AT&T Acquisition and Service Expansion Analysis 2013 and Beyond

AT&T Acquisition and Service Expansion Analysis 2013 and Beyond

$995.00

Publication ID
MIC1013009
Publication Date
October 14, 2013
Pages
48
Regions Covered
Publisher
As one of the largest and most progressive network operators in the world, AT&T arguably services as a model for other carriers in terms of service expansion strategy, which is achieves through a combination of organic growth as well as M&A.
 
AT&T’s strategy is focused on more than just horizontal expansion of core services such as voice, broadband, and messaging. The company is also focused on network and services integration, business-to-business (B2B) strategies (such as their recent Enterprise API program), and vertical expansion via acquisition, alliances, and investments. The company is not as focused on value-added services (VAS) for their own customers.
 
This research addresses many of the recent expansion AT&T initiatives, evaluating the underlying drivers for acquisitions, alliances and investment. The report also analyzes the potential impact for both AT&T and the industry as a whole. The report includes conclusions and recommendation such as creation of a content-based and application-based business models for network operators.
 
This report is must reading for any mobile network operator strategy, business development and/or corporate development team. It is also a critical report for all vendors within the carrier ecosystem to determine the key growth and development areas for leading carriers.
 

Target Audience:

  • OTT service providers
  • Global network operators
  • Telecom investment companies
  • Network infrastructure companies
  • Data as a Service (DaaS) companies
  • Content and application developers
  • API companies and other service enablers
  • Cloud-based service providers of all types
 

Report Benefits:

  • Learn about the impact of Leap Wireless acquisition on AT&T and the industry
  • Identify the investment project Velocity IP (VIP) issues, challenges, and opportunities
  • Learn how AT&T is expanding horizontally voice, Fiber to the Home (FTTH), and U-Verse strategy
  • Understand the strategic significance of AT&T’s Enterprise API program, what market it serves, and what it does not address
  • Understand the significance of various AT&T alliance initiatives including Department of Housing and Urban Development (HUD), US Postal Services (USPS), and Computer Sciences Corporation (CSC)

1.0 EXECUTIVE SUMMARY 4

1.1 KEY DRIVER OF AT&T ACQUISITION 7

2.0 LEAP WIRELESS ACQUISITION 9

2.1 LEAP WIRELESS BACKGROUND 9
2.2 ACQUISITION ANALYSIS 10
2.3 ACQUISITION IMPACT FOR AT&T AND INDUSTRY ECOSYSTEM 11

3.0 VPN CONTRACT WITH HUD 13

3.1 CONTRACT ANALYSIS 13
3.2 WHAT IT MEANS FOR AT&T AND INDUSTRY 14

4.0 NETWORK EXPANSION CONTRACT WITH US POSTAL SERVICE 15

4.1 OVERVIEW OF US POSTAL SERVICE (USPS) 15
4.2 CONTRACT ANALYSIS 16
4.3 BENEFITS FOR AT&T AND OTHERS 17

5.0 CLOUD SERVICE ALLIANCE WITH CSC 18

5.1 OVERVIEW OF CSC 18
5.2 ALLIANCE ANALYSIS 19
5.3 BENEFITS OF ALLIANCE FOR AT&T AND OTHERS 20

6.0 INVESTMENT FOR PROJECT VIP 21

6.1 INVESTMENT ANALYSIS 21
6.2 WHAT INVESTMENT MEANS FOR AT&T AND OTHERS 22

7.0 WIRELESS VS. WIRELINE STRATEGY 23

7.1 CUSTOMER ACQUISITION ANALYSIS 23
7.2 STRATEGIC BENEFITS FOR AT&T AND THE INDUSTRY 24
7.3 KEY METRICS FOR PROJECT ASSESSMENT 24

8.0 SMARTPHONE PAYMENT PLAN 25

8.1 ANALYSIS 25
8.2 WHAT IT MEANS FOR AT&T AND OTHERS 26

9.0 FTTP (FIBER TO THE PREMISES) OR FTTH (FIBER TO THE HOME) 27

9.1 SPEED IN REGIONS 27
9.2 IMPACT OF AT&T INITIATIVES FOR INDUSTRY ECOSYSTEM 28

10.0 AT&T U-VERSE 30

10.1 SUBSCRIBER VS. REVENUE VS. KEY METRICS 30
10.2 REGIONAL ANALYSIS OF U-VERSE 31
10.3 BENEFITS OF FOR AT&T AND STAKEHOLDERS 32
10.4 SPORTS CONTENT AS U-VERSE VAS WITH BEIN 32

11.0 ENTERPRISE SECURITY 33

11.1 AT&T INITIATIVES ANALYSIS 33
11.2 BENEFITS FOR BOTH AT&T AND INDUSTRY ECOSYSTEM 33

12.0 AT&T LAUNCHES ENTERPRISE-FOCUSED API PROGRAM 35

12.1 MISSING IN THE API PROGRAM: AN INTERNAL API DEVELOPMENT INITIATIVE 36
12.2 WHAT IS A VALUE-ADDED SERVICE (VAS) APPLICATION? 37
12.3 WHY ARE VAS APPLICATIONS IMPORTANT? 39
12.4 THE IMPLICATIONS OF B2B API WITHOUT CARRIER VAS ENABLEMENT 39

13.0 CONCLUSIONS AND RECOMMENDATIONS 41

13.1 RECOMMENDATION FOR CREATING SOCIAL MEDIA CONTENT BASED SERVICES 43
13.2 RECOMMENDATION FOR DEVELOPING API-BASED VAS APPLICATIONS 44
 

List of Tables

Table 1: Leap Wireless Financial Standings 2009 – 2013 9
Table 2: AT&T & Leap Wireless: Acquisition Benefits each Company 12
Table 3: CSC Revenue and EBITDA Projections 2013 – 2014 18
 

List of Figures

Figure 1: US Mobile Operator vs. AT&T Market Share by Subscription 2013 5
Figure 2: AT&T Wireless Postpaid ARPU Trend 2011 vs. 2012 5
Figure 3: AT&T Subscription Churn Trend 2011 vs. 2012 6
Figure 4: AT&T Total Revenue vs. EBITDA & EBITDA Margin 2011 – 2012) 6
Figure 5: AT&T Revenue in Data, Voice, Directory, and Other Services 2011 – 2012 7
Figure 6: Leap Wireless Financial Position 2009 – 2013 10
Figure 7: USPS’s Profit and Loss Trend 2003 - 2013 16
Figure 8: Financial KPIs 2013 – 2014 19
Figure 9: AT&T Broadband Subscriptions 27
Figure 10: U-verse coverage areas in US 31
Figure 11: Enterprise Corporate Dashboard 46
Figure 12: Enterprise Corporate Dashboard: Employee Locator Application 47
  1. AT&T
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