Deodorant Market Research Reports, Analysis & Trends
Deodorants is a matured market in developed regions such as the US and Europe. In these markets, delivery of innovative products and an improved product mix play a vital role for manufacturers to increase their revenues. Producers are more or less compelled to offer innovative products that deliver quick, effective protection against odor and wetness. Deodorant producers have sought to generate sales growth by relying on product introductions on a continuous basis as well as product line extensions. Technologically advanced formulations and applications empower manufacturers to provide more innovative products that in turn attract deodorant customers. Overall, the personal care category is witnessing a strong growth trend as a result of the increasing focus of men towards grooming, hygiene and appearance. Male oriented products are growing briskly, surpassing the hitherto women dominated cosmetics and personal care market. With regard to fragrances, men choose deodorants over the luxurious perfumes preferred by females. This has provided a definite impetus to the overall sales of deodorants.