Tracking technologies are used to collect and analyze information about how users interact with websites or mobile apps
The global Web Tracking Technologies market was valued at US$ 1085 million in 2023 and is anticipated to reach US$ 1874.7 million by 2030, witnessing a CAGR of 8.9% during the forecast period 2024-2030.
North American market for Web Tracking Technologies is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Web Tracking Technologies is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Web Tracking Technologies in Marketing is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Web Tracking Technologies include Google, Jetpack, Adobe, Uptime Robot, ManageWP, AppDynamics, New Relic, SmartBear and Dynatrace, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Web Tracking Technologies, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Web Tracking Technologies.
Report Scope
The Web Tracking Technologies market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Web Tracking Technologies market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Web Tracking Technologies companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Google
Jetpack
Adobe
Uptime Robot
ManageWP
AppDynamics
New Relic
SmartBear
Dynatrace
LogicMonitor
SolarWinds
Pingdom
OneTrust
Segment by Type
Free to Use
Pay to Use
Segment by Application
Marketing
National Defense
Web Development
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Web Tracking Technologies companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Web Tracking Technologies Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Free to Use
1.2.3 Pay to Use
1.3 Market by Application
1.3.1 Global Web Tracking Technologies Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Marketing
1.3.3 National Defense
1.3.4 Web Development
1.3.5 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Web Tracking Technologies Market Perspective (2019-2030)
2.2 Web Tracking Technologies Growth Trends by Region
2.2.1 Global Web Tracking Technologies Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Web Tracking Technologies Historic Market Size by Region (2019-2024)
2.2.3 Web Tracking Technologies Forecasted Market Size by Region (2025-2030)
2.3 Web Tracking Technologies Market Dynamics
2.3.1 Web Tracking Technologies Industry Trends
2.3.2 Web Tracking Technologies Market Drivers
2.3.3 Web Tracking Technologies Market Challenges
2.3.4 Web Tracking Technologies Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Web Tracking Technologies Players by Revenue
3.1.1 Global Top Web Tracking Technologies Players by Revenue (2019-2024)
3.1.2 Global Web Tracking Technologies Revenue Market Share by Players (2019-2024)
3.2 Global Web Tracking Technologies Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Web Tracking Technologies Revenue
3.4 Global Web Tracking Technologies Market Concentration Ratio
3.4.1 Global Web Tracking Technologies Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Web Tracking Technologies Revenue in 2023
3.5 Web Tracking Technologies Key Players Head office and Area Served
3.6 Key Players Web Tracking Technologies Product Solution and Service
3.7 Date of Enter into Web Tracking Technologies Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Web Tracking Technologies Breakdown Data by Type
4.1 Global Web Tracking Technologies Historic Market Size by Type (2019-2024)
4.2 Global Web Tracking Technologies Forecasted Market Size by Type (2025-2030)
5 Web Tracking Technologies Breakdown Data by Application
5.1 Global Web Tracking Technologies Historic Market Size by Application (2019-2024)
5.2 Global Web Tracking Technologies Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Web Tracking Technologies Market Size (2019-2030)
6.2 North America Web Tracking Technologies Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Web Tracking Technologies Market Size by Country (2019-2024)
6.4 North America Web Tracking Technologies Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Web Tracking Technologies Market Size (2019-2030)
7.2 Europe Web Tracking Technologies Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Web Tracking Technologies Market Size by Country (2019-2024)
7.4 Europe Web Tracking Technologies Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Web Tracking Technologies Market Size (2019-2030)
8.2 Asia-Pacific Web Tracking Technologies Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Web Tracking Technologies Market Size by Region (2019-2024)
8.4 Asia-Pacific Web Tracking Technologies Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Web Tracking Technologies Market Size (2019-2030)
9.2 Latin America Web Tracking Technologies Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Web Tracking Technologies Market Size by Country (2019-2024)
9.4 Latin America Web Tracking Technologies Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Web Tracking Technologies Market Size (2019-2030)
10.2 Middle East & Africa Web Tracking Technologies Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Web Tracking Technologies Market Size by Country (2019-2024)
10.4 Middle East & Africa Web Tracking Technologies Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Google
11.1.1 Google Company Detail
11.1.2 Google Business Overview
11.1.3 Google Web Tracking Technologies Introduction
11.1.4 Google Revenue in Web Tracking Technologies Business (2019-2024)
11.1.5 Google Recent Development
11.2 Jetpack
11.2.1 Jetpack Company Detail
11.2.2 Jetpack Business Overview
11.2.3 Jetpack Web Tracking Technologies Introduction
11.2.4 Jetpack Revenue in Web Tracking Technologies Business (2019-2024)
11.2.5 Jetpack Recent Development
11.3 Adobe
11.3.1 Adobe Company Detail
11.3.2 Adobe Business Overview
11.3.3 Adobe Web Tracking Technologies Introduction
11.3.4 Adobe Revenue in Web Tracking Technologies Business (2019-2024)
11.3.5 Adobe Recent Development
11.4 Uptime Robot
11.4.1 Uptime Robot Company Detail
11.4.2 Uptime Robot Business Overview
11.4.3 Uptime Robot Web Tracking Technologies Introduction
11.4.4 Uptime Robot Revenue in Web Tracking Technologies Business (2019-2024)
11.4.5 Uptime Robot Recent Development
11.5 ManageWP
11.5.1 ManageWP Company Detail
11.5.2 ManageWP Business Overview
11.5.3 ManageWP Web Tracking Technologies Introduction
11.5.4 ManageWP Revenue in Web Tracking Technologies Business (2019-2024)
11.5.5 ManageWP Recent Development
11.6 AppDynamics
11.6.1 AppDynamics Company Detail
11.6.2 AppDynamics Business Overview
11.6.3 AppDynamics Web Tracking Technologies Introduction
11.6.4 AppDynamics Revenue in Web Tracking Technologies Business (2019-2024)
11.6.5 AppDynamics Recent Development
11.7 New Relic
11.7.1 New Relic Company Detail
11.7.2 New Relic Business Overview
11.7.3 New Relic Web Tracking Technologies Introduction
11.7.4 New Relic Revenue in Web Tracking Technologies Business (2019-2024)
11.7.5 New Relic Recent Development
11.8 SmartBear
11.8.1 SmartBear Company Detail
11.8.2 SmartBear Business Overview
11.8.3 SmartBear Web Tracking Technologies Introduction
11.8.4 SmartBear Revenue in Web Tracking Technologies Business (2019-2024)
11.8.5 SmartBear Recent Development
11.9 Dynatrace
11.9.1 Dynatrace Company Detail
11.9.2 Dynatrace Business Overview
11.9.3 Dynatrace Web Tracking Technologies Introduction
11.9.4 Dynatrace Revenue in Web Tracking Technologies Business (2019-2024)
11.9.5 Dynatrace Recent Development
11.10 LogicMonitor
11.10.1 LogicMonitor Company Detail
11.10.2 LogicMonitor Business Overview
11.10.3 LogicMonitor Web Tracking Technologies Introduction
11.10.4 LogicMonitor Revenue in Web Tracking Technologies Business (2019-2024)
11.10.5 LogicMonitor Recent Development
11.11 SolarWinds
11.11.1 SolarWinds Company Detail
11.11.2 SolarWinds Business Overview
11.11.3 SolarWinds Web Tracking Technologies Introduction
11.11.4 SolarWinds Revenue in Web Tracking Technologies Business (2019-2024)
11.11.5 SolarWinds Recent Development
11.12 Pingdom
11.12.1 Pingdom Company Detail
11.12.2 Pingdom Business Overview
11.12.3 Pingdom Web Tracking Technologies Introduction
11.12.4 Pingdom Revenue in Web Tracking Technologies Business (2019-2024)
11.12.5 Pingdom Recent Development
11.13 OneTrust
11.13.1 OneTrust Company Detail
11.13.2 OneTrust Business Overview
11.13.3 OneTrust Web Tracking Technologies Introduction
11.13.4 OneTrust Revenue in Web Tracking Technologies Business (2019-2024)
11.13.5 OneTrust Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Google
Jetpack
Adobe
Uptime Robot
ManageWP
AppDynamics
New Relic
SmartBear
Dynatrace
LogicMonitor
SolarWinds
Pingdom
OneTrust
*If Applicable.