Ready To Drink
Ready To Drink Beverages Market Research Reports, Analysis & Trends
Ready to drink (RTD) beverages industry comprises companies that manufacture ready-to-drink energy drinks, tea, coffee, fruit and vegetable smoothies, yogurt, and sports drinks. The RTD beverages industry is different from other types of beverages industry and what separates them is the quality and features that come with the ready to drink beverages; they are convenient, they don't need to be mixed or brewed before consumption, no need of adding any additives or supplements. The retail sector for energy drinks, sports drinks, functional waters and RTD tea and coffee products, milk products, are extremely supportive and a separately functional storage and preserving rooms are maintained for the way RTD products are sold across the world.
Ready-to-drink tea and coffee products are meant for refrigerated merchandising, similarly, for immediate consumption with single serve chilled carbonated beverages, such as sodas, colas, and other beverages. Yogurt and Smoothies drinks are stored to retain their freshness and to provide the best quality during sale. There are different types of RTD tea and coffee products introduced in the market in the last decades to serve the wide consumer base that is spread across various geographies. RTD tea and coffee are increasingly gaining wide popularity across the globe due to people's lifestyle of busy, hectic and stressful routines, and the RTD industry is also beneficial to the health awareness public to cater as a substitute to carbonated drinks. The functional and natural RTDs can be described in different ways, and as the popularity of these individual types and terms go, almost all natural beverages are functional, as in they provide a functional boost. For example- Yogurts provide probiotic benefits, coffees give a quick uplifting and increased and active mood lift, and teas provide nutritional and caffeine boost. RTD tea is especially looked by the consumers in orient as a health drink. RTD coffee is perceived as an instant energy source and it makes the consumer more alert and active. There is a wider awareness about the health benefits of drinking tea such as antioxidant properties.
Ready To Drink Beverages Industry Current Trends
Energy drinks or shots, sports drinks, and nutrient-enhanced waters, is a $15 billion industry, in which RTD tea and coffee, and refrigerated yogurt drinks and juice/fruit smoothies come under. In the last five years, the 7% CAGR is the evidence of the strength of the market before 2007 and since 2010. By 2010, energy and sports drinks and RTD tea/coffee showed excellent recovery and improved performances which signaled the onset of a new cycle of sales growth for these convenience, refreshment and re-charge beverages and went on to generate over $21 in 2011.
The ready to drink beverages industry is a multi-billion dollar industry, and the global RTD market's revenue was estimated to be worth approximately $69 billion in 2011 and it is expected to reach $125 billion by 2017, at an estimated CAGR 10.9% from 2012 to 2017. Asia-Pacific is the largest market for RTD, considering large population, and larger urban lifestyles that needs instant, convenient and easy to use products. However, the demand for RTD tea and coffee market is expected to grow exponentially in North America due to an increase in health awareness among people about the carbonated drinks.
Major Players In Ready To Drink Beverage Industry
Major players in the RTD beverage industry are Pepsico, Lotte Chilsung Beverage Co. Ltd, Dr Pepper Snapple Group, Green Mountain Coffee Roasters, The Republic Of Tea, The Coca-Cola Company, Ting Hsin International Group, Nestle, Suntory Holding and Sapparo Beverage Co. Ltd.
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