Television Broadcasting Market Research Reports, Analysis & Trends
Television Broadcasting is the distribution of audio and video content to a dispersed audience via television stations, commonly called as Channels, using radio waves. Television stations are organizations that transmit content over to a vast region of interceptors, such as Antennas, and intend to distribute the content to the television sets.
Television stations practice the distribution of content through the means of Analog transmission and Digital Transmission. Due to technological advancement in the field of digital transmission; it has been the most common choice of transmission throughout the world. Television stations broadcast various types of content, such as advertisements, programs, serials, sports, and news. Television stations are spread across the globe with vast spectrum, on a summit, the top of a high skyscraper, or on a tall radio tower, and they broadcast different type of content for different regions on different channels. Growing population has brought the average viewership of different types of contents, and it has given television stations a lot of scope in introducing new contents and innovative ways to attract the audiences and customers.
There are nearly 1500 Television stations across the world operating today that cater content to local, national and international viewers. There are guidelines and strict laws that TV stations adhere to. Before broadcasting, a TV station must acquire broadcast licence from government agency that sets the requirement and limitations. For example, that licence defines broadcast range that the station is limited to broadcast its content up to a particular geographical area. Other than that, the licence sets limits on what type of content can be transmitted among other conditions. Each TV station has a different spectrum from its competitor, so the licence specifies the spectrum on which a broadcaster can transmit.
Television Broadcasting Industry Current Trends
TV Broadcasting has seen a gigantic growth since 1950s when almost 3/4th of American household consisted of one TV set. Now, with entertainment, news, sports industries having gained a substantial amount of revenue and viewership for the type of content they produce, TV viewership is at an all time high. There is a tremendous growth in TV broadcasting given the content is updated with growing needs in expectancy of preferable services. As the TV broadcasting is the most direct and most reliable way to get information, massive numbers are ought to grow.
There are various TV stations and they broadcast various programs; there is a big number of audience too that requires daily recreation, entertainment, current news, sports and other types of information. The large number of TV stations that have acquired licence to broadcast their content is a reflection of the size of demand that is in the market. As most of the TV stations are commercial broadcasting enterprises, their revenue is generated through the means of television commercials. The broadcasting aspect for TV stations has brought in new business opportunities as well as for the manufacturers of equipments that intercept radio waves and transmit to the TV set. Since the digital television broadcasting has brought in enormous business prospects, creating further opportunities for innovation and growth is always underway. Creating new business opportunities for broadcast equipment manufacturers is one of the main reasons there is a tremendous amount of scope to choose from a variety of options. In addition to that television broadcasters and broadband service providers have introduced new way of distribution of content, such as Internet protocol television (IPTV) and mobile TV. They are rapidly evolving and deploying, creating further opportunities for unique way of broadcasting and are expected to have increased demand and lower costs of distribution. The availability of Digital High Definition content is rapidly increasing and the number of HD channels is growing simultaneously. There is an ongoing quest for improved audio-video quality, lower bit rates and Moving Picture Experts Group (MPEG) compression engines enable cost-effective transmission of digital multimedia content.
Major Television Broadcasting Industry Players
Television broadcasting has been gaining its highest viewership with its latest interesting content and the viewership is increasing. Some of the major TV broadcasters are CBS, ABC, NDTV, CNN, PBS, NBC.