope of the respondent’s apartment/house renovation (%), August 2013      51
  26. Type of renovation works carried out in the respondent’s apartment/house (%), August 2013      52
  27. Total cost of the respondent’s apartment/house renovation (%), August 2013      52
  28. Place of buying materials required for the respondent’s apartment/house renovation (%), August 2013      53
  29. Date of planned renovation at the respondent’s apartment/house (%), August 2013      54
  30. Planned scope of the respondent’s apartment/house renovation (%), August 2013      54
  31. Planned type of renovation works in the respondent’s apartment/house (%), August 2013      55
  32. Total planned cost of the respondent’s apartment/house renovation (%), August 2013      56
  33. Planned place of buying materials required for the respondent’s apartment/house renovation (%), August 2013      57
  34. Did you purchase any new furniture this year or last year? (%), August 2013      58
  35. Type of furniture purchased by the respondent in the current or last year (%), August 2013      58
  36. Type of furniture purchased in a set in the current or last year (%), August 2013      59
  37. Respondent’s plans of buying new furniture in the current or next year (%), August 2013      60
  38. Respondent’s plans of buying new furniture, by type of furniture (%), August 2013      60
  39. Planned place of furniture purchase (%), August 2013      62
  40. Factors determining the choice of furniture (%), August 2013      63
  41. Motivation behind purchase of furniture – respondents’ opinion (%), August 2013      64
  42. Did you purchase any home furnishings this year or last year? (%), August 2013      65
  43. Categories of home furnishings purchased by the respondent in the current or previous year (%), August 2013      65
  44. Are you planning to purchase any home furnishing articles this year or next year? (%), August 2013      66
  45. Respondent’s plans regarding the purchase of home furnishings (%), by type of furnishings, August 2013      66
  46. Amount that respondents are planning to spend on the purchase of home furnishings (%), August 2013      67
  47. Planned place of buying home furnishings (%), August 2013      68
  48. Value (PLN m) and number (’000) of newly granted housing loans in Poland, Q2 2009-Q2 2013      70
  49. Total number of clients defaulting obligations in Poland (million), May 2009-June 2013      72
  50. Number of apartments for which building permits were issued, construction in progress or completed apartments in Poland (‘000), 2009-H1 2013      73
  51. Number of apartments completed, under construction and for which building permits were issued in Poland (‘000), January-June 2013      74
  52. Proportion of buyers at each stage of construction in Poland (%), 2010-2013      75
  53. Value (PLN m) and change (%) for the home furnishings market in Poland, 2009-2015      78
  54. Change for individual segments of the home furnishings market in Poland (%), 2012-2015      79
  55. Value of individual segments of the home furnishings market in Poland (PLN bn), 2012-2015      80
  56. Value of the home furnishings market in Poland, by segment (%), 2012       80
  57. Number of furniture and lighting stores in Poland and change (%), 2009-2013      82
  58. Share of individual distribution channels in the home furnishings market in Poland (%), 2012      82
  59. Change for individual distribution channels in the home furnishings market in Poland (%), 2009-2015      83
  60. Share of individual distribution channels in the home furnishings market in Poland (%), 2009-2015      84
  61. Sales (PLN m) and change (%) for specialist chains in the home furnishings industry in Poland, 2009-2015      85
  62. Number of chain stores in the home furnishings industry in Poland, by segment, September 2013      87
  63. Number of stores of selected chains offering furniture and accessories in Poland, September 2013      88
  64. Number of stores of selected chains offering home textiles in Poland, September 2013      89
  65. Number of stores of selected chains offering flooring in Poland, September 2013      90
  66. Number of stores of selected chains offering kitchenware and tableware in Poland, September 2013      90
  67. Largest chains operating on the home furnishings market in Poland, by store count, September 2013      91
  68. Selected franchise chains in the home furnishings industry in Poland, by own and franchise stores, September 2013      93
  69. Number of stores of selected home furnishings chains in Poland, October 2011, October 2012 and September 2013      94
  70. DIY chains, by estimated average sales area in Poland (’000 m2), 2012      120
  71. Change in store count of DIY chains in Poland, by DIY hypermarket chains and DIY chain stores, 2009-2014      121
  72. Expansion of DIY store chains (with sales area up to 5,000 m2) in Poland, by chain, 2009-2014      122
  73. Expansion of DIY hypermarket chains in Poland, by chain, 2009-2014      123
  74. Population per one DIY store in individual voivodships of Poland, August 2013      125
  75. Sales of DIY store chains in Poland (PLN m) and change (%), 2009-2015      126
  76. Sales of DIY hypermarket chains in Poland (PLN m) and change (%), 2009-2015      126
  77. Share of top players in the DIY market in Poland (%), 2009-2012      128
  78. Sales of home furnishings in DIY store chains in Poland (PLN m) and change (%), 2009-2015      129
  79. Value of the hypermarket segment in Poland (PLN m) and change (%), 2009-2013      138
  80. Share of particular chains in the hypermarket segment in Poland, by sales value (%), 2012      139
  81. Change in the number of hypermarkets in Poland, 2009-2013      140
  82. Sales value of home furnishings in grocery hypermarket chains in Poland (PLN m) and change (%), 2009-2015      140
  83. Value of retail online sales in Poland (PLN m) and change (%), 2009-2015      144
  84. Number of online stores in Poland (‘000), 2009-2013      145
  85. Value (PLN m) and change (%) for home furnishings online retail in Poland, 2009-2015      146
  86. Share of online sales in the home furnishings retail market in Poland (%), 2009-2015      146
  87. Number of online stores specialising in home and garden retail in Poland, 2009-2013      148
List of tables
  1. Basic macroeconomic indicators for Poland, 2012-2017      15
  2. Amount planned to be spent on furniture (PLN), by type of furniture, August 2013      61
  3. Gross balance value of loans for households in Poland (PLN bn), 2010-2012      71
  4. Number and change in value of non-performing housing loans or more than 30 days past due in Poland, 2011-2012      71
  5. Selected retailers operating on the Polish market of home furnishings: sales 2011-2012, number of stores 2012 and September 2013      87
  6. Selected home furnishings centres in Poland, 2013      97
  7. Selected chains offering furniture and accessories in Poland, 2013      98
  8. IKEA in Poland: sales and number of stores, 2009-2012      98
  9. Jysk in Poland: sales and number of stores, 2009-2012      99
  10. Black Red White in Poland: sales and number of stores, 2009-2012      100
  11. Bodzio in Poland: sales and number of stores, 2009-2012      101
  12. Abra in Poland: sales and number of stores, 2009-2012      101
  13. Selected chains offering home textiles in Poland, 2013      102
  14. Eurofirany in Poland: number of stores, 2009-2012      102
  15. Home&You in Poland: sales and number of stores, 2009-2012      103
  16. Bielbaw Home in Poland: number of stores, 2009-2012      104
  17. Mituu in Poland: number of stores, 2009-2012      104
  18. Firaneczka/belviso/Strefa niskich cen in Poland: sales and number of stores, 2009-2012      105
  19. Selected chains offering flooring in Poland, 2013      105
  20. Komfort in Poland: sales and number of stores, 2009-2012      106
  21. Majster Plus in Poland: sales and number of stores, 2009-2012      107
  22. Drzwi i podlogi VOX in Poland: sales and number of stores, 2009-2012      107
  23. RuckZuck in Poland: sales and number of stores, 2009-2012      108
  24. DDD Dobre Dla Domu in Poland: number of stores, 2009-2012      109
  25. Selected chains offering kitchenware and tableware in Poland, 2013      109
  26. Duka in Poland: sales and number of stores, 2009-2012      110
  27. Rosenthal in Poland: sales and number of stores, 2009-2012      111
  28. Megapunkt in Poland: sales and number of stores, 2009-2012      111
  29. Villeroy & Boch in Poland: sales and number of stores, 2009-2012      112
  30. Witek’s in Poland: number of stores, 2009-2012      113
  31. Selected chains offering bathroom tiles and fittings in Poland, 2013      113
  32. Glazura Krolewska in Poland: sales and number of stores, 2009-2012      114
  33. Mirad in Poland: sales and number of stores, 2009-2012      114
  34. Jeta in Poland: sales and number of stores, 2009-2012      115
  35. Selected chains offering decorative articles in Poland, 2013      116
  36. Almi Decor in Poland: sales and number of stores, 2009-2012      116
  37. Cafe decor in Poland: number of stores, 2009-2012      117
  38. DIY chains, by number of stores in Poland, August 2013      120
  39. DIY hypermarkets, by number of outlets in individual voivodships of Poland, August      124
  40. DIY stores, by number of outlets in individual voivodships of Poland, August 2013      124
  41. Leading operators of DIY chains in Poland: sales 2011-2012 (PLN m), number of stores 2012      127
  42. Castorama in Poland: sales and number of stores, 2009-2012      130
  43. Leroy Merlin in Poland: sales and number of stores, 2009-2012      132
  44. OBI in Poland: sales and number of stores, 2009-2012      133
  45. Bricomarche in Poland: sales and number of stores, 2009-2012      134
  46. Praktiker in Poland: sales and number of stores, 2009-2012      136
  47. Hypermarket chains in Poland, by sales value (PLN m), 2012      138
  48. Shopping for selected products in online and traditional stores in Poland (%), 2012      147
  49. Selected online DIY, furniture and home furnishings stores in Poland, September 2013      150
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