Set-Top Box Market Research Reports, Analysis & Trends
Set-Top Box (STB) is the device that converts radio signal received into audio-visual content on the TV after an external broadcast source is connected to it through wire or wirelessly. Cable TV networks or dish antenna service providers offer STBs to consumers. STBs are manufactured to enhance the audio-visual quality of the content broadcasted. The content is sent via satellite, or cable connection and it is modulated to be broadcasted onto the TV screen. The STB industry is experiencing a rapid growth with the digitization of cable TV. With the increase in TV networks, the supply and allowance capability to broadcast wide variety of content was difficult; however, with improvements in broadcast technology, cable TV evolved to cater to a large area.
STBs’ demand increased with the improvements and opportunities in the TV broadcast industry. The global market for STB industry is expected to grow at a significant rate as the demand for better quality signal as a result of technological advancements. Technological advancements such as video on demand (VOD), electronic program guide and features such as record, pause, stop, and internet browsing features such as Email, and Instant Messaging have allowed the STB industry to prosper with additions to basic functionality of a remote used for navigating channels.
STB industry has many opportunities for new entrants with the industry reaching out to mass supplies across the globe. Improvements in better picture quality, reception and competitors is making companies to think beyond traditional methods of targeting newer regions and newer cable TV networks but also innovate with High Definition (HD) picture quality, addition of external memory capability.
Current Trends in Set-Top Box Market
With the advent of cable TV networks reaching out to mass audience with latest innovative measures such as interesting and reality programs, STB industry is in great demand for the quality of picture STBs improve. With features such as HD picture quality, better audio, internet services, multimedia storage capability with excellent memory size and convenience of billing, STB market is experiencing great growth. Digital cable STB market is in the highest demand for variety of features and interactive experience they offer.
As the digital broadcasting is compatible with cable, terrestrial antenna and satellite television unlike the previously used transmission in which it was only unidirectional communication from any service provider to the STB, but now the functionality is improved with bidirectional channel with service provider and STB provides digital signal to modern TVs such as Smart TVs. With modern technology comes modern features, such as controlling of home appliances through the use of display monitor and use of data modem to send control commands from STB to the service provider. All the mentioned features are possible due to the equipment of powerful microprocessor and much sophisticated hardware.
The demand for STBs has increased exponentially as the number of sales has increased while the value per unit for each STB has decreased. Thus, the low-cost, better performing STBs have gained the market growth significantly. Digital cable STBs have continued to expect the high demand for their HD quality and interactive TV services capability by the cable operators across the world. To enhance the performance, STBs are embedded with higher number of chips or installed higher capacity chips; thus, the increase in market demand for chips has propelled to STBs incorporating for sheer excellent quality they produce. Emerging competitors make the most of the opportunities of the varieties of demands present in the market; for example- offering digital HD STBs at low costs for large supply. Global STB shipments are estimated to increase from 221 million units to 242 million by 2016.
Major Players In Set-Top Box Retail Industry
Major players in the STB market for their high sales and great revenue are Pace plc, Motorola Inc, Technicolor, Cisco Systems Inc, Dish TV, Tata Sky, and Videocon D2H.