Marketing & Advertising

Marketing and Advertising Market Research Reports

Marketing & Advertising Market Research Reports, Analysis & Trends

 

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Opportunity in the Indian Advertising Market - 2014

Opportunity in the Indian Advertising Market - 2014

Date Published: Oct 13 2014

This report provides an insight into the Opportunity in the Indian Advertising current market scenario, structure and practices.

In depth market scenario includes;
- Current market size estimates
- Market size by players – Top Companies
- Market size by product categories - Online Advertising, Offline Advertising
- Market size by product sub-categories – Cinema, Radio, Press, Internet, Outdoor, TV
- Market size by regions – North, South, East, West

$5,000.00
Turkey: printed advertising materials market. January 2014

Turkey: printed advertising materials market. January 2014

Date Published: Jan 15 2014

This report presents a comprehensive overview of the printed advertising materials market in Turkey and its state as of January 2014. It provides detailed analysis of the industry, its dynamics and structure.

$4,250.00
Turkey: printed advertising materials market. April 2014

Turkey: printed advertising materials market. April 2014

Date Published: Jan 15 2014

This report presents a comprehensive overview of the printed advertising materials market in Turkey and its state as of April 2014. It provides detailed analysis of the industry, its dynamics and structure.

$4,250.00
Turkey: printed advertising materials market. July 2014

Turkey: printed advertising materials market. July 2014

Date Published: Jul 15 2014

This report presents a comprehensive overview of the printed advertising materials market in Turkey and its state as of July 2014. It provides detailed analysis of the industry, its dynamics and structure.

$4,250.00
Greece: market of printed trade advertising materials. July 2014

Greece: market of printed trade advertising materials. July 2014

Date Published: Jul 15 2014

This report presents a comprehensive overview of the printed trade advertising materials market in Greece and its state as of July 2014. It provides detailed analysis of the industry, its dynamics and structure.

$4,250.00
2020 Foresight: Retail Banking and Social Media – Do the Ends Justify the Expense?

2020 Foresight: Retail Banking and Social Media – Do the Ends Justify the Expense?

Date Published: Jan 22 2014
$3,800.00
Video Value Chain

Video Value Chain 2012 - 2014

Date Published: Jan 10 2012

The online and mobile video value chain (comprising CDN, integrated video platforms, full service advertising networks, ad serving platforms, auctions and exchanges) produced a combined $4.3 billion in top line revenue in 2011, an increase of 45% over 2010.

Double-digit revenue growth of 30% annually projected across all value chain sectors yields a $10 billion marketby 2014.

$2,995.00
Digital Video Advertising 2011-2014

Digital Video Advertising 2011-2014

Date Published: Sep 29 2011

Digital video advertising is projected to rise by 41% in 2011 to $5.6 billion. The report, Digital Video Advertising: 2011 - 2014 consolidates multiple video inventory formats across platforms including in-page video executions, pre/post/mid roll, mobile video advertising, paid viral placements, overlays and podcasting.

$2,995.00
Social Media Marketing Strategies and Emerging Opportunities in BRIC Countries

Social Media Marketing Strategies and Emerging Opportunities in BRIC Countries

Date Published: Jan 20 2012

Across the four BRIC countries (Brazil, India, Russia and China), social media penetration has reached a reasonable level for encouraging strong marketing initiatives. Given the global reach and interactive capabilities of social media, companies across key industries have started developing a social media marketing strategy with increased marketing budget allocations. The key influencers include direct access to a large user base of potential consumers, and insights into key changing trends and the thought processes behind buying decisions.

$2,950.00
Social Media Marketing Strategies Adopted by the Financial Services Industry in Emerging Economies

Social Media Marketing Strategies Adopted by the Financial Services Industry in Emerging Economies

Date Published: Sep 17 2012

Social media represents a valuable opportunity for banks and financial service companies in Brazil. As internet access increases, a growing number of Brazilians are becoming social networking users and banks are developing their processes accordingly to be able to respond to web-oriented consumers. With more than 300 million users active on social networks, blogs, microblogs, and other online communities, China's social media user base is driving banks and financial institutions to maintain an active presence on social networks.

$2,950.00
Online and Mobile Video Advertising Networks, Serving Platforms and Exchanges

Online and Mobile Video Advertising Networks, Serving Platforms and Exchanges : Comparative Business Model, Inventory, Media Spend and Revenue Analytics

Date Published: Jul 26 2011

The report, Online and Mobile Video Advertising Networks, Serving Platforms and Exchanges: Comparative Business Model, Inventory, Media Spend and Revenue Analytics offers a comprehensive, data-driven assessment of each sector, and the competitive cross currents interconnecting them.

$2,895.00
2014 Market Research Report on Global Advertising Digital Printing Machine Industry

2014 Market Research Report on Global Advertising Digital Printing Machine Industry

Date Published: Jul 28 2014

2014 Market Research Report on Global Advertising Digital Printing Machine Industry was a professional and depth research report on Global Advertising Digital Printing Machine industry that you would know the world's major regional market conditions of Advertising Digital Printing Machine industry, the main region including North American, Europe and Asia etc, and the main country including United States ,Germany ,Japan and China etc.

$2,850.00
The Mobile & Tablet Advertising Market: 2013-2020

The Mobile & Tablet Advertising Market: 2013-2020

Date Published: Jul 13 2013
Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide.
 
$2,500.00
Global Digital Marketing Market - 2014

Global Digital Marketing Market - 2014

Date Published: Sep 20 2014

This report provides an insight into the Global Digital Marketing current market scenario, structure and practices.

In depth market scenario includes;
- Market estimate of Global Digital Marketing for FY14
- Digital Marketing Spend by Users
- Digital Marketing Budgets
- Worldwide Mobile Internet ad Spends
- Digital Marketing Trends
- Future Market projections for 5 years

Market data and analytics are derived from a combination of primary and secondary sources.

$2,500.00
Pro Online Video 1999 - 2014: Consumption and Category Share Analytics

Pro Online Video 1999 - 2014: Consumption and Category Share Analytics

Date Published: Feb 17 2011

Professional video produced, published and hosted by online-only and cross-platform media brands rose by 47.1% in 2010 to 72.3billion views, the highest annual growth rate seen since 2007.

The report, Pro Online Video 1999 - 2014: Consumption and CategoryShare Analytics presents a rigorous analyticalnarrative of online video, complete with detailed graphics revealinghistorical video viewing patterns through 2010, the elemental building blocks supportingmarket growth forecaststhrough 2014.

$2,495.00
Integrated Video Optimization Solutions 2007-2014

Integrated Video Optimization Solutions 2007-2014

Date Published: Jun 7 2011

The report, Integrated Video Optimization Solutions 2007 - 2014, analyzes multiple categories of media optimization services, encompassing end-to-end providers Brightcove, Ooyala, KIT Digital, Kaltura, Limelight Video Platform, thePlatform, MobiTV, Move Networks and others. The indexing, metadata, tracking and media measurement segment comprise specialists such as Auditude, Digitalsmiths, BayTSP and RAMP.The media processing, encoding and transcoding section provides detailed analysis of Sorensen Media, Encoding.com, Origin Digital and Anvato.

$2,495.00
Pre-Roll Video Advertising 2011–2014

Pre-Roll Video Advertising 2011–2014 : Inventory and Gross Media Spend

Date Published: Sep 13 2011

Pre-roll video advertising bought against increasing volumes of premium, syndicated, aggregator, 2nd and 3rd tier, UGC and social media inventory online is powering a thriving market forecast at $1.56 billion in 2011 gross billings, a 48% improvement over 2010, according to a media spend report by AccuStream Research.

$2,495.00
CDN Business Transformation and Market Analytics 2012-2014

CDN Business Transformation and Market Analytics 2012-2014

Date Published: Dec 13 2011

U.S.-based CDNs (Content Delivery Networks) are tenaciously adapting their technologies, services, account and business strategiesto addressnew markets of opportunity,concurrently improving top line revenue by 17.7% in 2011 to $1.86 billion, an estimated 65% of the global total.

$2,495.00
Mobile Marketing in India - 2014

Mobile Marketing in India - 2014

Date Published: Oct 13 2014

This report provides an insight into the Mobile Marketing current market scenario, structure and practices in India.

In depth market scenario includes;
- Market estimate of Mobile Marketing in India for FY14
- Geographical presence of key players in India
- Providing insights into Industry drivers and challenges and their impact on the future market
- Future Market projections for 5 years
- Opportunities in the Industry

Market data and analytics are derived from a combination of primary and secondary sources.

$2,000.00
Google in Mobile Marketing

Google in Mobile Marketing

Date Published: Jul 8 2013
Google’s mobile advertising business continues to fuel impressive growth for the online search engine pioneer. Google has much at stake in the worldwide shift from desktop advertising to mobile advertising. The company has taken various measures to brace for the shift. It acquired mobile-related corporate vehicles, notably Android (2005), YouTube (2006), DoubleClick (2007), AdMob (2009) and Motorola Mobility (2012), and launched mobile marketing tools like the Google Playbook (2013).
 
$1,995.00

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