0 items USD 0.00Top Energy Drink Companies in the U.S.
Red Bull continues to dominate the U.S. market in the energy drink segment, but Monster has achieved substantial growth in the last few years. Monster commanded around 26% market share of the energy-drinks market, close to market leader Red Bull's 35%.
1 . Top Energy Drink Companies in the U.S.
- Red Bull Gmbh: USD 2.89 billion
- Monster Beverage Corporation: USD 2.82 billion
- Rockstar, Inc.: USD 0.202 billion
- Other Players: USD 2.13 billion
*Note: Only U.S./Canada revenue has been considered for FY 2018.
The energy drinks belong to the alternative beverage category which combines non-carbonated, ready-to-drink iced teas, lemonades, juice cocktails, singleserve juices and fruit beverages, ready-to-drink dairy and coffee drinks, sports drinks and single-serve still waters (flavored, unflavored and enhanced) with “new age” beverages, including sodas that are considered natural, sparkling juices and flavored sparkling beverages.
According to Beverage Marketing Corporation, domestic U.S. wholesale sales in 2018 for the “alternative” beverage category of the market are estimated at approximately USD 55.5 billion, representing an increase of approximately 6.7% over estimated domestic U.S. wholesale sales in 2017 of approximately USD 52.0 billion.
Analysis of the global Energy Drink market size (value & volume) by company, key regions, products and end user, breakdown data from 2014 to 2018, and forecast to 2025.
U.S. energy drink market is estimated at USD 8.25 billion in FY 2018, which is expected to grow at CAGR 5.75% and reach USD 10.91 billion in FY 2023.
2 . Leading Energy Drink Companies in the U.S.
1. Red Bull Gmbh:
Red Bull is an energy drink sold by Red Bull Gmbh, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world. In 2018 around 75+ billion cans were sold across the world. It is operated in 171 countries. Red bull products include Red Bull Energy Shot, Red Bull Sugar Free and Red Bull Total Zero. Experts believe energy drinks came to prominence in the United States in 1997 with Red Bull. Red Bull's drinks’ main ingredients are caffeine, taurine, B vitamins, sucrose, glucose, and carbonated water. Red Bull currently have about 20 flavors in its offering. Red Bull also owns Formula One teams such as Red Bull Racing and Scuderia Toro Rosso, and soccer clubs such as RB Leipzig, and New York Red Bulls.
2. Monster Beverage Corporation:
Monster Energy is an energy drink introduced by Hansen Natural Company (now Monster Beverage Corporation) in April 2002. There are 34 different drinks under the Monster brand in North America, including its core Monster Energy line, Java Monster, Extra Strength, Import, Rehab and Muscle Monster. Monster's share price has shoot-up from USD 0.10 in January 2003 to more than USD 54 (60,000% since its public debut), took its market value from less than USD 1 million to more than USD 29 billion. The company has reported USD 3.807 billion global revenue in 2018.
3. Rockstar, Inc.:
Rockstar is an Energy Drink established in 2001, based in Las Vegas, United States. Available in over 20 amazing flavors at convenience and grocery outlets in over 30 countries, Rockstar supports the Rockstar lifestyle across the globe through Action Sports, Motor Sports, and Live Music. Rockstar comes in 8.4-ounce, 16-ounce, and 24-ounce cans, depending on the variety, and there are 27 varieties, ranging from Rockstar Original energy drink to zero carb (10 calories) and zero-calorie versions.
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