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Top Digital Asset Management (DAM) Software Vendors in World

Top Digital Asset Management (DAM) Software Vendors in World
In the age of e-commerce and e-tailing, the approach towards marketing has taken a giant shift. New brands launching themselves via big e-commerce companies such as Amazon, eBay, Rakuten, Alibaba, is a common day to day phenomena in the e-tailing world. As the product line grows for brands so the assets related to new products – here DAM software comes into the picture.

Top 10 Digital Asset Management (DAM) Software Vendors in World

  1. OpenText Corporation
  2. Adobe Inc.
  3. Aprimo
  4. Mediabecon
  5. Bynder
  6. Widen Enterprises, Inc. 
  7. Northplanis
  8. CELUM GmbH
  9. Nuxeo
  10. Cognizant
Top Digital Asset Management (DAM) Software Vendors in world

What is Digital Asset Management (DAM)

A digital asset management (DAM) system serves as the single source of truth for all branded and approved assets—including photos, illustrations, videos, sound clips, and rich media in many other formats. DAM system is not only responsible for storing assets but also aggregating, arranging, updating, editing, and deploying them. 

Significance of DAM

Methodical sourcing and securing digital asset rights and permissions is imperative. Businesses need content, which is correctly formatted and legally compliant across all channels of distribution. This can be a complex and puzzling task. As the platforms and new age devices used to deliver content swell and amass, managing digital assets is becoming an increasingly skill-oriented job.

Digital asset management offers cost reductions, increased production, better control, and heightened protection and security. DAM secures rights and permissions to rich media content, such as images, video, text, and other multimedia and interactive components, and it is central to responsible content management. A DAM software solution can lead to cost savings because it enables faster creation, storage, search and distribution of marketing artwork and content. Besides, there will be a reduction in the redundant purchase of near-identical assets.
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The Leading Digital Asset Management (DAM) Companies


OpenText bundles various solutions under DAM offering. OpenText Media Management manages images, videos, and rich media for the entire enterprise in one central digital asset management software application. The OpenText MediaBin automatically extracts key concepts from audio, video, and image file content analyzes and categorizes assets, removing the need for hours of reviewing and tagging images with automated meta-tagging and labeling. In, 2016 OpenText had acquired Customer Communications Management and other Assets of HP Inc - MediaBin was part of that deal.


Adobe Experience Manager Assets lets their customer find, edit, manage, and deliver assets in a single solution. Brand owner can create and share collections seamlessly with merchandisers and clients. They can also access DAM from within Adobe Creative Cloud apps. The centralize monitoring enables Adobe customers - to track asset usage rights, asset versions, and licensing information.


Founded in 1998, Aprimo quickly raised to glory as a Gartner rated it Marketing Resource Management (MRM) and Multi-channel Campaign Management (MCCM) Leader. Teradata, a provider of data warehouse platforms, software, and services, took over the company in 2011 for USD 525 million and made it part of its Marketing Applications unit. In 2016, Marlin Equity Partners acquired Aprimo from Teradata and restored its name. By Acquiring ADAM Software, a digital asset management (DAM) vendor in 2017, Aprimo strengthens its DAM arm. With ADAM's capability, Aprimo customers now allow managing brand, campaign and product assets at the same time from the same place.


MediaBeacon DAM software offers features like embedded metadata, XMP support, and widget-based, HTML5, role-driven interfaces. MediaBeacon's integrated services are available with Adobe Creative Cloud and Microsoft Office. In 2015, Esko (A Danaher Company) acquired MediaBeacon, with the intention of developing a solution for industries such as CPG and Life Sciences, Retail & Apparel, Media & Entertainment, Public Sector, and Financial Services. Esko's new platform integrates packaging management with digital asset management, for an end-to-end workflow from ideation and creation through digital marketing to the final package on the shelf.


Bynder is popular for its easy user interface and usability. More than 500,000 brand managers, marketers, and creatives use Bynder’s brand portals on a daily basis to collaborate globally to produce new marketing collateral for their companies. According to the company’s website, Bynder served 1500+ clients, 500000+ users, worldwide.


Widen DAM Platform facilitates clients to find images, videos, audios, and creative files quickly and easily. The platform allows automatically convert10 images, audio, video, and documents to another file formats on-the-fly. Content can be downloaded, published, and shared anywhere. Widen clients can measure creative and marketing strategies with detailed content analytics.


Aclate, Inc. announced in December 2018, the acquisition of Northplains Systems Corp. Founded in 1994 and headquartered in Toronto , Canada - Northplains is a solution for Enterprise Digital Asset Management (eDAM) systems and the platform of choice for organizations that require protection, control and rapid access to millions of images, videos and other rich media files for commercial use and re-use across global markets and channels.


CELUM offers sound capabilities in library service support and content localization. The Austrian based company multilingual platform offers language support in German and English makes it more attractive among German and Swiss companies. The CELUM Content hub within CELUMs Digital Asset Management is the backbone of any Content Supply Chain. Organizing, finding and sharing content as well as integrating it to other systems are the key success factors of the content lifecycle.


Nuxeo DAM facilitates adding new workflows, distribution channels, and content sources for rich media digital assets in a snap. Using Nuxeo’s workflow engine clients can automate most complex processes to accelerate the entire content supply chain.


Cognizant assetSERV™ Digital Asset Management Solutions help maximize the value of digital assets by securely managing their entire life cycle. By eliminating the complexity of digital asset management, enterprises are now free to create a superior digital experience with an end-to-end solution that protects brand identity and better connects with end users. Newsletter Subscription

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