Travel and Tourism in Cuba to 2018

$1,950.00

Publication ID
TMC0214227
Publication Date
February 19, 2014
Pages
91
Regions Covered
Publisher
The Cuban travel and tourism sector’s performance was modest during the review period (2009–2013). However, important reforms, such as the US government lifting its travel ban and economic reforms which attracted foreign investment and business tourists to Cuba, were beneficial for the sector. 
 

The report provides detailed market analysis, information and insights, including:

  • Historic and forecast tourist volumes covering the entire Cuban travel and tourism sector
  • Detailed analysis of tourist spending patterns in Cuba for various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others
  • Detailed market classification across each category, with analysis using similar metrics 
  • Detailed analysis of the airline, hotel, car rental and travel intermediaries industries
 

Scope

This report provides an extensive analysis related to the tourism demands and flows in Cuba: 

  • It details historical values for the Cuban tourism sector for 2009–2013, along with forecast figures for 2014–2018 
  • It provides comprehensive analysis of travel and tourism demand factors, with values for both the 2009–2013 review period and the 2014–2018 forecast period
  • The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Cuba.
  • It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries, with values for both the 2009–2013 review period and the 2014–2018 forecast period.
 

Reasons To Buy

  • Take strategic business decisions using historic and forecast market data related to the Cuban travel and tourism sector.
  • Understand the demand-side dynamics within the Cuban travel and tourism sector, along with key market trends and growth opportunities.
 

Key Highlights

  • Cuba is a socialist country, governed by a communist government. After Fidel Castro’s resignation as president in February 2008, his brother Raúl Castro was elected. Since then, the government has been making continuous efforts to improve the country’s economy, living standards, international relations and infrastructure development. Following a growth of 2.4% and 2.8% in 2010 and 2011 respectively, Cuba’s real GDP expanded by 3% in 2012. Economic stability was also reflected in the travel and tourism sector and growth was recorded in both domestic and international trips.
  • Havana is a leading business and leisure tourist destination. In TripAdvisor’s 2013 Travelers’ Choice Awards, Havana was ranked first of 54 tourist destinations ‘on the rise’, based on traveler feedback. Santiago de Cuba, the second-largest city in Cuba, is also a leading tourist destination. It is home to San Pedro de la Roca, a UNESCO World Heritage site, and Baconao Park, which is on the UNESCO World Heritage Biosphere Reserve List. 
  • Domestic tourism in Cuba has been growing since 2008 when President Raúl Castro lifted the ban on Cubans staying at hotels previously reserved for foreigners. The growth can also be attributed to capitalist reforms made by the government allowing residents to travel freely. The average expenditure per domestic tourist increased during the period, from CUP156.2 (US$7.0) in 2009 to CUP212.0 (US$9.5) in 2013.
  • Cuba recorded a 33.3% increase in arrivals from the US in 2012, driven by the lifting of a ban on travel to Cuba by the US authorities. The number of arrivals from the US increased at a CAGR of 20.4%; it is expected to become the second-largest source country for Cuba in 2018.
  • In January 2013, the government decided to ease restrictions on Cubans traveling overseas. According to the new law, Cubans are now permitted to travel in foreign countries without the need for an exit permit. In addition, it is not mandatory for Cubans to return to Cuba to have their passports renewed for two years. As a result, many Cubans are now looking for tourism offerings as well as job opportunities outside of Cuba, specifically in the US, Mexico, Canada and Spain.
  • Total airline capacity recorded a growth of 10.4% in 2013, increasing from 2.1 million seats in 2012 to 2.3 million in 2013. The increase can partly be attributed to various airlines expanding their fleets, particularly national flag carrier Cubana. Cubana added three Antonov An-158s in 2013 and plans to add three more in 2014.
  • The Cuban hotel market remained relatively stable during the review period, with total revenue posting a CAGR of 1.20%. Steady tourism demand from key source countries helped the industry to grow. However, a decline at a rate of -19.8% was recorded in the number of establishments in 2012. The decline can partially be attributed to Hurricane Sandy, which devastated several buildings, particularly in Santiago de Cuba, in October 2012. Additionally, as foreign investors can only buy into the luxury segment, there was a decline in the number of budget hotels.
  • The car rental market is characterized by old cars as, up until 2010, Cubans were not permitted to buy or sell cars. The market performed well during the review period, with the industry’s total market value increasing at a CAGR of 4.99%. Following a decline of 6.5% in 2009 due to a decrease in leisure and business tourism in the wake of the eurozone debt crisis, the car rental market recovered.
  • The travel intermediaries’ market value increased at a review-period CAGR of 8.51%. Dynamic packages (or customized tour packages) in particular have recorded robust growth during the period at a CAGR of 31.91%. The growth can be attributed to dynamic packaging being a new concept allowing the customer to customize the package according to their needs.

1 Executive Summary

2 Travel and Tourism Sector In Context

3 Country Fact Sheet

4 Tourism Flows

4.1.1 Domestic tourism
4.1.2 Inbound tourism
4.1.3 Outbound tourism
4.2.1 Government campaigns and events to promote domestic tourism
4.2.2 Lifting of travel restrictions by the US
4.2.3 Economic reforms to attract foreign investors
4.2.4 Business-friendly policies to attract foreign investment
4.2.5 Outbound tourism supported by economic growth and liberalized travel restrictions
4.2.6 Infrastructure development
4.3.1 Domestic tourism
4.3.2 Inbound tourism
4.3.3 Outbound tourism

5 Airlines

5.2.1 Growing number of charter airlines
5.2.2 Close ties with Brazil to support tourism growth
5.2.3 Expansion in air capacity and infrastructure

6 Hotels

6.2.1 Government efforts to promote the market
6.2.2 New hotels are opening in Cuba

7 Car Rental

7.2.1 Lack of proper infrastructure
7.2.2 Growth expected in the number of business customers

8 Travel Intermediaries

8.2.1 Expansion of US travel intermediaries into Cuba
8.2.2 Restricted internet usage

9 Tourism Board Profile

10 Airport Profiles

10.1.1 Overview
10.1.2 Operator profile
10.1.3 Routes

11 Company Profiles – Airlines

11.1.1 Aerocaribbean – company overview
11.1.2 Aerocaribbean – main services
11.1.3 Aerocaribbean – key employees
11.2.1 Aerogaviota SA – company overview
11.2.2 Aerogaviota SA – main services
11.2.3 Aerogaviota SA – key employees
11.3.1 Cubana de Aviación SA – company overview
11.3.2 Cubana de Aviación SA – main services
11.3.3 Cubana de Aviación SA – key employees

12 Company Profiles – Hotels

12.1.1 Meliá Hotels Cuba – company overview
12.1.2 Meliá Hotels Cuba – main services
12.2.1 Grupo Hotelero Islazul– company overview
12.2.2 Grupo Hotelero Islazul– main services
12.3.1 Grupo Hotelero Cubanacan SA – company overview
12.3.2 Grupo Hotelero Cubanacan SA – main services and brands
12.4.1 Gran Caribe Grupo Hotelero – company overview
12.4.2 Gran Caribe Grupo Hotelero – main services
12.5.1 Habaguanex Hotels – company overview
12.5.2 Habaguanex Hotels – main services

13 Company Profiles – Car Rental

13.1.1 Via Rent a Car TransGaviota – company overview
13.1.2 Via Rent a Car TransGaviota – main services
13.1.3 Via Rent a Car TransGaviota – key employees
13.2.1 Transtur SA – company overview
13.2.2 Transtur SA – main services

14 Company Profiles – Travel Intermediaries

14.1.1 Marysol Travel Services SA – company overview
14.1.2 Marysol Travel Services SA – main services
14.1.3 Marysol Travel Services SA – key employee
14.2.1 Liberty International Cuba – company overview
14.2.2 Liberty International Cuba – main services
14.2.3 Liberty International Cuba – key employees
14.3.1 Cuba Real Tours – company overview
14.3.2 Cuba Real Tours – main services
14.3.3 Cuba Real Tours – key employee
14.4.1 La Coronación SA – company overview
14.4.2 La Coronación SA – main services
14.5.1 Cubanjourneys.com – company overview
14.5.2 Cubanjourneys.com – main services

15 Market Data Analysis

15.1.1 Number of trips and overnight stays
15.1.2 Number of overnight stays
15.1.3 Total domestic tourist expenditure
15.1.4 Average expenditure per domestic tourist by category
15.2.1 International arrivals by region
15.2.2 International arrivals by purpose of visit
15.2.3 Total inbound tourism expenditure by category
15.2.4 Average international tourist expenditure by category
15.3.1 International departures by region
15.3.2 International departures by purpose of visit
15.3.3 Number of overnight stays
15.3.4 Total outbound tourism expenditure by category
15.3.5 Average overseas expenditure per resident by category
15.4.1 Seats available
15.4.2 Number of seats sold by passenger type
15.4.3 Load factor
15.4.4 Passenger kilometers available
15.4.5 Revenue-generating passenger kilometers
15.4.6 Revenue per passenger
15.4.7 Total airlines revenue
15.5.1 Hotel establishments
15.5.2 Available rooms
15.5.3 Room occupancy rate
15.5.4 Room nights available
15.5.5 Room nights occupied
15.5.6 Average revenue per available room
15.5.7 Revenue per occupied room
15.5.8 Total revenue per available room
15.5.9 Total hotel revenue
15.5.10 Guests by customer type
15.6.1 Market value by customer type
15.6.2 Fleet size
15.6.3 Rental occasions
15.6.4 Rental length
15.6.5 Average rental length
15.6.6 Utilization rate
15.6.7 Average revenue per day
15.7.1 Travel intermediaries market value by product type
15.7.2 Travel intermediaries market value by channel
15.7.3 Travel intermediaries market value by destination
15.7.4 Travel intermediaries market value by customer type

16 Appendix

 

List of Tables

Table 1: Cuba – Tourist Arrivals from Top 10 Countries (Thousand), 2008–2017
Table 2: Cuba: Top 10 Hotels by Volume (December 2013)
Table 3: Cuba Tourist Board – Key Facts and Locations
Table 4: Jose Marti International Airport – Overview
Table 5: Juan Gualberto Gómez – Overview
Table 6: Jardines del Rey – Overview
Table 7: Cayo Largo del Sur – Overview
Table 8: Aerocaribbean, Key Facts
Table 9: Aerocaribbean, Main Services
Table 10: Aerocaribbean, Key Employees
Table 11: Aerogaviota SA, Key Facts
Table 12: Aerogaviota SA, Main Services
Table 13: Aerogaviota SA, Key Employees
Table 14: Cubana de Aviación SA, Key Facts
Table 15: Cubana de Aviación SA, Main Services
Table 16: Cubana de Aviación SA, Key Employees
Table 17: Meliá Hotels Cuba, Key Facts
Table 18: Meliá Hotels Cuba, Main Services
Table 19: Grupo Hotelero Islazul, Key Facts
Table 20: Grupo Hotelero Islazul, Main Services
Table 21: Grupo Hotelero Cubanacan SA, Key Facts
Table 22: Grupo Hotelero Cubanacan SA, Main Services and Brands
Table 23: Gran Caribe Grupo Hotelero, Key Facts
Table 24: Gran Caribe Grupo Hotelero, Main Services
Table 25: Habaguanex Hotels, Key Facts
Table 26: Habaguanex Hotels, Main Services
Table 27: Via Rent a Car TransGaviota, Key Facts
Table 28: Via Rent a Car TransGaviota, Main Services
Table 29: Via Rent a Car TransGaviota, Key Employees
Table 30: Transtur SA, Key Facts
Table 31: Transtur SA, Main Services
Table 32: Marysol Travel Services SA, Key Facts
Table 33: Marysol Travel Services SA, Main Services
Table 34: Marysol Travel Services SA, Key Employees
Table 35: Liberty International Cuba, Key Facts
Table 36: Liberty International Cuba, Main Services
Table 37: Liberty International Cuba, Key Employees
Table 38: Cuba Real Tours, Key Facts
Table 39: Cuba Real Tours, Main Services
Table 4041: Cuba Real Tours, Key Employees
Table 42: La Coronación SA, Key Facts
Table 43: La Coronación SA, Main Services
Table 44: Cubanjourneys.com, Key Facts
Table 45: Cubanjourneys.com, Main Services
Table 46: Cuba – Number of Trips by Purpose (Thousand), 2009–2018
Table 47: Cuba – Number of Overnight Stays (Million), 2009–2018
Table 48: Cuba – Total Domestic Tourism Expenditure by Category (CUP Million), 2009–2018
Table 49: Cuba – Average Expenditure per Domestic Tourist by Category (CUP), 2009–2018
Table 50: Cuba – International Arrivals by Region (Thousand), 2009–2018
Table 51: Cuba – International Arrivals by Purpose of Visit (Thousand), 2009–2018
Table 52: Cuba – Total Inbound Tourism Expenditure by Category (CUP Billion), 2009–2018
Table 53: Cuba – Average Expenditure per Inbound Tourist by Category (CUP), 2009–2018
Table 54: Cuba – International Departures by Region (Thousand), 2009–2018
Table 55: Cuba – International Departures by Purpose of Visit (Thousand), 2009–2018
Table 56: Cuba – Overnight Stays (Thousand), 2009–2018
Table 57: Cuba – Total Outbound Tourism Expenditure by Category (CUP Million), 2009–2018
Table 58: Cuba – Average Outbound Expenditure per Resident by Category (CUP), 2009–2018
Table 59: Cuba – Number of Seats Available (Thousand), 2009–2018
Table 60: Cuba – Number of Seats Sold by Passenger Type (Thousand), 2009–2018
Table 61: Cuba – Load Factor (%), 2009–2018
Table 62: Cuba – Number of Passenger Kilometers Available (Million), 2009–2018
Table 63: Cuba – Number of Revenue-Generating Passenger Kilometers (Million), 2009–2018
Table 64: Cuba – Revenue per Passenger (CUP Thousand), 2009–2018
Table 65: Cuba – Total Revenue (CUP Million), 2009–2018
Table 66: Cuba – Hotel Establishments (Actual), 2009–2018
Table 67: Cuba – Available Hotel Rooms (Thousand), 2009–2018
Table 68: Cuba – Hotel Room Occupancy Rate (%), 2009–2018
Table 69: Cuba – Room Nights Available (Million), 2009–2018
Table 70: Cuba – Room Nights Occupied (Million), 2009–2018
Table 71: Cuba – Average Revenue per Available Room (CUP), 2009–2018
Table 72: Cuba – Average Revenue per Occupied Room (CUP), 2009–2018
Table 73: Cuba – Total Revenue Per Available Room (CUP), 2009–2018
Table 74: Cuba – Total Hotel Revenue (CUP Million), 2009–2018
Table 75: Cuba – Guests by Customer Type (Thousand), 2009–2018
Table 76: Cuba – Car Rental Market Value by Customer Type (CUP Million), 2009–2018
Table 77: Cuba – Car Rental Fleet Size (Actual), 2009–2018
Table 78: Cuba – Car Rental, Rental Occasions (Thousand), 2009–2018
Table 79: Cuba – Car Rental, Rental Days (Thousand), 2009–2018
Table 80: Cuba – Car Rental, Average Rental Length (Days), 2009–2018
Table 81: Cuba – Car Rental, Market Utilization Rate (%), 2009–2018
Table 82: Cuba – Car Rental Average Revenue per Day (CUP), 2009–2018
Table 83: Cuba – Travel Intermediaries Market Value by Product Type (CUP Million), 2009–2018
Table 84: Cuba – Travel Intermediaries Market Value by Channel (CUP Million), 2009–2018
Table 85: Cuba – Travel Intermediaries Market Value by Destination (CUP Million), 2009–2018
Table 86: Cuba – Travel Intermediaries Market Value by Customer Type (CUP Million), 2009–2018
Table 87: Timetric Travel and Tourism Sector Definitions
 

List of Figures

Figure 1: Cuba – Tourism Expenditure (US$ Million), 2009–2018
Figure 2: Cuba – Key Ratios (%), 2009–2018
Figure 3: Cuba – Domestic Tourism Expenditure (CUP Million), 2009–2018
Figure 4: Cuba – International Arrivals (Thousand) and Inbound Expenditure (CUP Billion), 2009–2018
Figure 5: Cuba – International Departures by Region (Thousand), 2009–2018
Figure 6: Cuba – Average Expenditure per International Tourist (CUP), 2009–2018
Figure 7: Cuba – International Departures by Purpose (Thousand), 2009–2018
Figure 8: Cuba – Seats Sold vs Seats Available (Thousand), 2009–2018
Figure 9: Cuba – Load Factor (%) and Revenue per Passenger (CUP), 2009–2018
Figure 10: Cuba – Hotel Establishments (Actual), 2009–2018
Figure 11: Cuba – Total Hotel Revenue (CUP Million), 2009–2018
Figure 12: Cuba – Hotel Room Occupancy Rate (%), 2009–2018
Figure 13: Cuba – Car Rental Value by Location (CUP Million), 2009–2018
Figure 14: Cuba – Average Revenue per Day (CUP), 2009–2018
Figure 15: Cuba – Travel Intermediaries Market Value (HUF Billion), 2008–2017
Figure 16: Cuba – Travel Intermediaries Market Value by Channel (CUP Million), 2009–2018
Figure 17: Cuba – Number of Trips by Purpose (Thousand), 2009–2018
Figure 18: Cuba – Number of Overnight Stays (Million), 2009–2018
Figure 19: Cuba – Total Domestic Tourism Expenditure by Category (CUP Million), 2009–2018
Figure 20: Cuba – Average Expenditure per Domestic Tourist by Category (CUP), 2009–2018
Figure 21: Cuba – International Arrivals by Region (Thousand), 2009–2018
Figure 22: Cuba – International Arrivals by Purpose of Visit (Thousand), 2009–2018
Figure 23: Cuba – Total Inbound Tourism Expenditure by Category (CUP Billion), 2009–2018
Figure 24: Cuba – Average Expenditure per Inbound Tourist by Category (CUP), 2009–2018
Figure 25: Cuba – International Departures by Region (Thousand), 2009–2018
Figure 26: Cuba – International Departures by Purpose of Visit (Thousand), 2009–2018
Figure 27: Cuba – Overnight Stays (Thousand), 2009–2018
Figure 28: Cuba – Total Outbound Tourism Expenditure by Category (CUP Million), 2009–2018
Figure 29: Cuba – Average Outbound Expenditure per Resident by Category (CUP), 2009–2018
Figure 30: Cuba – Number of Seats Available (Thousand), 2009–2018
Figure 31: Cuba – Number of Seats Sold by Passenger Type (Thousand), 2009–2018
Figure 32: Cuba – Load Factor (%), 2009–2018
Figure 33: Cuba – Number of Passenger Kilometers Available (Million), 2009–2018
Figure 34: Cuba – Number of Revenue-Generating Passenger Kilometers (Million), 2009–2018
Figure 35: Cuba – Revenue per Passenger (CUP Thousand), 2009–2018
Figure 36: Cuba – Total Revenue (CUP Million), 2009–2018
Figure 37: Cuba – Hotel Establishments (Actual), 2009–2018
Figure 38: Cuba – Available Hotel Rooms (Thousand), 2009–2018
Figure 39: Cuba – Hotel Room Occupancy Rate (%), 2009–2018
Figure 40: Cuba – Room Nights Available (Million), 2009–2018
Figure 41: Cuba – Room Nights Occupied (Million), 2009–2018
Figure 42: Cuba – Average Revenue per Available Room (CUP), 2009–2018
Figure 43: Cuba – Average Revenue per Occupied Room (CUP), 2009–2018
Figure 44: Cuba – Total Revenue Per Available Room (CUP), 2009–2018
Figure 45: Cuba – Total Hotel Revenue (CUP Million), 2009–2018
Figure 46: Cuba – Guests by Customer Type (Thousand), 2009–2018
Figure 47: Cuba – Car Rental Market Value by Customer Type (CUP Million), 2009–2018
Figure 48: Cuba – Car Rental Fleet Size (Actual), 2009–2018
Figure 49: Cuba – Car Rental, Rental Occasions (Thousand), 2009–2018
Figure 50: Cuba – Rental Days (Thousand), vs Average Rental Length (Days), 2009–2018
Figure 51: Cuba – Car Rental, Market Utilization Rate (%), 2009–2018
Figure 52: Cuba – Car Rental Average Revenue per Day (CUP), 2009–2018
Figure 53: Cuba – Travel Intermediaries Market Value by Product Type (CUP Million), 2009–2018
Figure 54: Cuba – Travel Intermediaries Market Value by Channel (CUP Million), 2009–2018
Figure 55: Cuba – Travel Intermediaries Market Value by Destination (CUP Million), 2009–2018
Figure 56: Cuba – Travel Intermediaries Market Value by Customer Type (CUP Million), 2009–2018
  1. Aero Caribbean
  2. Aerogaviota
  3. Cubana de Aviación S.A.,
  4. Meliá Hotels Cuba
  5. Grupo Hotelero Islazul
  6. Grupo Hotelero Cubanacan SA
  7. Gran Caribe Grupo Hotelero
  8. Habaguanex Hotels
  9. Via Rent a Car TransGaviota
  10. Transtur SA
  11. Marysol Travel Services SA
  12. Liberty International Cuba
  13. Cuba Real Tours
  14. La Coronación SA
  15. Cubanjourneys.com
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