The key segments in the baby care market, such as toiletries, diapers, apparel, and toys, are growing in double digits. Digital presence and availability through online mediums have boosted brands' sales in the above segments.

There are different categories of players in the diaper segment in India; However, more than 84 percent of this is captured by P&G through its Pampers brand and Japan-based Unicharm's MamyPoko. According to industry estimates, Pampers has a 46 percent market share, MamyPoko's 40 percent, Kimberly Clark Lever's Huggies 6 percent, and Noble Hygiene 3 percent.

1 . Global Baby Personal Care Market Scenario

The baby personal care market consists of the retail sale of baby toiletries and diapers. The baby toiletries segment consists of liquid and solid-based bathing products, lotion, oil, powder, shampoo, and wipes (baby toiletries). The diapers segment consists of baby, cloth, and training. 

The Global Baby Personal Care market had total revenues of USD 41,987.6m in 2020, representing a compound annual growth rate (CAGR) of 7% between 2016 and 2020. Market consumption volume increased with a CAGR of 5.1% between 2016-2020, to reach a total of 5,961.1 million units in 2020. 

Performance of the market is forecast to accelerate, with an anticipated CAGR of 7.6% for the five-year period 2020 - 2025, which is expected to drive the market to a value of $60,454.2m by the end of 2025.

Let's see a few baby care market forecasts by countries

1. The German Baby Personal Care market had total revenues of $1,236.5m in 2020, representing a compound annual growth rate (CAGR) of 3.4% between 2016 and 2020.
2. In the Chinese baby care market, performance is forecast to decelerate, with an anticipated CAGR of 12.3% for the five-year period 2020 - 2025, which is expected to drive the market to a value of $21,297.3m by the end of 2025.
3. The Australian Baby Personal Care market had total revenues of $616.1m in 2020, representing a compound annual growth rate (CAGR) of 2.2% between 2016 and 2020.
4. In North America, baby care products market consumption volume increased with a CAGR of 2.7% between 2016-2020, reaching a total of 942.9 million units in 2020.

• What was the size of the global baby personal care market by value in 2020?
• What will be the size of the global baby personal care market in 2025?
• What factors are affecting the strength of competition in the global baby personal care market?
• Who are the top competitors in the global baby personal care market?

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