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Digital Advertising: Market Opportunities and Forecast 2013-2018

Digital Advertising: Market Opportunities and Forecast 2013-2018

Date Published: Dec 30 2013

Digital advertising methods have made a substantial impact on traditional media and advertising in recent years. Advancement of technologies and consumer preferences, such as handheld device usage, social media, and online news, is driving marketers to choose digital media platforms. This is causing a huge dislocation for traditional media, which is particularly hard hitting to print and TV based advertising. Digital is cost effective and facilitates quick responsive, a combination that equates to diminishing market share for traditional advertising.

$1,995.00
Online Marketing in India 2013

Online Marketing in India 2013

Date Published: Jun 19 2013
The new report, ‘Online Marketing in India’, deliberates on the present condition of online marketing in the Indian context.
 
$850.00
Online Movie Rental Market in India 2011

Online Movie Rental Market in India 2011

Date Published: Mar 7 2011

The Online Movie Rental market in India is at a nascent stage. The market is estimated at INR 601 mn in 2008 and shows huge potential due to a large untapped consumer base. The changing perceptions of people towards entertainment along with a rise in their disposable income and internet usage have driven the market.

$795.00
Local Search Market in India 2011

Local Search Market in India 2011

Date Published: Jun 27 2011

Local search market in India is a common platform for advertising used by business entities. It has an offline and an online category. Local search space provides a platform to the small and medium scale enterprises to advertise with regards to their products and services through local search engines and print directories such as yellow pages.

$795.00
Local Search Market in India 2010

Local Search Market in India 2010

Date Published: Mar 12 2010

The Local Search Market is evolving to reach new heights of growth; it is expected to boom substantially in the near future as local searches constitute 30% of the total web searches. This may be attributed to the increasing interest of people searching for local information using mobile phones and Internet instead of print directories.

$400.00
B2B Online Market in India 2010

B2B Online Market in India 2010

Date Published: Nov 26 2010

B2B online market in India comprises content based service providers which also includes market research providers, marketing information services, credit databases, and databases used in an operational business function. This space is now largely being driven by online B2B portals and industry portals/directories that are driving companies to conduct their business globally on a real time basis. It aims to remove the hurdles of time, communication and geographical boundaries.

$400.00
Online Group Buying Market in India 2010

Online Group Buying Market in India 2010

Date Published: Dec 24 2010

The online group buying market in India is steadily growing due to increasing purchases on the internet becoming more acceptable to a large array of consumers. Increase in Internet usage coupled with the rise in discretionary spending among the middle class will translate into a large profitable market. New and existing players have been capitalizing on the opportunity by adopting various business models towards edging out their competitors. The market has also attracted investments from private equity players who realize the potential in this market.

$400.00

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