Marketing & Advertising

Marketing and Advertising Market Research Reports

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2020 Foresight: Retail Banking and Social Media – Do the Ends Justify the Expense?

2020 Foresight: Retail Banking and Social Media – Do the Ends Justify the Expense?

Date Published: Jan 22 2014
$3,800.00
Digital Video Advertising 2011-2014

Digital Video Advertising 2011-2014

Date Published: Sep 29 2011

Digital video advertising is projected to rise by 41% in 2011 to $5.6 billion. The report, Digital Video Advertising: 2011 - 2014 consolidates multiple video inventory formats across platforms including in-page video executions, pre/post/mid roll, mobile video advertising, paid viral placements, overlays and podcasting.

$2,995.00
Video Value Chain

Video Value Chain 2012 - 2014

Date Published: Jan 10 2012

The online and mobile video value chain (comprising CDN, integrated video platforms, full service advertising networks, ad serving platforms, auctions and exchanges) produced a combined $4.3 billion in top line revenue in 2011, an increase of 45% over 2010.

Double-digit revenue growth of 30% annually projected across all value chain sectors yields a $10 billion marketby 2014.

$2,995.00
Social Media Marketing Strategies and Emerging Opportunities in BRIC Countries

Social Media Marketing Strategies and Emerging Opportunities in BRIC Countries

Date Published: Jan 20 2012

Across the four BRIC countries (Brazil, India, Russia and China), social media penetration has reached a reasonable level for encouraging strong marketing initiatives. Given the global reach and interactive capabilities of social media, companies across key industries have started developing a social media marketing strategy with increased marketing budget allocations. The key influencers include direct access to a large user base of potential consumers, and insights into key changing trends and the thought processes behind buying decisions.

$2,950.00
Social Media Marketing Strategies Adopted by the Financial Services Industry in Emerging Economies

Social Media Marketing Strategies Adopted by the Financial Services Industry in Emerging Economies

Date Published: Sep 17 2012

Social media represents a valuable opportunity for banks and financial service companies in Brazil. As internet access increases, a growing number of Brazilians are becoming social networking users and banks are developing their processes accordingly to be able to respond to web-oriented consumers. With more than 300 million users active on social networks, blogs, microblogs, and other online communities, China's social media user base is driving banks and financial institutions to maintain an active presence on social networks.

$2,950.00
Online and Mobile Video Advertising Networks, Serving Platforms and Exchanges

Online and Mobile Video Advertising Networks, Serving Platforms and Exchanges : Comparative Business Model, Inventory, Media Spend and Revenue Analytics

Date Published: Jul 26 2011

The report, Online and Mobile Video Advertising Networks, Serving Platforms and Exchanges: Comparative Business Model, Inventory, Media Spend and Revenue Analytics offers a comprehensive, data-driven assessment of each sector, and the competitive cross currents interconnecting them.

$2,895.00
The Mobile & Tablet Advertising Market: 2013-2020

The Mobile & Tablet Advertising Market: 2013-2020

Date Published: Jul 13 2013
Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide.
 
$2,500.00
Pro Online Video 1999 - 2014: Consumption and Category Share Analytics

Pro Online Video 1999 - 2014: Consumption and Category Share Analytics

Date Published: Feb 17 2011

Professional video produced, published and hosted by online-only and cross-platform media brands rose by 47.1% in 2010 to 72.3billion views, the highest annual growth rate seen since 2007.

The report, Pro Online Video 1999 - 2014: Consumption and CategoryShare Analytics presents a rigorous analyticalnarrative of online video, complete with detailed graphics revealinghistorical video viewing patterns through 2010, the elemental building blocks supportingmarket growth forecaststhrough 2014.

$2,495.00
Integrated Video Optimization Solutions 2007-2014

Integrated Video Optimization Solutions 2007-2014

Date Published: Jun 7 2011

The report, Integrated Video Optimization Solutions 2007 - 2014, analyzes multiple categories of media optimization services, encompassing end-to-end providers Brightcove, Ooyala, KIT Digital, Kaltura, Limelight Video Platform, thePlatform, MobiTV, Move Networks and others. The indexing, metadata, tracking and media measurement segment comprise specialists such as Auditude, Digitalsmiths, BayTSP and RAMP.The media processing, encoding and transcoding section provides detailed analysis of Sorensen Media, Encoding.com, Origin Digital and Anvato.

$2,495.00
Pre-Roll Video Advertising 2011–2014

Pre-Roll Video Advertising 2011–2014 : Inventory and Gross Media Spend

Date Published: Sep 13 2011

Pre-roll video advertising bought against increasing volumes of premium, syndicated, aggregator, 2nd and 3rd tier, UGC and social media inventory online is powering a thriving market forecast at $1.56 billion in 2011 gross billings, a 48% improvement over 2010, according to a media spend report by AccuStream Research.

$2,495.00
CDN Business Transformation and Market Analytics 2012-2014

CDN Business Transformation and Market Analytics 2012-2014

Date Published: Dec 13 2011

U.S.-based CDNs (Content Delivery Networks) are tenaciously adapting their technologies, services, account and business strategiesto addressnew markets of opportunity,concurrently improving top line revenue by 17.7% in 2011 to $1.86 billion, an estimated 65% of the global total.

$2,495.00
Google in Mobile Marketing

Google in Mobile Marketing

Date Published: Jul 8 2013
Google’s mobile advertising business continues to fuel impressive growth for the online search engine pioneer. Google has much at stake in the worldwide shift from desktop advertising to mobile advertising. The company has taken various measures to brace for the shift. It acquired mobile-related corporate vehicles, notably Android (2005), YouTube (2006), DoubleClick (2007), AdMob (2009) and Motorola Mobility (2012), and launched mobile marketing tools like the Google Playbook (2013).
 
$1,995.00
Mobile Bar Code Marketing: Challenges, Opportunities, Global Outlook 2012-2017

Mobile Bar Code Marketing: Challenges, Opportunities, Global Outlook 2012-2017

Date Published: Jul 2 2012

Mobile Barcodes are now appearing in various media including magazines, catalogs, website, outdoor signage and billboards, packaged goods, conference presentations, name tags, clothing, and more.  With the increasing adoption of smartphones, and rapid advancements in their capabilities, Mobile Barcodes are becoming a powerful advertising vehicle. Unfortunately, far too few marketers recognize its true potential.

$1,995.00
Mobile Marketing & Advertising 2013: Challenges and Opportunities

Mobile Marketing & Advertising 2013: Challenges and Opportunities

Date Published: Nov 12 2012
No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering.  As is the case with many VAS applications, there is an interdependency between the mobile operator and various third parties including media companies, advertisers, portals, content providers, brands, and various other intermediaries. 
 
$1,995.00
Digital Advertising: Market Opportunities and Forecast 2013-2018

Digital Advertising: Market Opportunities and Forecast 2013-2018

Date Published: Dec 30 2013

Digital advertising methods have made a substantial impact on traditional media and advertising in recent years. Advancement of technologies and consumer preferences, such as handheld device usage, social media, and online news, is driving marketers to choose digital media platforms. This is causing a huge dislocation for traditional media, which is particularly hard hitting to print and TV based advertising. Digital is cost effective and facilitates quick responsive, a combination that equates to diminishing market share for traditional advertising.

$1,995.00
Global Executives Survey: The impact and influence of social media and online retail on the CPG industry

Global Executives Survey: The impact and influence of social media and online retail on the CPG industry

Date Published: Apr 25 2014
Global Executives Survey: The impact and influence of social media and online retail on the CPG industry is a new report by Canadean that globally analyzes industry opinions on the role of social media and e-commerce in retail, and their impact upon investment decisions and growth prospects within the CPG industry.
 

Key Findings

$1,950.00
China Advertising Industry Report, 2012-2015

China Advertising Industry Report, 2012-2015

Date Published: Dec 7 2012

As of 2011, there were 296,000 advertising business firms in China, a 21.8% year-on-year rise, with the advertising workforce of 1.673 million and advertising revenue of RMB312.56 billion, up 13.03% and 33.54% respectively from the same period of last year.

$1,899.00
Australia - Broadband, Digital Media and Digital Economy Statistics (tables only)

Australia - Broadband, Digital Media and Digital Economy Statistics (tables only)

Date Published: Apr 14 2014
This tables-only report provides over 163 statistical tables and 37 charts for internet, broadband and all aspects of the digital economy in Australia. Full details, commentaries and analyses are given elsewhere in the annual reports listed at the end of the Contents section.
 

Statistical overview of the Australian Broadband and Digital Industry

$1,750.00
Mobile Engagement and Promotional Services Market in India 2013

Mobile Engagement and Promotional Services Market in India 2013

Date Published: Feb 19 2013
The report begins with ‘Introduction’ section covering overview of Mobile engagement (m-Engagement) and mobile marketing activities which provides basic idea of the technology, its progression over years, and elements of mobile marketing.
 
$1,600.00
ADVERTISING AGENTS (Global) - Industry Report

ADVERTISING AGENTS (Global) - Industry Report

Date Published: Feb 1 2014

Plimsoll’s ADVERTISING AGENTS (Global) analysis is the most definitive and accurate study of the ADVERTISING AGENTS (Global) sector in 2014.

The report is split into two sections and uses both a written and graphical analysis – analysing the 500 largest ADVERTISING AGENTS (Global) companies.

The ADVERTISING AGENTS (Global) report contains the most-up-to-date financial data and Plimsoll applies these figures to create their unique and authoritative analysis.

Indeed, the first section thoroughly scrutinises the market and this section includes the following:

$1,500.00

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