Europe digital advertising market was valued at $84.02 billion in 2021 and will grow by 8.59% annually over 2021-2031 owing to the technological advancement, rising digital ad spending, growing Internet users, and the prevalence of mobile phones and digital media across the region.
Highlighted with 89 tables and 45 figures, this 146-page report “Europe Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Country: Growth Opportunity and Business Strategy” is based on a comprehensive research of the entire Europe digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2018-2021 and forecasts from 2022 till 2031 with 2021 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Europe digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Country.
Based on platform, the Europe market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.
• Mobile Ad
o In-APP
o Mobile Web
• Desktop Ad
• Digital TV and Others
Based on ad format, the Europe market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.
• Digital Display Ad
o Programmatic Transactions
o Non-programmatic Transactions
• Internet Paid Search
• Social Media
• Online Video
• Others
Based on industrial vertical, the Europe market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.
• Media and Entertainment
• Consumer Goods & Retail Industry
• Banking, Financial Service & Insurance
• Telecommunication IT Sector
• Travel Industry
• Healthcare Sector
• Manufacturing & Supply Chain
• Transportation and Logistics
• Energy, Power, and Utilities
• Other Industries
Geographically, the following national/local markets are fully investigated:
• Germany
• UK
• France
• Italy
• Russia
• Rest of Europe
For each key country, detailed analysis and data for annual revenue are available for 2018-2031. The breakdown of the regional market by country and key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included.
The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in Europe digital advertising market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Selected Key Players:
Alibaba
Amazon
Apple Inc.
Applovin Corporation
Baidu
Facebook Inc.
Google, Inc.
Microsoft Corporation
Nokia
Sina
Tencent
Twitter
Verizon
Yahoo! Inc.
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
1 Introduction 8
1.1 Industry Definition and Research Scope 8
1.1.1 Industry Definition 8
1.1.2 Research Scope 9
1.2 Research Methodology 12
1.2.1 Overview of Market Research Methodology 12
1.2.2 Market Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 15
1.2.6 Market Size/Share Estimation 16
1.2.7 Research Limitations 17
1.3 Executive Summary 18
2 Market Overview and Qualitative Analysis 20
2.1 Market Size and Forecast 20
2.1.1 Impact of COVID-19 on World Economy 22
2.1.2 Impact of COVID-19 on the Market 24
2.2 Major Growth Drivers 26
2.3 Market Restraints and Challenges 29
2.4 Emerging Opportunities and Market Trends 32
2.5 Porter’s Fiver Forces Analysis 35
3 Segmentation of Europe Market by Platform 39
3.1 Market Overview by Platform 39
3.2 Europe Mobile Advertising Market 2018-2031 42
3.3 Europe Desktop Advertising Market 2018-2031 46
3.4 Europe Market of Digital Advertising via Other Digital Platforms 2018-2031 47
4 Segmentation of Europe Market by Ad Format 48
4.1 Market Overview by Ad Format 48
4.2 Europe Digital Display Ad Market 2018-2031 51
4.3 Europe Internet Paid Search Ad Market 2018-2031 53
4.4 Europe Social Media Ad Market 2018-2031 55
4.5 Europe Online Video Ad Market 2018-2031 57
4.6 Europe Market of Other Digital Ad Formats 2018-2031 59
5 Segmentation of Europe Market by Industry Vertical 61
5.1 Market Overview by Industry Vertical 61
5.2 Europe Digital Advertising Market for Media and Entertainment 2018-2031 64
5.3 Europe Digital Advertising Market for Consumer Goods & Retail Industry 2018-2031 66
5.4 Europe Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2018-2031 67
5.5 Europe Digital Advertising Market for Telecommunication IT Sector 2018-2031 69
5.6 Europe Digital Advertising Market for Travel Industry 2018-2031 70
5.7 Europe Digital Advertising Market for Healthcare Sector 2018-2031 71
5.8 Europe Digital Advertising Market for Manufacturing & Supply Chain 2018-2031 72
5.9 Europe Digital Advertising Market for Transportation and Logistics 2018-2031 73
5.10 Europe Digital Advertising Market for Energy, Power, and Utilities 2018-2031 74
5.11 Europe Digital Advertising Market for Other Industries 2018-2031 75
6 European Market 2018-2031 by Country 76
6.1 Overview of European Market 76
6.2 Germany 79
6.3 UK 82
6.4 France 84
6.5 Russia 86
6.6 Italy 88
6.7 Rest of European Market 90
7 Competitive Landscape 91
7.1 Overview of Key Vendors 91
7.2 Company Profiles 95
Alibaba 95
Amazon 97
Apple Inc. 102
Applovin Corporation 106
Baidu 108
Facebook Inc. 111
Google LLC 114
Microsoft Corporation 119
Nokia Corporation 123
Sina Corporation 126
Tencent 128
Twitter 132
Verizon 135
Yahoo! Inc. 138
8 Investing in Europe Market: Risk Assessment and Management 140
8.1 Risk Evaluation of Europe Market 140
8.2 Critical Success Factors (CSFs) 143
RELATED REPORTS AND PRODUCTS 146
Selected Key Players:
Alibaba
Amazon
Apple Inc.
Applovin Corporation
Baidu
Facebook Inc.
Google, Inc.
Microsoft Corporation
Nokia
Sina
Tencent
Twitter
Verizon
Yahoo! Inc.
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
*If Applicable.
Links
[1] https://www.marketresearchreports.com/countries/europe[2] https://www.marketresearchreports.com/marketing-advertising-technology[3] https://www.marketresearchreports.com/internet-advertising[4] https://www.marketresearchreports.com/email-marketing[5] https://www.marketresearchreports.com/advertising[6] https://www.marketresearchreports.com/marketing-advertising