Design & Photography
Design and Photography Industry Market Research Reports and Analysis
Design and photography industry comprises companies and organization and independent professionals that operate in design and photography related businesses. Companies in this industry plan, shoot or design and manage the production of visual communication to convey a specific message or to clarify complex information or also project visual identities that could be beneficial in many industries. These services can include the design of printed materials, point-of-sale displays, packaging and corporate identification. The photography industry comprises companies and individuals that offer a range of photographic services. Services include still photography and some videography for private events.
The design and photography industry has evolved incredibly as the digital cameras and post-production technologies have increasingly created a large number of avenues for innovation and creativity for operators. While photographers are benefiting from the changes by increasing their personal efficiency and availability, consumers are able to take professional-quality images without the need for a specialist photographer or videography personnel because of the advanced cameras that are capable of providing high-quality high definition imagery are growing everyday. The designers industry is characterized by a particularly low level of concentration, as revenue is dispersed among thousands of firms ranging from freelancers to multi-service employing design firms. Design specialists are of many designations, one such profile is of graphic designers that work closely with improvisation, and increasing the quality of a raw image with the usage of editing tools.
The Photography industry has not been performing at an excellent pace and growth as expected for some time, as it is reeling from the effects of the economic downturn that affected global mainstream industries. High unemployment and restrained growth of disposable income caused consumers to reconsider spending on professional photography services.
Design and Photography Industry Trends
Photography is the practice of capturing an image for personal, professional, or commercial purposes. The photography industry consists of individuals and businesses that provide photography services. These services may involve videography for private events, still photography, and professional, retail, and wholesale uses. Photography is often utilized by newspapers, web site companies, magazines, and advertising agencies in the commercial sector. The global photography products market generated revenues of more than $55 billion in 2010 and the value is expected to reach $65 billion by 2015, according to MarketLine. Digital photography continues to encroach on sales of traditional cameras and films and the global taste and demand in digital medium proved to be increasing the trend is expected to continue in the future to come. Advertising, digital photography and social networking sites drive this fragmented market. The commercial photography industry will continue to grow as more and more companies turn to the industry to promote their businesses.
Graphic designers always have to rely on advertisers for revenue, therefore, declining consumption and weak corporate profit hit the industry hard during the recession. Currently it is in a revival mode in the economy and it will boost income levels for many involved in the design sector which will improve companies' performance and lead them to increase advertising expenditure. In addition, the focus on graphic design services for the expanding online market will support revenue growth. Global commercial photography is expected to represent a near $11 billion industry by 2015, according to Global Industry Analysts.
Major Design and Photography Agencies/Companies
Major players in design and photography industry include leading players of the world photographic products market that include Fujifilm, Casio Computer, Kodak, Sakar and Panasonic.