Skin Care Market Research Reports, Analysis & Trends
Latest Trends in Skin Care Market
According to Canadean, the skin care industry has witnessed a shift from demand from older consumers to a growing younger consumer base, and since a couple of decades people are beginning to use skin care at an increasingly young age in a bid to delay the signs of aging, while the number of older consumers is beginning to fall. Skin care companies may adapt their marketing strategies to correct this balance and hold on to their older consumer base. Hand and body lotions are similar to facial moisturizers but they are usually thicker and heavier in order to leave a more durable protective coating. Body moisturizers, particularly hand lotions, are often oil-based and water repellant, staying on even after being rinsed by water. These products help to hydrate the skin. Between 2010 and 2015, the market is expected to grow by more than 21% to generate almost $95 billion and should reach a volume in excess of 13 billion units. Facial care represents the leading market segment, with more than 64% of overall value. Asia-Pacific represents almost 45% of the global market. L’Oreal holds the top spot with 12% market share.