A type of electronic media which is viewed or used on mobile phones, such as ringtones, graphics, discount offers, games, movies, and GPS navigation are known as mobile contents. Now the mobile devices can be used to make calendar appointments, send and receive text messages i.e. SMS, listen to music, watch videos, shoot videos, redeem coupons for purchases, view office documents, get driving instructions on a map, etc.

Since SMS is the main messaging technology used by young people, even today it is still the most effective way of reaching this target market and is still the main technology for communication.  

Mobile Apps or Mobile application development is the process by which application software is developed for low-power handheld devices, such as personal digital assistants, enterprise digital assistants or mobile phones. Mobile Apps can be pre-installed on phones during manufacture or downloaded by customers from various mobile software distribution platforms.

Mobile apps are used in many applications to manage travel schedules, buy movie tickets, preview video content, manage RSS news feeds, read digital version of popular newspapers, identify music, look at star constellations, view Wikipedia, etc. They are used for business and other productivity use as well apart from entertainment purpose.   

Mobile applications are quickly gaining popularity mainly due to large usage of newer device such as Tablet PC.

Some of the examples of Mobile Apps are Apple IPhone Apps, Ipad Apps, Android Apps, Windows Apps, Blackberry Apps, and Samsung Bada Apps etc.

2 . Mobile Content and App Current Trends

As per the reports, the annual sales of low-cost mobile handsets will increase by 22% to over 70 crore between 2009 and 2014. Players such as Nokia are developing content-driven services that will encourage first-time mobile users to keep on using their devices and improving their standards of living.

3 . Major Mobile Content and Apps Industry Players

Some of the major Mobile Content & Apps industry players are Y Media Labs, Willow Tree Apps, Mobisoft InfoTech LLC, and Fuzz Productions in US, Mubaloo, and Intellectsoft in UK, Sasken Communication Technologies Ltd and Tejora Technologies Ltd in India.