Advertising medium such as outdoor advertisements involves posting messages and promotional information outside where people can see them. To bring in customers, advertisements were promoted earlier using outdoor advertisements .This type of advertising is very effective.

There are various formats of outdoor advertising, for example billboard. Billboards are placed along the sides of roads so that motorists see them when they are driving.  Placing ads the on the sides of buildings or park benches, inside an aircraft etc is another type of outdoor advertisement. Business can also be improved by using outdoor advertising by putting advertisements on buses or other moving vehicles.

Outdoor advertisements has a lot of benefits in marketing specific brands .It attracts the people to read the ads posted and thus can easily promote brands and products .

Outdoor Advertising Industry Current Trends

According to the report given by Global Industry Analysts; world outdoor advertising market is forecast to reach US$43.8 billion by the year 2017.

Major Outdoor Advertising Industry Players

Some of the outdoor advertising companies are Clear Channel Outdoor Holdings, Inc. in US, Blue Ocean Media in India, and JCDecaux, Positive Instillations Ltd in UK.