Foundation is a liquid or powder makeup applied to the face to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. The Cosmetics Foundation market covers Liquid Foundation, Powder Foundation, etc. The typical players include L’Oreal Paris, KIKO, Estée Lauder, Make Up For Ever, etc.
The global Cosmetics Foundation market was valued at US$ 3109.8 million in 2023 and is anticipated to reach US$ 4730 million by 2030, witnessing a CAGR of 6.1% during the forecast period 2024-2030.
Global key players of Cosmetics Foundation include L'Oreal Paris, KIKO MILANO, etc. Global top 3 companies hold a share over 30%. Asia-Pacific is the largest market, with a share over 30%, followed by North America and Europe with the share about 30% respectively. In terms of product, Liquid Foundation is the largest segment, with a share over 80%. And in terms of end user, women are much more than men, with a share over 90%.
This report aims to provide a comprehensive presentation of the global market for Cosmetics Foundation, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Cosmetics Foundation.
Report Scope
The Cosmetics Foundation market size, estimations, and forecasts are provided in terms of sales volume (K Units) and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Cosmetics Foundation market comprehensively. Regional market sizes, concerning products by Type, by End User, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Cosmetics Foundation manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by End User, and by regions.
Market Segmentation
By Company
L'Oreal Paris
KIKO MILANO
REVLON
Estée Lauder
Make Up For Ever
Fenty Beauty
Dior
Chanel
Burberry
Amorepacific
Shiseido
Laura Mercier
Kao
Pola Cosmetics
KOSÉ SEKKISEI
Avon True
Chando
Maybelline
Segment by Type
Liquid Foundation
Powder Foundation
Segment by End User
Women
Men
Consumption by Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
China Taiwan
Indonesia
Thailand
Malaysia
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, by Type, by End User, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Detailed analysis of Cosmetics Foundation manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Sales, revenue of Cosmetics Foundation in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by End User, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 8: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 9: The main points and conclusions of the report.
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1 Cosmetics Foundation Market Overview
1.1 Product Overview and Scope of Cosmetics Foundation
1.2 Cosmetics Foundation Segment by Type
1.2.1 Global Cosmetics Foundation Market Value Comparison by Type (2024-2030)
1.2.2 Liquid Foundation
1.2.3 Powder Foundation
1.3 Cosmetics Foundation Segment by End User
1.3.1 Global Cosmetics Foundation Market Value by End User: (2024-2030)
1.3.2 Women
1.3.3 Men
1.4 Global Cosmetics Foundation Market Size Estimates and Forecasts
1.4.1 Global Cosmetics Foundation Revenue 2019-2030
1.4.2 Global Cosmetics Foundation Sales 2019-2030
1.4.3 Global Cosmetics Foundation Market Average Price (2019-2030)
1.5 Assumptions and Limitations
2 Cosmetics Foundation Market Competition by Manufacturers
2.1 Global Cosmetics Foundation Sales Market Share by Manufacturers (2019-2024)
2.2 Global Cosmetics Foundation Revenue Market Share by Manufacturers (2019-2024)
2.3 Global Cosmetics Foundation Average Price by Manufacturers (2019-2024)
2.4 Global Cosmetics Foundation Industry Ranking 2022 VS 2023 VS 2024
2.5 Global Key Manufacturers of Cosmetics Foundation, Manufacturing Sites & Headquarters
2.6 Global Key Manufacturers of Cosmetics Foundation, Product Type & Application
2.7 Cosmetics Foundation Market Competitive Situation and Trends
2.7.1 Cosmetics Foundation Market Concentration Rate
2.7.2 The Global Top 5 and Top 10 Largest Cosmetics Foundation Players Market Share by Revenue
2.7.3 Global Cosmetics Foundation Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
2.8 Manufacturers Mergers & Acquisitions, Expansion Plans
3 Cosmetics Foundation Retrospective Market Scenario by Region
3.1 Global Cosmetics Foundation Market Size by Region: 2019 Versus 2023 Versus 2030
3.2 Global Cosmetics Foundation Global Cosmetics Foundation Sales by Region: 2019-2030
3.2.1 Global Cosmetics Foundation Sales by Region: 2019-2024
3.2.2 Global Cosmetics Foundation Sales by Region: 2025-2030
3.3 Global Cosmetics Foundation Global Cosmetics Foundation Revenue by Region: 2019-2030
3.3.1 Global Cosmetics Foundation Revenue by Region: 2019-2024
3.3.2 Global Cosmetics Foundation Revenue by Region: 2025-2030
3.4 North America Cosmetics Foundation Market Facts & Figures by Country
3.4.1 North America Cosmetics Foundation Market Size by Country: 2019 VS 2023 VS 2030
3.4.2 North America Cosmetics Foundation Sales by Country (2019-2030)
3.4.3 North America Cosmetics Foundation Revenue by Country (2019-2030)
3.4.4 United States
3.4.5 Canada
3.5 Europe Cosmetics Foundation Market Facts & Figures by Country
3.5.1 Europe Cosmetics Foundation Market Size by Country: 2019 VS 2023 VS 2030
3.5.2 Europe Cosmetics Foundation Sales by Country (2019-2030)
3.5.3 Europe Cosmetics Foundation Revenue by Country (2019-2030)
3.5.4 Germany
3.5.5 France
3.5.6 U.K.
3.5.7 Italy
3.5.8 Russia
3.6 Asia Pacific Cosmetics Foundation Market Facts & Figures by Country
3.6.1 Asia Pacific Cosmetics Foundation Market Size by Country: 2019 VS 2023 VS 2030
3.6.2 Asia Pacific Cosmetics Foundation Sales by Country (2019-2030)
3.6.3 Asia Pacific Cosmetics Foundation Revenue by Country (2019-2030)
3.6.4 China
3.6.5 Japan
3.6.6 South Korea
3.6.7 India
3.6.8 Australia
3.6.9 China Taiwan
3.6.10 Indonesia
3.6.11 Thailand
3.6.12 Malaysia
3.7 Latin America Cosmetics Foundation Market Facts & Figures by Country
3.7.1 Latin America Cosmetics Foundation Market Size by Country: 2019 VS 2023 VS 2030
3.7.2 Latin America Cosmetics Foundation Sales by Country (2019-2030)
3.7.3 Latin America Cosmetics Foundation Revenue by Country (2019-2030)
3.7.4 Mexico
3.7.5 Brazil
3.7.6 Argentina
3.8 Middle East and Africa Cosmetics Foundation Market Facts & Figures by Country
3.8.1 Middle East and Africa Cosmetics Foundation Market Size by Country: 2019 VS 2023 VS 2030
3.8.2 Middle East and Africa Cosmetics Foundation Sales by Country (2019-2030)
3.8.3 Middle East and Africa Cosmetics Foundation Revenue by Country (2019-2030)
3.8.4 Turkey
3.8.5 Saudi Arabia
3.8.6 UAE
4 Segment by Type
4.1 Global Cosmetics Foundation Sales by Type (2019-2030)
4.1.1 Global Cosmetics Foundation Sales by Type (2019-2024)
4.1.2 Global Cosmetics Foundation Sales by Type (2025-2030)
4.1.3 Global Cosmetics Foundation Sales Market Share by Type (2019-2030)
4.2 Global Cosmetics Foundation Revenue by Type (2019-2030)
4.2.1 Global Cosmetics Foundation Revenue by Type (2019-2024)
4.2.2 Global Cosmetics Foundation Revenue by Type (2025-2030)
4.2.3 Global Cosmetics Foundation Revenue Market Share by Type (2019-2030)
4.3 Global Cosmetics Foundation Price by Type (2019-2030)
5 Segment by End User
5.1 Global Cosmetics Foundation Sales by End User (2019-2030)
5.1.1 Global Cosmetics Foundation Sales by End User (2019-2024)
5.1.2 Global Cosmetics Foundation Sales by End User (2025-2030)
5.1.3 Global Cosmetics Foundation Sales Market Share by End User (2019-2030)
5.2 Global Cosmetics Foundation Revenue by End User (2019-2030)
5.2.1 Global Cosmetics Foundation Revenue by End User (2019-2024)
5.2.2 Global Cosmetics Foundation Revenue by End User (2025-2030)
5.2.3 Global Cosmetics Foundation Revenue Market Share by End User (2019-2030)
5.3 Global Cosmetics Foundation Price by End User (2019-2030)
6 Key Companies Profiled
6.1 L'Oreal Paris
6.1.1 L'Oreal Paris Corporation Information
6.1.2 L'Oreal Paris Description and Business Overview
6.1.3 L'Oreal Paris Cosmetics Foundation Sales, Revenue and Gross Margin (2019-2024)
6.1.4 L'Oreal Paris Cosmetics Foundation Product Portfolio
6.1.5 L'Oreal Paris Recent Developments/Updates
6.2 KIKO MILANO
6.2.1 KIKO MILANO Corporation Information
6.2.2 KIKO MILANO Description and Business Overview
6.2.3 KIKO MILANO Cosmetics Foundation Sales, Revenue and Gross Margin (2019-2024)
6.2.4 KIKO MILANO Cosmetics Foundation Product Portfolio
6.2.5 KIKO MILANO Recent Developments/Updates
6.3 REVLON
6.3.1 REVLON Corporation Information
6.3.2 REVLON Description and Business Overview
6.3.3 REVLON Cosmetics Foundation Sales, Revenue and Gross Margin (2019-2024)
6.3.4 REVLON Cosmetics Foundation Product Portfolio
6.3.5 REVLON Recent Developments/Updates
6.4 Estée Lauder
6.4.1 Estée Lauder Corporation Information
6.4.2 Estée Lauder Description and Business Overview
6.4.3 Estée Lauder Cosmetics Foundation Sales, Revenue and Gross Margin (2019-2024)
6.4.4 Estée Lauder Cosmetics Foundation Product Portfolio
6.4.5 Estée Lauder Recent Developments/Updates
6.5 Make Up For Ever
6.5.1 Make Up For Ever Corporation Information
6.5.2 Make Up For Ever Description and Business Overview
6.5.3 Make Up For Ever Cosmetics Foundation Sales, Revenue and Gross Margin (2019-2024)
6.5.4 Make Up For Ever Cosmetics Foundation Product Portfolio
6.5.5 Make Up For Ever Recent Developments/Updates
6.6 Fenty Beauty
6.6.1 Fenty Beauty Corporation Information
6.6.2 Fenty Beauty Description and Business Overview
6.6.3 Fenty Beauty Cosmetics Foundation Sales, Revenue and Gross Margin (2019-2024)
6.6.4 Fenty Beauty Cosmetics Foundation Product Portfolio
6.6.5 Fenty Beauty Recent Developments/Updates
6.7 Dior
6.6.1 Dior Corporation Information
6.6.2 Dior Description and Business Overview
6.6.3 Dior Cosmetics Foundation Sales, Revenue and Gross Margin (2019-2024)
6.4.4 Dior Cosmetics Foundation Product Portfolio
6.7.5 Dior Recent Developments/Updates
6.8 Chanel
6.8.1 Chanel Corporation Information
6.8.2 Chanel Description and Business Overview
6.8.3 Chanel Cosmetics Foundation Sales, Revenue and Gross Margin (2019-2024)
6.8.4 Chanel Cosmetics Foundation Product Portfolio
6.8.5 Chanel Recent Developments/Updates
6.9 Burberry
6.9.1 Burberry Corporation Information
6.9.2 Burberry Description and Business Overview
6.9.3 Burberry Cosmetics Foundation Sales, Revenue and Gross Margin (2019-2024)
6.9.4 Burberry Cosmetics Foundation Product Portfolio
6.9.5 Burberry Recent Developments/Updates
6.10 Amorepacific
6.10.1 Amorepacific Corporation Information
6.10.2 Amorepacific Description and Business Overview
6.10.3 Amorepacific Cosmetics Foundation Sales, Revenue and Gross Margin (2019-2024)
6.10.4 Amorepacific Cosmetics Foundation Product Portfolio
6.10.5 Amorepacific Recent Developments/Updates
6.11 Shiseido
6.11.1 Shiseido Corporation Information
6.11.2 Shiseido Cosmetics Foundation Description and Business Overview
6.11.3 Shiseido Cosmetics Foundation Sales, Revenue and Gross Margin (2019-2024)
6.11.4 Shiseido Cosmetics Foundation Product Portfolio
6.11.5 Shiseido Recent Developments/Updates
6.12 Laura Mercier
6.12.1 Laura Mercier Corporation Information
6.12.2 Laura Mercier Cosmetics Foundation Description and Business Overview
6.12.3 Laura Mercier Cosmetics Foundation Sales, Revenue and Gross Margin (2019-2024)
6.12.4 Laura Mercier Cosmetics Foundation Product Portfolio
6.12.5 Laura Mercier Recent Developments/Updates
6.13 Kao
6.13.1 Kao Corporation Information
6.13.2 Kao Cosmetics Foundation Description and Business Overview
6.13.3 Kao Cosmetics Foundation Sales, Revenue and Gross Margin (2019-2024)
6.13.4 Kao Cosmetics Foundation Product Portfolio
6.13.5 Kao Recent Developments/Updates
6.14 Pola Cosmetics
6.14.1 Pola Cosmetics Corporation Information
6.14.2 Pola Cosmetics Cosmetics Foundation Description and Business Overview
6.14.3 Pola Cosmetics Cosmetics Foundation Sales, Revenue and Gross Margin (2019-2024)
6.14.4 Pola Cosmetics Cosmetics Foundation Product Portfolio
6.14.5 Pola Cosmetics Recent Developments/Updates
6.15 KOSÉ SEKKISEI
6.15.1 KOSÉ SEKKISEI Corporation Information
6.15.2 KOSÉ SEKKISEI Cosmetics Foundation Description and Business Overview
6.15.3 KOSÉ SEKKISEI Cosmetics Foundation Sales, Revenue and Gross Margin (2019-2024)
6.15.4 KOSÉ SEKKISEI Cosmetics Foundation Product Portfolio
6.15.5 KOSÉ SEKKISEI Recent Developments/Updates
6.16 Avon True
6.16.1 Avon True Corporation Information
6.16.2 Avon True Cosmetics Foundation Description and Business Overview
6.16.3 Avon True Cosmetics Foundation Sales, Revenue and Gross Margin (2019-2024)
6.16.4 Avon True Cosmetics Foundation Product Portfolio
6.16.5 Avon True Recent Developments/Updates
6.17 Chando
6.17.1 Chando Corporation Information
6.17.2 Chando Cosmetics Foundation Description and Business Overview
6.17.3 Chando Cosmetics Foundation Sales, Revenue and Gross Margin (2019-2024)
6.17.4 Chando Cosmetics Foundation Product Portfolio
6.17.5 Chando Recent Developments/Updates
6.18 Maybelline
6.18.1 Maybelline Corporation Information
6.18.2 Maybelline Cosmetics Foundation Description and Business Overview
6.18.3 Maybelline Cosmetics Foundation Sales, Revenue and Gross Margin (2019-2024)
6.18.4 Maybelline Cosmetics Foundation Product Portfolio
6.18.5 Maybelline Recent Developments/Updates
7 Industry Chain and Sales Channels Analysis
7.1 Cosmetics Foundation Industry Chain Analysis
7.2 Cosmetics Foundation Key Raw Materials
7.2.1 Key Raw Materials
7.2.2 Raw Materials Key Suppliers
7.3 Cosmetics Foundation Production Mode & Process
7.4 Cosmetics Foundation Sales and Marketing
7.4.1 Cosmetics Foundation Sales Channels
7.4.2 Cosmetics Foundation Distributors
7.5 Cosmetics Foundation Customers
8 Cosmetics Foundation Market Dynamics
8.1 Cosmetics Foundation Industry Trends
8.2 Cosmetics Foundation Market Drivers
8.3 Cosmetics Foundation Market Challenges
8.4 Cosmetics Foundation Market Restraints
9 Research Finding and Conclusion
10 Methodology and Data Source
10.1 Methodology/Research Approach
10.1.1 Research Programs/Design
10.1.2 Market Size Estimation
10.1.3 Market Breakdown and Data Triangulation
10.2 Data Source
10.2.1 Secondary Sources
10.2.2 Primary Sources
10.3 Author List
10.4 Disclaimer
L'Oreal Paris
KIKO MILANO
REVLON
Estée Lauder
Make Up For Ever
Fenty Beauty
Dior
Chanel
Burberry
Amorepacific
Shiseido
Laura Mercier
Kao
Pola Cosmetics
KOSÉ SEKKISEI
Avon True
Chando
Maybelline
*If Applicable.