Over the years, when compared soft drinks, juices have been given more attention as a healthy drink.  The aerated soft drinks are slowly getting replaced by sparkling juices, which contain only natural sugars and are free from high fructose corn syrup. At present, there is huge demand for juice brands because they are economical, contains vitamins and minerals and are low in calories when compared to soft drinks.  

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The fruit juice market gives tough competition to other beverage markets such as bottled water, ready-to-drink, sports drink, herbal drinks and energy drinks. Inspite of economic recession throughout the world, juice consumption had recorded strong sales in developed and developing markets.  There is a huge demand for juices, particularly fruit juices mainly because of the increasing consumer awareness of the health benefits of consuming fruit juices, which will provide a balanced diet. Overall in the global fresh juice sales, orange juice is the leading market segment, which accounts to be more than 35% of the sales, as per the report given by Global Industry Analysts.

In 2010, the global juices industry was around $84 billion, out of which 100% fruit juice market was the leading market segment, accounting to around $26 billion and contributed 30% of the overall market in terms of value. Between 2010 and 2015, the global juice market growth is expected to reach more than $92 billion, as per the data given by MarketLine.  

In 2011, the French juices market had total revenues of $3.9bn. Between 2007 and 2011 the market had a compound annual growth rate (CAGR) of 6.4% and during the same period, the market consumption volumes had increased with a CAGR of 4.5% and had reached a total of 2,183.4 million litres by the end of 2011. For the five year period between 2011 and 2016, the performance of the market is predicted to decline, with an estimated CAGR of 4.8% and by the end of 2016, the market value is expected to reach $5.0 billion, as per the report given by MarketLine. 

Among all the other regional markets, Europe is considered as the single largest fruits and vegetable juice market. Asia-Pacific region is forecast to have a CAGR of 6.3%, between 2009 and 2017. In the global juice market, fruit juices is the largest product category, mainly because of the huge consumer demand for chilled ready to serve juice, as per the report given by Global Industry Analysts.  

2 . Juices Industry Current Trends

By 2015, the global fruit and vegetable juice market is expected to have a growth in terms of volumes, reaching around 65 billion litres, mainly because of the increased consumer awareness about the nutrition that is required to maintain good health, as per the data given by Global Industry Analysts. 

3 . Major Industry Players

Cadbury, Ocean Spray Cranberries, Del Monte Foods, Tropicana Products, Dr Pepper Snapple Group Inc., Nestle, Minute Maid, PepsiCo, Inc., Tampico Beverages Inc., Odwalla Inc., The Coca-Cola Company, Mott’s and Welch Foods Inc are some of the leading companies operating in the fruit and vegetable juices market throughout the world.