Diet & Health Food Market Research Reports, Analysis & Trends
Diet & health food industry comprises companies that operate by producing, manufacturing and selling of food products that are labeled “healthy” are low in fat and saturated fat and the food contains limited amounts of cholesterol and sodium. The health food industry across the world is functioning in a better way after recovering from the economic slowdown and debt crises. The major factors that are driving this growth are the active measures taken in consumption of healthy foods and following a proper organized diet for better living. The “healthy” labeled food is meant to provide minimum of 10% of one or more of vitamins A or C, iron, calcium, protein and fiber.
The “natural” foods are foods that are defined by the process and method they are produced and consumed, as they are defined within the health food industry as they are produced and are free of any additives, they contain no artificial ingredients and preservatives, and more importantly, they are processed minimally. Many conventional products are labeled as natural foods but they do not meet the criteria that is applied within the health food industry. Today, consumers are increasingly being aware of the potential health risks from poor diets but they are also taking more responsibility to optimize their own health.
The health food industry's food products must contain the characteristics that can be said to be the part of the health food market, and they are, foods that contain natural ingredients, food that contain organic ingredients, foods that are sold in health product stores and supermarkets, and foods distributed by health and natural food distributors. The global organic and health food industry's market is expected to generate revenues in excess of over $1 trillion by the end of 2017, according to Euromonitor.
Current Market Trends in Diet & Health Foods
The health food industry companies and retailers are investing and putting greater effort and importance to organic natural foods and beverages to meet the growing global demand. Consumers are increasingly becoming more aware of the benefits and advantages in spite of organic foods costly and expensive prices. Urban population is the biggest consumer across the world. The drivers that are pushing the growth to rise of the health food industry are consumers' disposable incomes, higher demand, better quality and better processed foods, and organic and scientific methods of growing the crops which is free of synthetic fertilizers and pesticides. The awareness that is surrounding health risks and issues, and eating habits following a proper diet are fueling the growth of consumer demand of health foods and companies are diversifying their products and supplying in wide variety and ranges in response.
According to Global Industry Analysts (GIA), the global weight control products market is estimated to reach almost $47 billion by the end of 2015. The health foods market growth is fueled by the rising number of overweight and obese consumers, product innovation, and increased awareness surrounding health issues.
Major Players In Diet & Health Food Sector
Major players in the diet & health food industry include Amy's Kitchen Inc, Whole Foods Market Inc, White Wave Inc, Adrienne's Gourmet Foods, Albert's Organics, Alive & Radiant Foods, Annie's Naturals and Banyan Foods.