Strategic Planning


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Market entry strategy

Market entry strategy

Date Published: Feb 24 2015

The online information subscription market was around US$250 million in 2013. The four focus industries (i.e. domestic
finance, advisory, IT/Telecom, and energy) reached approximately US$26.5 million in 2013 and are expected to grow at
10.1% annually through 2018.
The market is very fragmented, with 170 generalist companies offering cross-industry information, 250 specialists offering
industry-specific information, and 200 media monitoring companies. For the generalist market, the combined share of the top

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