In-app advertising is a popular monetization strategy for app developers, in which app developers get paid to serve ads on their app. The mobile app ads are served through a mobile app advertising network, which connects advertisers and developers. The app requests an ad from the network, and the network uses algorithms to identify and deliver the highest paying ad to the user in real time.
Publisher' newest research report, the “In-Application Advertising Industry Forecast” looks at past sales and reviews total world In-Application Advertising sales in 2022, providing a comprehensive analysis by region and market sector of projected In-Application Advertising sales for 2023 through 2029. With In-Application Advertising sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world In-Application Advertising industry.
This Insight Report provides a comprehensive analysis of the global In-Application Advertising landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on In-Application Advertising portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global In-Application Advertising market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for In-Application Advertising and breaks down the forecast by type, by application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global In-Application Advertising.
The global In-Application Advertising market size is projected to grow from US$ million in 2022 to US$ million in 2029; it is expected to grow at a CAGR of % from 2023 to 2029.
United States market for In-Application Advertising is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.
China market for In-Application Advertising is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.
Europe market for In-Application Advertising is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.
Global key In-Application Advertising players cover Google AdMob (Google Inc.), Facebook Inc., Twitter Inc., InMobi Pte. Ltd., Smaato, Inc., Verizon Media and Zoomd Technologies Ltd., etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2022.
This report presents a comprehensive overview, market shares, and growth opportunities of In-Application Advertising market by product type, application, key players and key regions and countries.
Market Segmentation:
Segmentation by type
Interstitial Ads
Mobile Video Ads
Rewarded Video Ads
Native Ads
Others
Segmentation by application
Social Media
Gaming
E-Commerce
Video & Music Streaming
News
Finance And Education
Travel
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Google AdMob (Google Inc.)
Facebook Inc.
Twitter Inc.
InMobi Pte. Ltd.
Smaato, Inc.
Verizon Media
Zoomd Technologies Ltd.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global In-Application Advertising Market Size 2018-2029
2.1.2 In-Application Advertising Market Size CAGR by Region 2018 VS 2022 VS 2029
2.2 In-Application Advertising Segment by Type
2.2.1 Interstitial Ads
2.2.2 Mobile Video Ads
2.2.3 Rewarded Video Ads
2.2.4 Native Ads
2.2.5 Others
2.3 In-Application Advertising Market Size by Type
2.3.1 In-Application Advertising Market Size CAGR by Type (2018 VS 2022 VS 2029)
2.3.2 Global In-Application Advertising Market Size Market Share by Type (2018-2023)
2.4 In-Application Advertising Segment by Application
2.4.1 Social Media
2.4.2 Gaming
2.4.3 E-Commerce
2.4.4 Video & Music Streaming
2.4.5 News
2.4.6 Finance And Education
2.4.7 Travel
2.4.8 Others
2.5 In-Application Advertising Market Size by Application
2.5.1 In-Application Advertising Market Size CAGR by Application (2018 VS 2022 VS 2029)
2.5.2 Global In-Application Advertising Market Size Market Share by Application (2018-2023)
3 In-Application Advertising Market Size by Player
3.1 In-Application Advertising Market Size Market Share by Players
3.1.1 Global In-Application Advertising Revenue by Players (2018-2023)
3.1.2 Global In-Application Advertising Revenue Market Share by Players (2018-2023)
3.2 Global In-Application Advertising Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2021-2023)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 In-Application Advertising by Regions
4.1 In-Application Advertising Market Size by Regions (2018-2023)
4.2 Americas In-Application Advertising Market Size Growth (2018-2023)
4.3 APAC In-Application Advertising Market Size Growth (2018-2023)
4.4 Europe In-Application Advertising Market Size Growth (2018-2023)
4.5 Middle East & Africa In-Application Advertising Market Size Growth (2018-2023)
5 Americas
5.1 Americas In-Application Advertising Market Size by Country (2018-2023)
5.2 Americas In-Application Advertising Market Size by Type (2018-2023)
5.3 Americas In-Application Advertising Market Size by Application (2018-2023)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC In-Application Advertising Market Size by Region (2018-2023)
6.2 APAC In-Application Advertising Market Size by Type (2018-2023)
6.3 APAC In-Application Advertising Market Size by Application (2018-2023)
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe In-Application Advertising by Country (2018-2023)
7.2 Europe In-Application Advertising Market Size by Type (2018-2023)
7.3 Europe In-Application Advertising Market Size by Application (2018-2023)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa In-Application Advertising by Region (2018-2023)
8.2 Middle East & Africa In-Application Advertising Market Size by Type (2018-2023)
8.3 Middle East & Africa In-Application Advertising Market Size by Application (2018-2023)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global In-Application Advertising Market Forecast
10.1 Global In-Application Advertising Forecast by Regions (2024-2029)
10.1.1 Global In-Application Advertising Forecast by Regions (2024-2029)
10.1.2 Americas In-Application Advertising Forecast
10.1.3 APAC In-Application Advertising Forecast
10.1.4 Europe In-Application Advertising Forecast
10.1.5 Middle East & Africa In-Application Advertising Forecast
10.2 Americas In-Application Advertising Forecast by Country (2024-2029)
10.2.1 United States In-Application Advertising Market Forecast
10.2.2 Canada In-Application Advertising Market Forecast
10.2.3 Mexico In-Application Advertising Market Forecast
10.2.4 Brazil In-Application Advertising Market Forecast
10.3 APAC In-Application Advertising Forecast by Region (2024-2029)
10.3.1 China In-Application Advertising Market Forecast
10.3.2 Japan In-Application Advertising Market Forecast
10.3.3 Korea In-Application Advertising Market Forecast
10.3.4 Southeast Asia In-Application Advertising Market Forecast
10.3.5 India In-Application Advertising Market Forecast
10.3.6 Australia In-Application Advertising Market Forecast
10.4 Europe In-Application Advertising Forecast by Country (2024-2029)
10.4.1 Germany In-Application Advertising Market Forecast
10.4.2 France In-Application Advertising Market Forecast
10.4.3 UK In-Application Advertising Market Forecast
10.4.4 Italy In-Application Advertising Market Forecast
10.4.5 Russia In-Application Advertising Market Forecast
10.5 Middle East & Africa In-Application Advertising Forecast by Region (2024-2029)
10.5.1 Egypt In-Application Advertising Market Forecast
10.5.2 South Africa In-Application Advertising Market Forecast
10.5.3 Israel In-Application Advertising Market Forecast
10.5.4 Turkey In-Application Advertising Market Forecast
10.5.5 GCC Countries In-Application Advertising Market Forecast
10.6 Global In-Application Advertising Forecast by Type (2024-2029)
10.7 Global In-Application Advertising Forecast by Application (2024-2029)
11 Key Players Analysis
11.1 Google AdMob (Google Inc.)
11.1.1 Google AdMob (Google Inc.) Company Information
11.1.2 Google AdMob (Google Inc.) In-Application Advertising Product Offered
11.1.3 Google AdMob (Google Inc.) In-Application Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.1.4 Google AdMob (Google Inc.) Main Business Overview
11.1.5 Google AdMob (Google Inc.) Latest Developments
11.2 Facebook Inc.
11.2.1 Facebook Inc. Company Information
11.2.2 Facebook Inc. In-Application Advertising Product Offered
11.2.3 Facebook Inc. In-Application Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.2.4 Facebook Inc. Main Business Overview
11.2.5 Facebook Inc. Latest Developments
11.3 Twitter Inc.
11.3.1 Twitter Inc. Company Information
11.3.2 Twitter Inc. In-Application Advertising Product Offered
11.3.3 Twitter Inc. In-Application Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.3.4 Twitter Inc. Main Business Overview
11.3.5 Twitter Inc. Latest Developments
11.4 InMobi Pte. Ltd.
11.4.1 InMobi Pte. Ltd. Company Information
11.4.2 InMobi Pte. Ltd. In-Application Advertising Product Offered
11.4.3 InMobi Pte. Ltd. In-Application Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.4.4 InMobi Pte. Ltd. Main Business Overview
11.4.5 InMobi Pte. Ltd. Latest Developments
11.5 Smaato, Inc.
11.5.1 Smaato, Inc. Company Information
11.5.2 Smaato, Inc. In-Application Advertising Product Offered
11.5.3 Smaato, Inc. In-Application Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.5.4 Smaato, Inc. Main Business Overview
11.5.5 Smaato, Inc. Latest Developments
11.6 Verizon Media
11.6.1 Verizon Media Company Information
11.6.2 Verizon Media In-Application Advertising Product Offered
11.6.3 Verizon Media In-Application Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.6.4 Verizon Media Main Business Overview
11.6.5 Verizon Media Latest Developments
11.7 Zoomd Technologies Ltd.
11.7.1 Zoomd Technologies Ltd. Company Information
11.7.2 Zoomd Technologies Ltd. In-Application Advertising Product Offered
11.7.3 Zoomd Technologies Ltd. In-Application Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.7.4 Zoomd Technologies Ltd. Main Business Overview
11.7.5 Zoomd Technologies Ltd. Latest Developments
12 Research Findings and Conclusion
*If Applicable.