Learning and development toys, often referred to as educational toys, are specially designed playthings that aim to foster cognitive, physical, social, and emotional development in children. These toys are intentionally created to be both entertaining and educational, providing children with opportunities to acquire new skills, explore their creativity, and stimulate their intellectual growth. Learning and development toys come in various forms, catering to different age groups and developmental stages.
The global Learning and Development Toys market is projected to reach US$ 26410 million in 2029, increasing from US$ 20200 million in 2022, with the CAGR of 4.0% during the period of 2023 to 2029.
Global key players of Learning and Development Toys include Lego Group, Mattel, Hasbro, VTech, Spin Master, etc. The top five players hold a share about 45%. North America is the largest market, has a share about 43%, followed by Europe and Asia-Pacific, with share 30% and 19%, separately. In terms of product type, activity and sports toys are the largest segment with about 41% share, while in terms of downstream, 1-3 years is the largest downstream segment with 39% share.
Report Scope
This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Learning and Development Toys market with multiple angles, which provides sufficient supports to readers’ strategy and decision making.
By Company
Lego Group
Mattel
Hasbro
VTech
Spin Master
Banbao
Beijing Smart Toy
Brandstätter Group
Chicco
Clementoni
Farlin
Fisher-Price
Green Forest Handicrafts
Guangdong Alpha
HABA Group
Intex Toys & Plastic Electronic
JAKKS Pacific
Jazwares
JUMBO
Kids II
LeapFrog Enterprises
Magformers
Melissa & Doug
Ravensburger
Simba-Dickie Group
TAKARA TOMY
ZURU Toys
Segment by Type
Building Sets
Games And Puzzles
Sports And Outdoor Toys
Others
Segment by Application
Birth to 6 Months
6 to 12 Months
1 to 3 Years Old
3 to 5 Years Old
Above 5 Years Old
Consumption by Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
China Taiwan
Southeast Asia
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE
The Learning and Development Toys report covers below items:
Chapter 1: Product Basic Information (Definition, Type and Application)
Chapter 2: Manufacturers’ Competition Patterns
Chapter 3: Country Level Sales Analysis
Chapter 4: Product Type Analysis
Chapter 5: Product Application Analysis
Chapter 6: Manufacturers’ Outline
Chapter 7: Industry Chain, Market Channel and Customer Analysis
Chapter 8: Market Opportunities and Challenges
Chapter 9: Market Conclusions
Chapter 10: Research Methodology and Data Source
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1 Learning and Development Toys Market Overview
1.1 Product Overview and Scope of Learning and Development Toys
1.2 Learning and Development Toys Segment by Type
1.2.1 Global Learning and Development Toys Market Value Comparison by Type (2023-2029)
1.2.2 Building Sets
1.2.3 Games And Puzzles
1.2.4 Sports And Outdoor Toys
1.2.5 Others
1.3 Learning and Development Toys Segment by Application
1.3.1 Global Learning and Development Toys Market Value by Application: (2023-2029)
1.3.2 Birth to 6 Months
1.3.3 6 to 12 Months
1.3.4 1 to 3 Years Old
1.3.5 3 to 5 Years Old
1.3.6 Above 5 Years Old
1.4 Global Learning and Development Toys Market Size Estimates and Forecasts
1.4.1 Global Learning and Development Toys Revenue 2018-2029
1.4.2 Global Learning and Development Toys Sales 2018-2029
1.4.3 Global Learning and Development Toys Market Average Price (2018-2029)
1.5 Assumptions and Limitations
2 Learning and Development Toys Market Competition by Manufacturers
2.1 Global Learning and Development Toys Sales Market Share by Manufacturers (2018-2023)
2.2 Global Learning and Development Toys Revenue Market Share by Manufacturers (2018-2023)
2.3 Global Learning and Development Toys Average Price by Manufacturers (2018-2023)
2.4 Global Learning and Development Toys Industry Ranking 2021 VS 2022 VS 2023
2.5 Global Key Manufacturers of Learning and Development Toys, Manufacturing Sites & Headquarters
2.6 Global Key Manufacturers of Learning and Development Toys, Product Type & Application
2.7 Learning and Development Toys Market Competitive Situation and Trends
2.7.1 Learning and Development Toys Market Concentration Rate
2.7.2 The Global Top 5 and Top 10 Largest Learning and Development Toys Players Market Share by Revenue
2.7.3 Global Learning and Development Toys Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
2.8 Manufacturers Mergers & Acquisitions, Expansion Plans
3 Learning and Development Toys Retrospective Market Scenario by Region
3.1 Global Learning and Development Toys Market Size by Region: 2018 Versus 2022 Versus 2029
3.2 Global Learning and Development Toys Global Learning and Development Toys Sales by Region: 2018-2029
3.2.1 Global Learning and Development Toys Sales by Region: 2018-2023
3.2.2 Global Learning and Development Toys Sales by Region: 2024-2029
3.3 Global Learning and Development Toys Global Learning and Development Toys Revenue by Region: 2018-2029
3.3.1 Global Learning and Development Toys Revenue by Region: 2018-2023
3.3.2 Global Learning and Development Toys Revenue by Region: 2024-2029
3.4 North America Learning and Development Toys Market Facts & Figures by Country
3.4.1 North America Learning and Development Toys Market Size by Country: 2018 VS 2022 VS 2029
3.4.2 North America Learning and Development Toys Sales by Country (2018-2029)
3.4.3 North America Learning and Development Toys Revenue by Country (2018-2029)
3.4.4 United States
3.4.5 Canada
3.5 Europe Learning and Development Toys Market Facts & Figures by Country
3.5.1 Europe Learning and Development Toys Market Size by Country: 2018 VS 2022 VS 2029
3.5.2 Europe Learning and Development Toys Sales by Country (2018-2029)
3.5.3 Europe Learning and Development Toys Revenue by Country (2018-2029)
3.5.4 Germany
3.5.5 France
3.5.6 U.K.
3.5.7 Italy
3.5.8 Russia
3.6 Asia Pacific Learning and Development Toys Market Facts & Figures by Country
3.6.1 Asia Pacific Learning and Development Toys Market Size by Country: 2018 VS 2022 VS 2029
3.6.2 Asia Pacific Learning and Development Toys Sales by Country (2018-2029)
3.6.3 Asia Pacific Learning and Development Toys Revenue by Country (2018-2029)
3.6.4 China
3.6.5 Japan
3.6.6 South Korea
3.6.7 India
3.6.8 Australia
3.6.9 China Taiwan
3.6.10 Southeast Asia
3.7 Latin America Learning and Development Toys Market Facts & Figures by Country
3.7.1 Latin America Learning and Development Toys Market Size by Country: 2018 VS 2022 VS 2029
3.7.2 Latin America Learning and Development Toys Sales by Country (2018-2029)
3.7.3 Latin America Learning and Development Toys Revenue by Country (2018-2029)
3.7.4 Mexico
3.7.5 Brazil
3.7.6 Argentina
3.8 Middle East and Africa Learning and Development Toys Market Facts & Figures by Country
3.8.1 Middle East and Africa Learning and Development Toys Market Size by Country: 2018 VS 2022 VS 2029
3.8.2 Middle East and Africa Learning and Development Toys Sales by Country (2018-2029)
3.8.3 Middle East and Africa Learning and Development Toys Revenue by Country (2018-2029)
3.8.4 Turkey
3.8.5 Saudi Arabia
3.8.6 UAE
4 Segment by Type
4.1 Global Learning and Development Toys Sales by Type (2018-2029)
4.1.1 Global Learning and Development Toys Sales by Type (2018-2023)
4.1.2 Global Learning and Development Toys Sales by Type (2024-2029)
4.1.3 Global Learning and Development Toys Sales Market Share by Type (2018-2029)
4.2 Global Learning and Development Toys Revenue by Type (2018-2029)
4.2.1 Global Learning and Development Toys Revenue by Type (2018-2023)
4.2.2 Global Learning and Development Toys Revenue by Type (2024-2029)
4.2.3 Global Learning and Development Toys Revenue Market Share by Type (2018-2029)
4.3 Global Learning and Development Toys Price by Type (2018-2029)
5 Segment by Application
5.1 Global Learning and Development Toys Sales by Application (2018-2029)
5.1.1 Global Learning and Development Toys Sales by Application (2018-2023)
5.1.2 Global Learning and Development Toys Sales by Application (2024-2029)
5.1.3 Global Learning and Development Toys Sales Market Share by Application (2018-2029)
5.2 Global Learning and Development Toys Revenue by Application (2018-2029)
5.2.1 Global Learning and Development Toys Revenue by Application (2018-2023)
5.2.2 Global Learning and Development Toys Revenue by Application (2024-2029)
5.2.3 Global Learning and Development Toys Revenue Market Share by Application (2018-2029)
5.3 Global Learning and Development Toys Price by Application (2018-2029)
6 Key Companies Profiled
6.1 Lego Group
6.1.1 Lego Group Corporation Information
6.1.2 Lego Group Description and Business Overview
6.1.3 Lego Group Learning and Development Toys Sales, Revenue and Gross Margin (2018-2023)
6.1.4 Lego Group Learning and Development Toys Product Portfolio
6.1.5 Lego Group Recent Developments/Updates
6.2 Mattel
6.2.1 Mattel Corporation Information
6.2.2 Mattel Description and Business Overview
6.2.3 Mattel Learning and Development Toys Sales, Revenue and Gross Margin (2018-2023)
6.2.4 Mattel Learning and Development Toys Product Portfolio
6.2.5 Mattel Recent Developments/Updates
6.3 Hasbro
6.3.1 Hasbro Corporation Information
6.3.2 Hasbro Description and Business Overview
6.3.3 Hasbro Learning and Development Toys Sales, Revenue and Gross Margin (2018-2023)
6.3.4 Hasbro Learning and Development Toys Product Portfolio
6.3.5 Hasbro Recent Developments/Updates
6.4 VTech
6.4.1 VTech Corporation Information
6.4.2 VTech Description and Business Overview
6.4.3 VTech Learning and Development Toys Sales, Revenue and Gross Margin (2018-2023)
6.4.4 VTech Learning and Development Toys Product Portfolio
6.4.5 VTech Recent Developments/Updates
6.5 Spin Master
6.5.1 Spin Master Corporation Information
6.5.2 Spin Master Description and Business Overview
6.5.3 Spin Master Learning and Development Toys Sales, Revenue and Gross Margin (2018-2023)
6.5.4 Spin Master Learning and Development Toys Product Portfolio
6.5.5 Spin Master Recent Developments/Updates
6.6 Banbao
6.6.1 Banbao Corporation Information
6.6.2 Banbao Description and Business Overview
6.6.3 Banbao Learning and Development Toys Sales, Revenue and Gross Margin (2018-2023)
6.6.4 Banbao Learning and Development Toys Product Portfolio
6.6.5 Banbao Recent Developments/Updates
6.7 Beijing Smart Toy
6.6.1 Beijing Smart Toy Corporation Information
6.6.2 Beijing Smart Toy Description and Business Overview
6.6.3 Beijing Smart Toy Learning and Development Toys Sales, Revenue and Gross Margin (2018-2023)
6.4.4 Beijing Smart Toy Learning and Development Toys Product Portfolio
6.7.5 Beijing Smart Toy Recent Developments/Updates
6.8 Brandstätter Group
6.8.1 Brandstätter Group Corporation Information
6.8.2 Brandstätter Group Description and Business Overview
6.8.3 Brandstätter Group Learning and Development Toys Sales, Revenue and Gross Margin (2018-2023)
6.8.4 Brandstätter Group Learning and Development Toys Product Portfolio
6.8.5 Brandstätter Group Recent Developments/Updates
6.9 Chicco
6.9.1 Chicco Corporation Information
6.9.2 Chicco Description and Business Overview
6.9.3 Chicco Learning and Development Toys Sales, Revenue and Gross Margin (2018-2023)
6.9.4 Chicco Learning and Development Toys Product Portfolio
6.9.5 Chicco Recent Developments/Updates
6.10 Clementoni
6.10.1 Clementoni Corporation Information
6.10.2 Clementoni Description and Business Overview
6.10.3 Clementoni Learning and Development Toys Sales, Revenue and Gross Margin (2018-2023)
6.10.4 Clementoni Learning and Development Toys Product Portfolio
6.10.5 Clementoni Recent Developments/Updates
6.11 Farlin
6.11.1 Farlin Corporation Information
6.11.2 Farlin Learning and Development Toys Description and Business Overview
6.11.3 Farlin Learning and Development Toys Sales, Revenue and Gross Margin (2018-2023)
6.11.4 Farlin Learning and Development Toys Product Portfolio
6.11.5 Farlin Recent Developments/Updates
6.12 Fisher-Price
6.12.1 Fisher-Price Corporation Information
6.12.2 Fisher-Price Learning and Development Toys Description and Business Overview
6.12.3 Fisher-Price Learning and Development Toys Sales, Revenue and Gross Margin (2018-2023)
6.12.4 Fisher-Price Learning and Development Toys Product Portfolio
6.12.5 Fisher-Price Recent Developments/Updates
6.13 Green Forest Handicrafts
6.13.1 Green Forest Handicrafts Corporation Information
6.13.2 Green Forest Handicrafts Learning and Development Toys Description and Business Overview
6.13.3 Green Forest Handicrafts Learning and Development Toys Sales, Revenue and Gross Margin (2018-2023)
6.13.4 Green Forest Handicrafts Learning and Development Toys Product Portfolio
6.13.5 Green Forest Handicrafts Recent Developments/Updates
6.14 Guangdong Alpha
6.14.1 Guangdong Alpha Corporation Information
6.14.2 Guangdong Alpha Learning and Development Toys Description and Business Overview
6.14.3 Guangdong Alpha Learning and Development Toys Sales, Revenue and Gross Margin (2018-2023)
6.14.4 Guangdong Alpha Learning and Development Toys Product Portfolio
6.14.5 Guangdong Alpha Recent Developments/Updates
6.15 HABA Group
6.15.1 HABA Group Corporation Information
6.15.2 HABA Group Learning and Development Toys Description and Business Overview
6.15.3 HABA Group Learning and Development Toys Sales, Revenue and Gross Margin (2018-2023)
6.15.4 HABA Group Learning and Development Toys Product Portfolio
6.15.5 HABA Group Recent Developments/Updates
6.16 Intex Toys & Plastic Electronic
6.16.1 Intex Toys & Plastic Electronic Corporation Information
6.16.2 Intex Toys & Plastic Electronic Learning and Development Toys Description and Business Overview
6.16.3 Intex Toys & Plastic Electronic Learning and Development Toys Sales, Revenue and Gross Margin (2018-2023)
6.16.4 Intex Toys & Plastic Electronic Learning and Development Toys Product Portfolio
6.16.5 Intex Toys & Plastic Electronic Recent Developments/Updates
6.17 JAKKS Pacific
6.17.1 JAKKS Pacific Corporation Information
6.17.2 JAKKS Pacific Learning and Development Toys Description and Business Overview
6.17.3 JAKKS Pacific Learning and Development Toys Sales, Revenue and Gross Margin (2018-2023)
6.17.4 JAKKS Pacific Learning and Development Toys Product Portfolio
6.17.5 JAKKS Pacific Recent Developments/Updates
6.18 Jazwares
6.18.1 Jazwares Corporation Information
6.18.2 Jazwares Learning and Development Toys Description and Business Overview
6.18.3 Jazwares Learning and Development Toys Sales, Revenue and Gross Margin (2018-2023)
6.18.4 Jazwares Learning and Development Toys Product Portfolio
6.18.5 Jazwares Recent Developments/Updates
6.19 JUMBO
6.19.1 JUMBO Corporation Information
6.19.2 JUMBO Learning and Development Toys Description and Business Overview
6.19.3 JUMBO Learning and Development Toys Sales, Revenue and Gross Margin (2018-2023)
6.19.4 JUMBO Learning and Development Toys Product Portfolio
6.19.5 JUMBO Recent Developments/Updates
6.20 Kids II
6.20.1 Kids II Corporation Information
6.20.2 Kids II Learning and Development Toys Description and Business Overview
6.20.3 Kids II Learning and Development Toys Sales, Revenue and Gross Margin (2018-2023)
6.20.4 Kids II Learning and Development Toys Product Portfolio
6.20.5 Kids II Recent Developments/Updates
6.21 LeapFrog Enterprises
6.21.1 LeapFrog Enterprises Corporation Information
6.21.2 LeapFrog Enterprises Learning and Development Toys Description and Business Overview
6.21.3 LeapFrog Enterprises Learning and Development Toys Sales, Revenue and Gross Margin (2018-2023)
6.21.4 LeapFrog Enterprises Learning and Development Toys Product Portfolio
6.21.5 LeapFrog Enterprises Recent Developments/Updates
6.22 Magformers
6.22.1 Magformers Corporation Information
6.22.2 Magformers Learning and Development Toys Description and Business Overview
6.22.3 Magformers Learning and Development Toys Sales, Revenue and Gross Margin (2018-2023)
6.22.4 Magformers Learning and Development Toys Product Portfolio
6.22.5 Magformers Recent Developments/Updates
6.23 Melissa & Doug
6.23.1 Melissa & Doug Corporation Information
6.23.2 Melissa & Doug Learning and Development Toys Description and Business Overview
6.23.3 Melissa & Doug Learning and Development Toys Sales, Revenue and Gross Margin (2018-2023)
6.23.4 Melissa & Doug Learning and Development Toys Product Portfolio
6.23.5 Melissa & Doug Recent Developments/Updates
6.24 Ravensburger
6.24.1 Ravensburger Corporation Information
6.24.2 Ravensburger Learning and Development Toys Description and Business Overview
6.24.3 Ravensburger Learning and Development Toys Sales, Revenue and Gross Margin (2018-2023)
6.24.4 Ravensburger Learning and Development Toys Product Portfolio
6.24.5 Ravensburger Recent Developments/Updates
6.25 Simba-Dickie Group
6.25.1 Simba-Dickie Group Corporation Information
6.25.2 Simba-Dickie Group Learning and Development Toys Description and Business Overview
6.25.3 Simba-Dickie Group Learning and Development Toys Sales, Revenue and Gross Margin (2018-2023)
6.25.4 Simba-Dickie Group Learning and Development Toys Product Portfolio
6.25.5 Simba-Dickie Group Recent Developments/Updates
6.26 TAKARA TOMY
6.26.1 TAKARA TOMY Corporation Information
6.26.2 TAKARA TOMY Learning and Development Toys Description and Business Overview
6.26.3 TAKARA TOMY Learning and Development Toys Sales, Revenue and Gross Margin (2018-2023)
6.26.4 TAKARA TOMY Learning and Development Toys Product Portfolio
6.26.5 TAKARA TOMY Recent Developments/Updates
6.27 ZURU Toys
6.27.1 ZURU Toys Corporation Information
6.27.2 ZURU Toys Learning and Development Toys Description and Business Overview
6.27.3 ZURU Toys Learning and Development Toys Sales, Revenue and Gross Margin (2018-2023)
6.27.4 ZURU Toys Learning and Development Toys Product Portfolio
6.27.5 ZURU Toys Recent Developments/Updates
7 Industry Chain and Sales Channels Analysis
7.1 Learning and Development Toys Industry Chain Analysis
7.2 Learning and Development Toys Key Raw Materials
7.2.1 Key Raw Materials
7.2.2 Raw Materials Key Suppliers
7.3 Learning and Development Toys Production Mode & Process
7.4 Learning and Development Toys Sales and Marketing
7.4.1 Learning and Development Toys Sales Channels
7.4.2 Learning and Development Toys Distributors
7.5 Learning and Development Toys Customers
8 Learning and Development Toys Market Dynamics
8.1 Learning and Development Toys Industry Trends
8.2 Learning and Development Toys Market Drivers
8.3 Learning and Development Toys Market Challenges
8.4 Learning and Development Toys Market Restraints
9 Research Finding and Conclusion
10 Methodology and Data Source
10.1 Methodology/Research Approach
10.1.1 Research Programs/Design
10.1.2 Market Size Estimation
10.1.3 Market Breakdown and Data Triangulation
10.2 Data Source
10.2.1 Secondary Sources
10.2.2 Primary Sources
10.3 Author List
10.4 Disclaimer
Lego Group
Mattel
Hasbro
VTech
Spin Master
Banbao
Beijing Smart Toy
Brandstätter Group
Chicco
Clementoni
Farlin
Fisher-Price
Green Forest Handicrafts
Guangdong Alpha
HABA Group
Intex Toys & Plastic Electronic
JAKKS Pacific
Jazwares
JUMBO
Kids II
LeapFrog Enterprises
Magformers
Melissa & Doug
Ravensburger
Simba-Dickie Group
TAKARA TOMY
ZURU Toys
*If Applicable.