Mobile devices such as Smartphones & Tablets are seeing rapid adoption rate not only globally but also in India. With consumers carrying the mobile devices along for the majority of the time, it has become the most efficient medium to reach larger number of consumers with advertisements & promotions.
Digital video advertising is projected to rise by 41% in 2011 to $5.6 billion. The report, Digital Video Advertising: 2011 - 2014 consolidates multiple video inventory formats across platforms including in-page video executions, pre/post/mid roll, mobile video advertising, paid viral placements, overlays and podcasting.
Pre-roll video advertising bought against increasing volumes of premium, syndicated, aggregator, 2nd and 3rd tier, UGC and social media inventory online is powering a thriving market forecast at $1.56 billion in 2011 gross billings, a 48% improvement over 2010, according to a media spend report by AccuStream Research.
The report, Online and Mobile Video Advertising Networks, Serving Platforms and Exchanges: Comparative Business Model, Inventory, Media Spend and Revenue Analytics offers a comprehensive, data-driven assessment of each sector, and the competitive cross currents interconnecting them.
The Online and Offline Classifieds Market in India has been growing consistently and has huge potential to grow in the near future, especially the online segment which is growing at a faster pace. The online classifieds market was valued at INR 10.3 bn in 2010 while offline classifieds accounted for INR 12.4 bn.
Professional video produced, published and hosted by online-only and cross-platform media brands rose by 47.1% in 2010 to 72.3billion views, the highest annual growth rate seen since 2007.