Advertising Industry Market Research Reports

Advertising Industry Market Research Reports, Industry Analysis and Trends

Publication Single User License (PDF) Price
Digital Video Advertising 2011-2014

Digital Video Advertising 2011-2014

Date Published: Sep 29 2011

Digital video advertising is projected to rise by 41% in 2011 to $5.6 billion. The report, Digital Video Advertising: 2011 - 2014 consolidates multiple video inventory formats across platforms including in-page video executions, pre/post/mid roll, mobile video advertising, paid viral placements, overlays and podcasting.

$2,995.00
Online and Mobile Video Advertising Networks, Serving Platforms and Exchanges

Online and Mobile Video Advertising Networks, Serving Platforms and Exchanges : Comparative Business Model, Inventory, Media Spend and Revenue Analytics

Date Published: Jul 26 2011

The report, Online and Mobile Video Advertising Networks, Serving Platforms and Exchanges: Comparative Business Model, Inventory, Media Spend and Revenue Analytics offers a comprehensive, data-driven assessment of each sector, and the competitive cross currents interconnecting them.

$2,895.00
The Mobile & Tablet Advertising Market: 2013-2020

The Mobile & Tablet Advertising Market: 2013-2020

Date Published: Jul 13 2013
Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide.
 
$2,500.00
Pro Online Video 1999 - 2014: Consumption and Category Share Analytics

Pro Online Video 1999 - 2014: Consumption and Category Share Analytics

Date Published: Feb 17 2011

Professional video produced, published and hosted by online-only and cross-platform media brands rose by 47.1% in 2010 to 72.3billion views, the highest annual growth rate seen since 2007.

The report, Pro Online Video 1999 - 2014: Consumption and CategoryShare Analytics presents a rigorous analyticalnarrative of online video, complete with detailed graphics revealinghistorical video viewing patterns through 2010, the elemental building blocks supportingmarket growth forecaststhrough 2014.

$2,495.00
Pre-Roll Video Advertising 2011–2014

Pre-Roll Video Advertising 2011–2014 : Inventory and Gross Media Spend

Date Published: Sep 13 2011

Pre-roll video advertising bought against increasing volumes of premium, syndicated, aggregator, 2nd and 3rd tier, UGC and social media inventory online is powering a thriving market forecast at $1.56 billion in 2011 gross billings, a 48% improvement over 2010, according to a media spend report by AccuStream Research.

$2,495.00
Digital Advertising: Market Opportunities and Forecast 2013-2018

Digital Advertising: Market Opportunities and Forecast 2013-2018

Date Published: Dec 30 2013

Digital advertising methods have made a substantial impact on traditional media and advertising in recent years. Advancement of technologies and consumer preferences, such as handheld device usage, social media, and online news, is driving marketers to choose digital media platforms. This is causing a huge dislocation for traditional media, which is particularly hard hitting to print and TV based advertising. Digital is cost effective and facilitates quick responsive, a combination that equates to diminishing market share for traditional advertising.

$1,995.00
Mobile Marketing & Advertising 2013: Challenges and Opportunities

Mobile Marketing & Advertising 2013: Challenges and Opportunities

Date Published: Nov 12 2012
No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering.  As is the case with many VAS applications, there is an interdependency between the mobile operator and various third parties including media companies, advertisers, portals, content providers, brands, and various other intermediaries. 
 
$1,995.00
China Advertising Industry Report, 2012-2015

China Advertising Industry Report, 2012-2015

Date Published: Dec 7 2012

As of 2011, there were 296,000 advertising business firms in China, a 21.8% year-on-year rise, with the advertising workforce of 1.673 million and advertising revenue of RMB312.56 billion, up 13.03% and 33.54% respectively from the same period of last year.

$1,899.00
ADVERTISING AGENTS (Global) - Industry Report

ADVERTISING AGENTS (Global) - Industry Report

Date Published: Feb 1 2014

Plimsoll’s ADVERTISING AGENTS (Global) analysis is the most definitive and accurate study of the ADVERTISING AGENTS (Global) sector in 2014.

The report is split into two sections and uses both a written and graphical analysis – analysing the 500 largest ADVERTISING AGENTS (Global) companies.

The ADVERTISING AGENTS (Global) report contains the most-up-to-date financial data and Plimsoll applies these figures to create their unique and authoritative analysis.

Indeed, the first section thoroughly scrutinises the market and this section includes the following:

$1,500.00
ADVERTISING AGENTS (European) - Industry Report

ADVERTISING AGENTS (European) - Industry Report

Date Published: Feb 1 2014

Plimsoll’s ADVERTISING AGENTS (European) analysis is the most definitive and accurate study of the ADVERTISING AGENTS (European) sector in 2014.

The report is split into two sections and uses both a written and graphical analysis – analysing the 500 largest ADVERTISING AGENTS (European) companies.

The ADVERTISING AGENTS (European) report contains the most-up-to-date financial data and Plimsoll applies these figures to create their unique and authoritative analysis.

$1,310.00
Australia - E-Commerce, Marketing and Advertising

Australia - E-Commerce, Marketing and Advertising

Date Published: Apr 16 2014
This annual publication offers a wealth of information on the trends and developments taking place in the m-commerce and c-commerce sectors. The publication provides analyses of the issues surrounding the growth of e-commerce, including e-banking, e-payments and online advertising. Information on mobile commerce developments are also provided, including m-payments and m-banking, included statistics and forecasts for both the e-commerce and m-commerce sectors.

Subjects covered include:

$1,100.00
ADVERTISING AGENCIES (Nordic) - Industry Report

ADVERTISING AGENCIES (Nordic) - Industry Report

Date Published: Feb 1 2014

Plimsoll’s ADVERTISING AGENCIES (Nordic) analysis is the most definitive and accurate study of the ADVERTISING AGENCIES (Nordic) sector in 2014.

The report is split into two sections and uses both a written and graphical analysis – analysing the 350 largest ADVERTISING AGENCIES (Nordic) companies.

The ADVERTISING AGENCIES (Nordic) report contains the most-up-to-date financial data and Plimsoll applies these figures to create their unique and authoritative analysis.

$1,080.00
PRE-PRESS AND PRE-MEDIA SERVICES (Nordic) - Industry Report

PRE-PRESS AND PRE-MEDIA SERVICES (Nordic) - Industry Report

Date Published: Feb 1 2014

Plimsoll’s PRE-PRESS AND PRE-MEDIA SERVICES (Nordic) analysis is the most definitive and accurate study of the PRE-PRESS AND PRE-MEDIA SERVICES (Nordic) sector in 2014.

The report is split into two sections and uses both a written and graphical analysis – analysing the 200 largest PRE-PRESS AND PRE-MEDIA SERVICES (Nordic) companies.

The PRE-PRESS AND PRE-MEDIA SERVICES (Nordic) report contains the most-up-to-date financial data and Plimsoll applies these figures to create their unique and authoritative analysis.

$1,080.00
Publicis Omnicom Group vs. Google, Facebook, and others in Digital Advertising

Publicis Omnicom Group vs. Google, Facebook, and others in Digital Advertising

Date Published: Jul 31 2013
The global advertising market is expected to reach approximately $505 B in 2013, representing a 3.5% growth rate. Digital advertising is the fastest growing segment within advertising, and within that segment, mobile is the fastest growing segment of Internet advertising with a projected 67% growth rate.
 
$995.00
Market Opportunity: Mobile Marketing and Advertising

Market Opportunity: Mobile Marketing and Advertising

Date Published: Apr 20 2013
People often categorize “mobile marketing” within a large bucket of things that include mobile customer relationship management, mobile search, mobile entertainment and personalization, mobile couponing, and mobile advertising.
 
We define each here to create a reference regarding the relationship of each to “mobile marketing”.
 
$995.00
Mobile Advertising Market in India 2013

Mobile Advertising Market in India 2013

Date Published: Mar 15 2013
$850.00
Mobile Advertising Market in India

Mobile Advertising Market in India 2011

Date Published: Nov 14 2011

Mobile devices such as Smartphones & Tablets are seeing rapid adoption rate not only globally but also in India. With consumers carrying the mobile devices along for the majority of the time, it has become the most efficient medium to reach larger number of consumers with advertisements & promotions. Mobile advertising platform & technology allow advertisers to use advance targeting technologies to reach the desired consumers of differential characteristics & criteria.

$795.00
Online and Offline Classifieds Market in India 2011

Online and Offline Classifieds Market in India 2011

Date Published: Jun 27 2011

The Online and Offline Classifieds Market in India has been growing consistently and has huge potential to grow in the near future, especially the online segment which is growing at a faster pace. The online classifieds market was valued at INR 10.3 bn in 2010 while offline classifieds accounted for INR 12.4 bn. Increasing internet penetration and growth in online advertising will help the online segment to grow further and outperform offline classifieds by 2012.

$795.00

Shopping cart

0 Items $0.00
Market Research Special Offers
Not able to find what you are looking for?
Call Us
WHY CHOOSE MARKET RESEARCH REPORTS?
1
Trusted By Leaders
2
Shop With Confidence
3
Customer Centric
4
Personalized Solutions
5
Secure Checkout

User login

Clients Who Trust Us

Orange, Google, Microsoft, Barclays, CassidianB. Braun, Cobham, fiserv, Harris, Wipro, AonMunich Re, Lotte Chemical, National Post, First Data