E-Book Market Research Reports, Analysis & Trends
E-books industry is becoming largely a double digit market share in North American and European nations as several million digital copies, regular bestseller, broadening accessibility are opening up. There are more opportunities and various tools of production and distribution of e-books that the contemporary and traditional paper books industry lacked. The technology has been the biggest provider in terms of gaining larger audience and internet has helped to connect and advertise and promote for larger market share. The e-books industry's convenience and dynamic growth with an impressive growth trajectory has digital medium to be one of the driving forces in publishing industries.
The changing market of e-book has seen a faster growth than any other industry as the revenue and growth graph is the evidence of its remarkable execution. The rapid disruption of paper book sales by the digital content, combined with technological innovations, the e-books industry is was valued at over US $2 billion in 2012. E-books market is thriving with successful initiation in digital space and will continue to do so in the coming years, as the popularity of e-books provides benefits for small business owners, entrepreneurs and writers by offering a source of revenue that is highly reliable, an increasing viable business model and new opportunities for new entrants.
With prices stabilizing and technology standardizing, the publishing process for e-books has brought about a fruitful change for consumers, readers and distributors. According to GigaOm, the prospective growth for e-books market is valued at $5 billion by 2016. Although, e-books market has developed to be one of the most popular platform in recent years, the changing consumers' habits have created a more complex and challenging market for creating engaging content, but e-books sales have relatively stabilized force in publishing industry across the developing and developed nations.
E-Book Industry Current Trends
The success of e-books can be attributed to technological advancements and some brilliant entrepreneurs that brought impeccable electronic devices that were largely accepted and revolutionized globally. Technology is becoming faster and widespread and convenient to use. Almost all formats of digital content present in 2013 will continue to grow as more people will choose digital medium over traditional formats; from e-books for entertainment to educational purposes, there will be a huge demand from all demographics in the coming years. The multifunction devices such as smartphones and tablets have become consumers' preferred e-reading devices.
There is a consistent upward swing in preferences for e-books over paper book due to the variety of options being available at convenience, and a significant distinguishing factor for all genres, subjects and topics. Apart from offering unique and attractive e-reading solutions, companies, publishers, device manufactures alike are penetrating regional audiences with specialized offers from pricing to selective discounts to gather more readership and loyal consumers. Over 85% of e-books published are in English language and the variety of e-books range from educational material, professional STM to literature as well. 2013 is going to start the revolutionized migration of majority of readership from traditional paper back to digital medium, and the market share for e-books is projected to increase many folds in the near future. Among various demographics, Europe is expected to hold the largest share of e-books publishing, especially when UK being the biggest publisher, as the projected value to be over $19 billion by 2017.
Major Industry Players
Major e-books publishers and platforms manufacturers include Amazon, Google, Apple, Kobo, Harpercollins, O'reily, Sony and Lynda.com.
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