The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. Social media analytics is the process of gathering data from social media sites, blogs and other stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer.
Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.
Social media analytics is considered the basic foundation for enabling an enterprises to:
• Execute focused engagements like one-to-one and one-to-many
• Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, etc.
• Maximize the customer experience
Social media is a good medium to understand real-time consumer choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the customer base on a more emotional level to help better target customer service and marketing.
Market Analysis and Insights: Global Social Media Analytics Market
The global Social Media Analytics market is projected to grow from US$ million in 2023 to US$ million by 2029, at a Compound Annual Growth Rate (CAGR) of % during the forecast period.
The largest application of North America Social Media Analytics market is Customer Behavioral Analysis, with a share more than 25%, followed by Customer Segmentation and Targeting and Competitor Benchmarking, both share are nearly 35%. Retail is the largest end user, with over than 40% market share.
Report Includes
This report presents an overview of global market for Social Media Analytics market size. Analyses of the global market trends, with historic market revenue data for 2018 - 2022, estimates for 2023, and projections of CAGR through 2029.
This report researches the key producers of Social Media Analytics, also provides the revenue of main regions and countries. Highlights of the upcoming market potential for Social Media Analytics, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the Social Media Analytics revenue, market share and industry ranking of main companies, data from 2018 to 2023. Identification of the major stakeholders in the global Social Media Analytics market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by type and by application, revenue, and growth rate, from 2018 to 2029. Evaluation and forecast the market size for Social Media Analytics revenue, projected growth trends, production technology, application and end-user industry.
Descriptive company profiles of the major global players, including IBM, Oracle, Salesforce, Adobe Systems, SAS Institute, Clarabridge, Netbase Solutions, Brandwatch and Talkwalker, etc.
By Company
IBM
Oracle
Salesforce
Adobe Systems
SAS Institute
Clarabridge
Netbase Solutions
Brandwatch
Talkwalker
GoodData
Crimson Hexagon
Simply Measured
Sysomos
Digimind
Unmetric
Cision US
Segment by Type
Customer Segmentation and Targeting
Multichannel Campaign Management
Competitor Benchmarking
Customer Behavioral Analysis
Marketing Measurement
Segment by Application
Banking, Financial Services and Insurance (BFSI)
Telecommunications and IT
Retail
Healthcare
Government
Media and Entertainment
Transportation and Logistics
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East, Africa, and Latin America
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Revenue of Social Media Analytics in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Social Media Analytics companies’ competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: North America by type, by application and by country, revenue for each segment.
Chapter 7: Europe by type, by application and by country, revenue for each segment.
Chapter 8: China by type and by application revenue for each segment.
Chapter 9: Asia (excluding China) by type, by application and by region, revenue for each segment.
Chapter 10: Middle East, Africa, and Latin America by type, by application and by country, revenue for each segment.
Chapter 11: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Social Media Analytics revenue, gross margin, and recent development, etc.
Chapter 12: Analyst's Viewpoints/Conclusions
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Social Media Analytics Market Size Growth Rate by Type, 2018 VS 2022 VS 2029
1.2.2 Customer Segmentation and Targeting
1.2.3 Multichannel Campaign Management
1.2.4 Competitor Benchmarking
1.2.5 Customer Behavioral Analysis
1.2.6 Marketing Measurement
1.3 Market by Application
1.3.1 Global Social Media Analytics Market Size Growth Rate by Application, 2018 VS 2022 VS 2029
1.3.2 Banking, Financial Services and Insurance (BFSI)
1.3.3 Telecommunications and IT
1.3.4 Retail
1.3.5 Healthcare
1.3.6 Government
1.3.7 Media and Entertainment
1.3.8 Transportation and Logistics
1.3.9 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Social Media Analytics Market Perspective (2018-2029)
2.2 Global Social Media Analytics Growth Trends by Region
2.2.1 Social Media Analytics Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 Social Media Analytics Historic Market Size by Region (2018-2023)
2.2.3 Social Media Analytics Forecasted Market Size by Region (2024-2029)
2.3 Social Media Analytics Market Dynamics
2.3.1 Social Media Analytics Industry Trends
2.3.2 Social Media Analytics Market Drivers
2.3.3 Social Media Analytics Market Challenges
2.3.4 Social Media Analytics Market Restraints
3 Competition Landscape by Key Players
3.1 Global Revenue Social Media Analytics by Players
3.1.1 Global Social Media Analytics Revenue by Players (2018-2023)
3.1.2 Global Social Media Analytics Revenue Market Share by Players (2018-2023)
3.2 Global Social Media Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players of Social Media Analytics, Ranking by Revenue, 2021 VS 2022 VS 2023
3.4 Global Social Media Analytics Market Concentration Ratio
3.4.1 Global Social Media Analytics Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Social Media Analytics Revenue in 2022
3.5 Global Key Players of Social Media Analytics Head office and Area Served
3.6 Global Key Players of Social Media Analytics, Product and Application
3.7 Global Key Players of Social Media Analytics, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Social Media Analytics Breakdown Data by Type
4.1 Global Social Media Analytics Historic Market Size by Type (2018-2023)
4.2 Global Social Media Analytics Forecasted Market Size by Type (2024-2029)
5 Social Media Analytics Breakdown Data by Application
5.1 Global Social Media Analytics Historic Market Size by Application (2018-2023)
5.2 Global Social Media Analytics Forecasted Market Size by Application (2024-2029)
6 North America
6.1 North America Social Media Analytics Market Size (2018-2029)
6.2 North America Social Media Analytics Market Size by Type
6.2.1 North America Social Media Analytics Market Size by Type (2018-2023)
6.2.2 North America Social Media Analytics Market Size by Type (2024-2029)
6.2.3 North America Social Media Analytics Market Share by Type (2018-2029)
6.3 North America Social Media Analytics Market Size by Application
6.3.1 North America Social Media Analytics Market Size by Application (2018-2023)
6.3.2 North America Social Media Analytics Market Size by Application (2024-2029)
6.3.3 North America Social Media Analytics Market Share by Application (2018-2029)
6.4 North America Social Media Analytics Market Size by Country
6.4.1 North America Social Media Analytics Market Size by Country: 2018 VS 2022 VS 2029
6.4.2 North America Social Media Analytics Market Size by Country (2018-2023)
6.4.3 North America Social Media Analytics Market Size by Country (2024-2029)
6.4.4 U.S.
6.4.5 Canada
7 Europe
7.1 Europe Social Media Analytics Market Size (2018-2029)
7.2 Europe Social Media Analytics Market Size by Type
7.2.1 Europe Social Media Analytics Market Size by Type (2018-2023)
7.2.2 Europe Social Media Analytics Market Size by Type (2024-2029)
7.2.3 Europe Social Media Analytics Market Share by Type (2018-2029)
7.3 Europe Social Media Analytics Market Size by Application
7.3.1 Europe Social Media Analytics Market Size by Application (2018-2023)
7.3.2 Europe Social Media Analytics Market Size by Application (2024-2029)
7.3.3 Europe Social Media Analytics Market Share by Application (2018-2029)
7.4 Europe Social Media Analytics Market Size by Country
7.4.1 Europe Social Media Analytics Market Size by Country: 2018 VS 2022 VS 2029
7.4.2 Europe Social Media Analytics Market Size by Country (2018-2023)
7.4.3 Europe Social Media Analytics Market Size by Country (2024-2029)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic Countries
8 China
8.1 China Social Media Analytics Market Size (2018-2029)
8.2 China Social Media Analytics Market Size by Type
8.2.1 China Social Media Analytics Market Size by Type (2018-2023)
8.2.2 China Social Media Analytics Market Size by Type (2024-2029)
8.2.3 China Social Media Analytics Market Share by Type (2018-2029)
8.3 China Social Media Analytics Market Size by Application
8.3.1 China Social Media Analytics Market Size by Application (2018-2023)
8.3.2 China Social Media Analytics Market Size by Application (2024-2029)
8.3.3 China Social Media Analytics Market Share by Application (2018-2029)
9 Asia (excluding China)
9.1 Asia Social Media Analytics Market Size (2018-2029)
9.2 Asia Social Media Analytics Market Size by Type
9.2.1 Asia Social Media Analytics Market Size by Type (2018-2023)
9.2.2 Asia Social Media Analytics Market Size by Type (2024-2029)
9.2.3 Asia Social Media Analytics Market Share by Type (2018-2029)
9.3 Asia Social Media Analytics Market Size by Application
9.3.1 Asia Social Media Analytics Market Size by Application (2018-2023)
9.3.2 Asia Social Media Analytics Market Size by Application (2024-2029)
9.3.3 Asia Social Media Analytics Market Share by Application (2018-2029)
9.4 Asia Social Media Analytics Market Size by Region
9.4.1 Asia Social Media Analytics Market Size by Region: 2018 VS 2022 VS 2029
9.4.2 Asia Social Media Analytics Market Size by Region (2018-2023)
9.4.3 Asia Social Media Analytics Market Size by Region (2024-2029)
9.4.4 Japan
9.4.5 South Korea
9.4.6 China Taiwan
9.4.7 Southeast Asia
9.4.8 India
9.4.9 Australia
10 Middle East, Africa, and Latin America
10.1 Middle East, Africa, and Latin America Social Media Analytics Market Size (2018-2029)
10.2 Middle East, Africa, and Latin America Social Media Analytics Market Size by Type
10.2.1 Middle East, Africa, and Latin America Social Media Analytics Market Size by Type (2018-2023)
10.2.2 Middle East, Africa, and Latin America Social Media Analytics Market Size by Type (2024-2029)
10.2.3 Middle East, Africa, and Latin America Social Media Analytics Market Share by Type (2018-2029)
10.3 Middle East, Africa, and Latin America Social Media Analytics Market Size by Application
10.3.1 Middle East, Africa, and Latin America Social Media Analytics Market Size by Application (2018-2023)
10.3.2 Middle East, Africa, and Latin America Social Media Analytics Market Size by Application (2024-2029)
10.3.3 Middle East, Africa, and Latin America Social Media Analytics Market Share by Application (2018-2029)
10.4 Middle East, Africa, and Latin America Social Media Analytics Market Size by Country
10.4.1 Middle East, Africa, and Latin America Social Media Analytics Market Size by Country: 2018 VS 2022 VS 2029
10.4.2 Middle East, Africa, and Latin America Social Media Analytics Market Size by Country (2018-2023)
10.4.3 Middle East, Africa, and Latin America Social Media Analytics Market Size by Country (2024-2029)
10.4.4 Brazil
10.4.5 Mexico
10.4.6 Turkey
10.4.7 Saudi Arabia
10.4.8 Israel
10.4.9 GCC Countries
11 Key Players Profiles
11.1 IBM
11.1.1 IBM Company Details
11.1.2 IBM Business Overview
11.1.3 IBM Social Media Analytics Introduction
11.1.4 IBM Revenue in Social Media Analytics Business (2018-2023)
11.1.5 IBM Recent Developments
11.2 Oracle
11.2.1 Oracle Company Details
11.2.2 Oracle Business Overview
11.2.3 Oracle Social Media Analytics Introduction
11.2.4 Oracle Revenue in Social Media Analytics Business (2018-2023)
11.2.5 Oracle Recent Developments
11.3 Salesforce
11.3.1 Salesforce Company Details
11.3.2 Salesforce Business Overview
11.3.3 Salesforce Social Media Analytics Introduction
11.3.4 Salesforce Revenue in Social Media Analytics Business (2018-2023)
11.3.5 Salesforce Recent Developments
11.4 Adobe Systems
11.4.1 Adobe Systems Company Details
11.4.2 Adobe Systems Business Overview
11.4.3 Adobe Systems Social Media Analytics Introduction
11.4.4 Adobe Systems Revenue in Social Media Analytics Business (2018-2023)
11.4.5 Adobe Systems Recent Developments
11.5 SAS Institute
11.5.1 SAS Institute Company Details
11.5.2 SAS Institute Business Overview
11.5.3 SAS Institute Social Media Analytics Introduction
11.5.4 SAS Institute Revenue in Social Media Analytics Business (2018-2023)
11.5.5 SAS Institute Recent Developments
11.6 Clarabridge
11.6.1 Clarabridge Company Details
11.6.2 Clarabridge Business Overview
11.6.3 Clarabridge Social Media Analytics Introduction
11.6.4 Clarabridge Revenue in Social Media Analytics Business (2018-2023)
11.6.5 Clarabridge Recent Developments
11.7 Netbase Solutions
11.7.1 Netbase Solutions Company Details
11.7.2 Netbase Solutions Business Overview
11.7.3 Netbase Solutions Social Media Analytics Introduction
11.7.4 Netbase Solutions Revenue in Social Media Analytics Business (2018-2023)
11.7.5 Netbase Solutions Recent Developments
11.8 Brandwatch
11.8.1 Brandwatch Company Details
11.8.2 Brandwatch Business Overview
11.8.3 Brandwatch Social Media Analytics Introduction
11.8.4 Brandwatch Revenue in Social Media Analytics Business (2018-2023)
11.8.5 Brandwatch Recent Developments
11.9 Talkwalker
11.9.1 Talkwalker Company Details
11.9.2 Talkwalker Business Overview
11.9.3 Talkwalker Social Media Analytics Introduction
11.9.4 Talkwalker Revenue in Social Media Analytics Business (2018-2023)
11.9.5 Talkwalker Recent Developments
11.10 GoodData
11.10.1 GoodData Company Details
11.10.2 GoodData Business Overview
11.10.3 GoodData Social Media Analytics Introduction
11.10.4 GoodData Revenue in Social Media Analytics Business (2018-2023)
11.10.5 GoodData Recent Developments
11.11 Crimson Hexagon
11.11.1 Crimson Hexagon Company Details
11.11.2 Crimson Hexagon Business Overview
11.11.3 Crimson Hexagon Social Media Analytics Introduction
11.11.4 Crimson Hexagon Revenue in Social Media Analytics Business (2018-2023)
11.11.5 Crimson Hexagon Recent Developments
11.12 Simply Measured
11.12.1 Simply Measured Company Details
11.12.2 Simply Measured Business Overview
11.12.3 Simply Measured Social Media Analytics Introduction
11.12.4 Simply Measured Revenue in Social Media Analytics Business (2018-2023)
11.12.5 Simply Measured Recent Developments
11.13 Sysomos
11.13.1 Sysomos Company Details
11.13.2 Sysomos Business Overview
11.13.3 Sysomos Social Media Analytics Introduction
11.13.4 Sysomos Revenue in Social Media Analytics Business (2018-2023)
11.13.5 Sysomos Recent Developments
11.14 Digimind
11.14.1 Digimind Company Details
11.14.2 Digimind Business Overview
11.14.3 Digimind Social Media Analytics Introduction
11.14.4 Digimind Revenue in Social Media Analytics Business (2018-2023)
11.14.5 Digimind Recent Developments
11.15 Unmetric
11.15.1 Unmetric Company Details
11.15.2 Unmetric Business Overview
11.15.3 Unmetric Social Media Analytics Introduction
11.15.4 Unmetric Revenue in Social Media Analytics Business (2018-2023)
11.15.5 Unmetric Recent Developments
11.16 Cision US
11.16.1 Cision US Company Details
11.16.2 Cision US Business Overview
11.16.3 Cision US Social Media Analytics Introduction
11.16.4 Cision US Revenue in Social Media Analytics Business (2018-2023)
11.16.5 Cision US Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
IBM
Oracle
Salesforce
Adobe Systems
SAS Institute
Clarabridge
Netbase Solutions
Brandwatch
Talkwalker
GoodData
Crimson Hexagon
Simply Measured
Sysomos
Digimind
Unmetric
Cision US
*If Applicable.