ADVERTISING & RELATED SERVICE REVENUES AFRICA REPORT + DATABASE
The Advertising & Related Service Revenues Africa Report & Database gives Market Consumption / Products / Services for 54 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series: From 1997- 2019 and Forecasts 2020- 2027 & 2027-2046.
Countries covered include: Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Comoros, Cote d'Ivoire, Democratic Republic Congo, Djibouti, Egypt, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mauritius, Morocco, Mozambique, Namibia, Niger, Nigeria, Reunion, Rwanda, Sao Tome/Principe, Senegal, Seychelles, Sierra Leone, Somalia, South Africa, Sudan, Swaziland, Tanzania, Togo, Tunisia, Uganda, Western Sahara, Zambia, Zimbabwe. NB: Data Caveats apply to some countries.
59 MARKET RESEARCH CHAPTERS. SPREADSHEET CHAPTERS: Market Consumption - in US$ by Country by Product/Service by Year. Market, Financial, Competitive, Market Segmentation, Industry, Critical Parameters, Marketing Costs, Markets, Decision Makers, Performance, Product Launch.
AFRICA & NATIONAL REPORT MARKET DATABASE & SPREADSHEETS. FINANCIAL SPREADSHEETS & DATABASES. INDUSTRY SPREADSHEETS & DATABASES.
Data includes Market Consumption by individual Product / Service, Per-Capita Consumption, Marketing Costs & Margins, Product Launch Data, Buyers, End Users & Customer Profile, Consumer Demographics. Historic Balance Sheets, Forecast Financial Data, Industry Profile, National Data.
The report is on a DVD containing the entire web and databases, or it is available online. Merge text, tables & databases for your own reports, spreadsheet calculations & modeling.
45 Products/Markets covered, 1943 pages, 3980 spreadsheets, 4038 database tables, 253 illustrations. Updated monthly. 12 month After-Sales Service. This database covers NAICS code: 5418_L.
Please Note - This report update every month.
ADVERTISING & RELATED SERVICE REVENUES AFRICA REPORT + DATABASE
The Market for Advertising & Related Service Revenues in each country by Products & Services.
This database covers NAICS code: 5418_L. Products/Services classified by 5-Digit US Commerce Department Code and then defined by each 6 to 10-Digit Product Codes.
The Advertising & Related Service Revenues Africa Report & Database covers:
TIME SERIES - Historic: 1997- 2019 / Current time series: 2020- 2027 / Long Term Projection: 2027-2046. Consumption given at industry / distribution channel / service or product line level.
PRODUCTS & MARKETS COVERED:
ADVERTISING + RELATED SERVICE REVENUES
1. Advertising & related services Lines
2. Mailing lists, rental or sale
3. Market research & public opinion polling services
4. Market research services
5. Public opinion polling services
6. Advertising agency services (Integrated)
7. Advertising creative services
8. Public relations services
9. Public relations services: Full public relations services
10. Public relations services: Media relations services
11. Public relations services: Crisis management services
12. Public relations services: Lobbying services
13. Public relations services: Event management services
14. Public relations services: Development/fundraising services
15. Media planning &/or buying services
16. Display advertising services
17. Leased display advertising media space, large format
18. Leased display advertising media space, transit
19. Leased display advertising space, street furniture & other urban fixed
20. Leased display advertising media space, other
21. Direct mail advertising services
22. Direct mail advertising services: Full direct mail services
23. Direct mail ad serv: Concept dvlpmt-Direct mail ad campaign serv
24. Direct mail advertising services: Mailing list support services
25. Direct mail ad serv: Print serv for direct mail ad materials
26. Direct mail advertising services: Letter shop services
27. Sales promotion services
28. Direct marketing services
29. Signs, custom fabrication, incl banners/a-frame/neon/outdoor/etc.
30. Media monitoring & analysis services
31. Fulfillment services
32. Distribution of advertising materials, other than by mail
33. Coordination of production & delivery of premiums (ad specialties)
34. Display lettering services (sign painting)
35. Other services related to advertising
36. Media representation services
37. Media representation serv: Sale of ad space in print media
38. Media representation serv: Sale of advertising time on television
39. Media representation services: Sale of advertising time on radio
40. Media repr serv:Sale-Ad space in media oth than print/TV/radio
41. Merchandise sales
42. Sales of merchandise, not specified by type
43. All other receipts
44. All other operating receipts
59 MARKET RESEARCH CHAPTERS:
1 Administration, 2 Advertising, 3 Buyers - Commercial Operations, 4 Buyers - Competitors, 5 Buyers - Major City, 6 Buyers - Products, 7 Buyers - Trade Cell, 8 Competitive Industry Analysis, 9 Competitor Analysis, 10 Country Focus, 11 Distribution, 12 Business Decision Scenarios, 13 Capital Costs Scenarios, 14 Cashflow Option Scenarios, 15 Cost Structure Scenarios, 16 Historic Industry Balance Sheet, 17 Historic Marketing Costs & Margins, 18 Investment + Cost Reduction Scenarios, 19 Market Climate Scenarios, 20 Marketing Costs, 21 Marketing Expenditure Scenarios, 22 Marketing Margins, 23 Strategic Options Scenarios, 24 Survival Scenarios, 25 Tactical Options Scenarios, 26 Geographic Data, 27 Industry Norms, 28 Major City Market Analysis, 29 Capital Access Scenarios, 30 Market Cashflow Scenarios, 31 Economic Climate Scenarios, 32 Market Investment + Costs Scenarios, 33 Marketing Expenditure Scenarios, 34 Market Risk Scenarios, 35 Market Strategic Options, 36 Market Survival Options, 37 Market Tactical Options, 38 Marketing Expenditure -v- Market Share, 39 Marketing Strategy Development, 40 Markets, 41 Operational Analysis, 42 Overseas Development, 43 Personnel Management, 44 Physical Distribution + Customer Handling, 45 Pricing, 46 Process + Order Handling, 47 Product Analysis, 48 Product Development, 49 Product Marketing Factors, 50 Product Mix, 51 Product Summary, 52 Profit Risk Scenarios, 53 Promotional Mix, 54 Salesforce Decisions, 55 Sales Promotion, 56 Surveys, 57 Targets -Product + Market, 58 Technology, 59 Trade Cell Analysis.
SPREADSHEET CHAPTERS:
PRODUCT CONSUMPTION - in US$ by Country by Product/Service by Year: 1997- 2019, Forecast 2020- 2027, Forecast 2027-2046. Market, Financial, Competitive, Market Segmentation, Industry, Critical Parameters, Marketing Costs, Markets, Decision Makers, Performance, Product Launch.
AFRICAN & NATIONAL REPORT MARKET DATABASE & SPREADSHEETS: 1332 African Database tables & Spreadsheets covering business scenarios. 1435 African Database tables & Spreadsheets covering Markets, Market Forecast, Financial Forecast, Financial Margins, Historic Financial, Historic Costs, Industry Norms for each country. 3816 National Database tables & Spreadsheets covering business scenarios.
FINANCIAL SPREADSHEETS & DATABASES: 188 Balance Sheet, Financial Margins & Ratios for each of 103 Business Scenarios - by Country by Year - Forecast 2020- 2027, Forecast 2027-2046.
INDUSTRY SPREADSHEETS & DATABASES: 820 Database tables & Spreadsheets covering Historic Industry Balance Sheet Data, Forecast Industry Financial Data, Industry Profiles & Norms - by Country by Year - Forecast 2020- 2027, Forecast 2027-2046.
NATIONAL DATA - by Country by Year.
The report is produced on a DVD containing the entire report web and databases, and it is also supplied online as a zipped file. Readers can access & reproduce the information for their own documents or reports. Tables & databases as Access & Excel formats on the DVD to enable readers to produce their own spreadsheet calculations and modeling.
45 Products covered for 54 Countries: 1943 pages, 3980 spreadsheets, 4038 database tables, 253 diagrams & maps.
This database is updated monthly. 12 months Full After-Sales Services & Updates available from the publishers.
This report is also available as 9 Regional Reports: Canada and the USA, Central America (31 countries), South America (13 countries), Europe (45 countries), Eurasia (4 countries), Middle East (19 Countries), Africa (54 countries), Asia (48 countries), and Oceania (20 countries). This report is also available for individual countries.
Companies: The database lists 10097 companies worldwide engaged in the Supply, Distribution or B2B Consumption of the products and services (Advertising & related services Lines). Detailed data is available (at an additional cost) for each company, including:
Key Personnel: Chairman, Chief Executive, Directors, Executives. Management: Organisational Structure, Leadership, Staff Members
Corporate Summary: Company Description, Company History, Legal Entity & Ownership, Company Facilities, Company Key Assets, Mainline product / service, Product / services provided, Bankers, Year established, Current employees, Issued capital, Shareholders, Published turnover, Subsidiaries, Associated companies, Companies represented, Agencies, Physical processing locations, Capital investment, Advertising expenditure, Advertising media, Advertising posture, Sales promotion activity, Method of selling, Distribution, Distribution network, Use of distribution channels.
Corporate Observations: Assets, Product Brands, Product Sales Channels, Products Carried & Services Offered, Customer Features & Benefits, Current Market Analysis, Macro & Micro business Environment, Political Factors, Economical & geographical Factors, Socio-Cultural Factors, Technological Factors, Customer Buying, Customer behaviour, Prices.
Competition: Competitors, Competitive situation, Threats from new entrants, Competition from substitute products, Buyers bargain power, Competitor Rivalry, Competitive Advantage, Competitive Strength Assessment, Competitive Advantage: Cost & Quality, Referral Business & Network Effect.
Target Markets: Target Customers, Current Strategy & Implementation, Current Management, Current Financial Plan, Investment Fund Sources & Use of Funds, Future Target Customers, Future Process Trends, Future Market Analysis, Market Development, Product / Market, Expansion Grid, Projected Market Size, Planned Products & Services, Development Plans
SWOT Analysis: Strengths, Weaknesses, Opportunities, Threats.
Strategy Planning & Implementation: Philosophy, Product Development, Internet Strategy, Marketing Strategy, Marketing Objectives, Marketing, Sales, Media, Customer Service, Main Market Development Objective, Sales Strategy, Strategic Alliances.
Operations, Degree of Vertical Integration, Industry Driving Forces, Suppliers bargain power, Economies of Scale, Internal analysis, Supply chain, Raw Material Supply, Suppliers, Value chain, Infrastructure, Human Resources, Technology, Procurement, Supply price fluctuations, Distribution, Inbound logistics, Outbound logistics.
Goals: Capital Investments, Premises, Stocking, Staff and Distribution; Market Penetration; Penetrate and raise awareness in the targeted markets; Achieving a higher profit margin; Building the customer base; Generating repeat and referral sales; Expansion potential; Reputation.
Financial Plans: Finance Requirements, Use of Funds, Cash Flow, Exit Strategies
Balance Sheet Data:
Total Sales, Domestic Sales, Exports, Pre-tax Profit, Interest Paid, Non-trading Income, Operating Profit, Depreciation: Structures, Depreciation: Plant and Equipment, Depreciation: Misc Items, Total Depreciation, Trading Profit, Intangible Assets, Intermediate Assets, Fixed Assets: Structures, Fixed Assets: Plant and Equipment, Fixed Assets: Misc Items, Fixed Assets, Capital Expenditure on Structures, Capital Expenditure on Plant and Equipment, Capital Expenditure on Vehicles, Capital Expenditure on Data Processing Equipment, Capital Expenditure on Misc Items, Total Capital Expenditure, Retirements: Structures, Retirements: Plant and Equipment, Retirements: Misc Items, Total Retirements, Total Fixed Assets, Finished Product Stocks, Work in Progress as Stocks, Materials as Stocks, Total Stocks / Inventory, Debtors, Total Maintenance Costs, Services Purchased, Misc Current Assets, Total Current Assets, Total Assets, Creditors, Short Term Loans, Misc Current Liabilities, Total Current Liabilities, Net Assets / Capital Employed, Shareholders Funds, Long Term Loans, Misc Long Term Liabilities, Workers, Hours Worked, Work in 1st Quarter, Work in 2nd Quarter, Work in 3rd Quarter, Work in 4th Quarter, Total Employees, Raw Materials Cost, Finished Materials Cost, Fuel Cost, Electricity Cost, Total Input Supplies / Materials and Energy Costs, Payroll Costs, Wages, Directors' Remunerations, Employee Benefits, Employee Commissions, Total Employees Remunerations, Sub Contractors, Rental & Leasing: Structures, Rental & Leasing: Plant and Equipment, Total Rental & Leasing Costs, Maintenance: Structures, Maintenance: Plant and Equipment, Communications Costs, Misc Expenses, Sales Personnel Variable & Commission Costs, Sales Expenses and Costs, Sales Materials Costs, Total Sales Costs, Distribution Fixed Costs, Distribution Variable Costs, Warehousing Fixed Costs, Warehousing Variable Costs, Physical Handling Fixed Costs, Physical Handling Variable Costs, Physical Process Fixed Costs, Physical Process Variable Costs, Total Distribution and Handling Costs, Mailing & Correspondence Costs, Media Advertising Costs, Advertising Materials & Print Costs, POS & Display Costs, Exhibition & Events Costs, Total Advertising Costs, Product Returns & Rejection Costs, Product Installation & Re-Installation Costs, Product Breakdown & Post Installation Costs, Product Systems & Configuration Costs, Product Service & Maintenance Costs, Customer Problem Solving & Customer Complaint Costs, Total After-Sales Costs, Total Marketing Costs, New Technology Expenditure, New Production Technology Expenditure, Total Research and Development Expenditure, Total Operational & Process Costs, Debtors within Agreed Terms, Debtors Outside Agreed Terms, Un-recoverable Debts.
Financial Margins & Ratios for the above Balance Sheet data.
*If Applicable.