Leading Players in Japanese Energy Drink Market
Japan's prominence in the field of energy drinks is hardly surprising as functional drinks have long been considered a mainstream product, although recent growth in the energy drink market is attributed to higher consumption from the younger population.
Japan’s Top 5 Energy Drink Companies
- Asahi Soft Drinks Co Ltd
- Otsuka Holdings Co Ltd
- Coca-Cola (Japan) Co Ltd
- Suntory Beverage & Food Ltd
- Red Bull
Energy Drinks Market Outlook in Japan
Energy Drinks market in Japan registered a positive compound annual growth rate (CAGR) of 2.49% during the period 2013 to 2018 with a sales value of JPY 342,016.71 Million in 2018, an increase of 1.37% over 2017. The market achieved its strongest performance in 2014 when it grew by 7.62% over its previous year and its weakest performance in 2017 when it fell by -1.54% over 2016.(Source:Energy Drinks Market in Japan)
Energy-enhancing products, mainly carbonated and containing stimulants such as caffeine, taurine, guarana (the guarana seed has a higher caffeine content than coffee), glucuronolactone, yerba mate, along with glucose syrup (corn syrup) and maltodextrin. May contain B complex group vitamin combinations as well as vitamins A and E (i.e., antioxidants); vitamin C (ascorbic acid); L-carnitine; exotic herbs and substances, such as gingko biloba, ginseng, milk thistle; acidity regulators. Products may also contain juice.
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