Leading Players in Japanese Energy Drink Market
Leading Players in Japanese Energy Drink Market
Japan's prominence in the field of energy drinks is hardly surprising as functional drinks have long been considered a mainstream product, although recent growth in the energy drink market is attributed to higher consumption from the younger population.
Japan’s Top 5 Energy Drink Companies
- Asahi Soft Drinks Co Ltd
- Otsuka Holdings Co Ltd
- Coca-Cola (Japan) Co Ltd
- Suntory Beverage & Food Ltd
- Red Bull
Energy Drinks Market Outlook in Japan
Energy Drinks market in Japan registered a positive compound annual growth rate (CAGR) of 2.49% during the period 2013 to 2018 with a sales value of JPY 342,016.71 Million in 2018, an increase of 1.37% over 2017. The market achieved its strongest performance in 2014 when it grew by 7.62% over its previous year and its weakest performance in 2017 when it fell by -1.54% over 2016.(Source:Energy Drinks Market in Japan)
Energy-enhancing products, mainly carbonated and containing stimulants such as caffeine, taurine, guarana (the guarana seed has a higher caffeine content than coffee), glucuronolactone, yerba mate, along with glucose syrup (corn syrup) and maltodextrin. May contain B complex group vitamin combinations as well as vitamins A and E (i.e., antioxidants); vitamin C (ascorbic acid); L-carnitine; exotic herbs and substances, such as gingko biloba, ginseng, milk thistle; acidity regulators. Products may also contain juice.
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