Personal Computing is simply known as the usage of computer for personal purposes. Personal computers (PCs) are desktop and laptop computers that are used for various purposes such as games, movies, entertainment, communication, drawing, work and many others. Many use for entertainment purposes whereas companies and industries use for official and work related purposes. Companies that manufacture various parts of the computer are slowly experiencing a drop in demand due to the growth in tablet PCs and laptops sectors which have the common benefit, which is they are all portable. Although there is a decline in greater demand for desktop computers, tablets PCs, laptop and netbook manufacturers are growing at a good rate. Emerging markets, enterprises and organizations always require computers that can be stationed and connected for different operations and tasks.

Personal Computing market has evolved in many ways since 1950s. The demand in PC market is driven by the advancements in technology, disposable incomes in the consumer market and budget and spending of corporations. The profitability of each organization depends upon the efficient and accurate supply chain and impeccable services offered to the buyer. Large corporations usually have an upper hand and added advantages of extensive marketing and brand value accumulated over years, smaller companies usually compete by offering unique and innovative products and discounts for a much localized gain in customer base. The strategies involved in either size of companies remain same, deliver their unique products to wider regions and acquire greater market share; only the most innovative and high quality service provider stands out of the competition and leads in niche segments.

The majority of PCs are divided into two categories; desktop PCs and laptop PCs. Desktops have had a major share of market since the invention for various purposes, from home to business usage. Since the advent of communication with the help of technology and the internet, desktops remained to be one of the largest productions and operations. But with the invention of wireless technology and networking, sales of laptops have skyrocketed and are increasing exponentially in all markets. With internet service providers offering unique and low-cost internet services and portable devices that allow the connection of internet, laptops are used by almost all age groups and sectors; from home to business and traveling purposes, laptops offer convenience, durability and portability.

2 . Personal Computing Industry Current Trends

The global PC industry is expected to reach US $174 billion by 2015, according to MarketLine. PC manufacturers are expected to increase the production and according to estimated numbers, the global PC market is expected to exceed selling of more than 446 million units by 2015 with an increase of 52% in comparison with 2010 data. North American market represents approximately 40% of the overall market due to a diverse market environment along with high competition due to large-scale demands. Indian PC market, however is forecast to reach $1 billion by 2015, according to Netscribes.

The global PC market is fueled by the need to upgrade to higher functionality, faster performance, and efficiently running hardware and software. With PC's integral parts getting more and more advanced; from high definition monitors to faster processing CPUs and higher capacity equipped RAMs. With digital world having made aspects of performing tasks more efficiently and conveniently, consumers are demanding not only improvements in specifications that are technical but also more appealing. 

3 . Major Players in Personal Computing

Major companies in personal computing market are Lenovo, Dell, Samsung, IBM, Apple, HP, Acer and Toshiba.