Nutraceuticals is food product that provides health and medical benefits. They are available in the form of isolated nutrients, dietary supplements and herbal products.  

Over a period of time, the Nutraceuticals market is expected to have a growth at impressive rates, mainly because of favourable trends and lifestyle changes in emerging markets such as Middle East, Asia-Pacific and Latin America. Even the beauty industry is also considered as one of the emerging major growth drivers for the Nutraceuticals market.

Globally, Europe, the United States and Japan dominate the Nutraceuticals market, which contributes a combined market share of more than 85%. All the three regional markets are expected to be at the forefront of Nutraceuticals market, both as consumers and producers, mainly driven by high-income levels, greater awareness and widespread preferences for specialty nutritional products along with the recent trends in promoting preventive medicine and self-treatment.

In US, the Nutraceuticals market is expected to reach more than US$ 90 Billion by the end of 2015, as per the data given by RNCOS. 

Because of many factors which include price, safety, efficacy, packaging and brand loyalty etc, the Nutraceuticals market is considered highly competitive.  In this market, maintaining consumer brand loyalty is the major challenge.

In 2017, the Nutraceutical market for North America and Asia Pacific is forecast to have a market share of 39.2% and 30.4% respectively. In the Asia Pacific Nutraceutical product market, Japan is the largest consumer, followed by China. During the same period, in India, the functional food and beverages market is expected to have moderate growth which will contribute around 71% of the dietary supplement sector, as per the data given by Transparency Market Research.

The highest sales within the Nutraceutical ingredients market is from nutrients. The nutrients market segment comprises of fibers, specialized functional additives, and proteins. In 2015, the nutrients global market growth is expected to exceed 6.5% and reach around $10.5 billion, as per the data given by Freedonia.  

Nutraceuticals Market Current Trends

By 2015, the global Nutraceuticals Market is expected to be more than US$243 billion, mainly driven by increased consumer desire for leading a healthy life, as per the data given by Global Industry Analysts Inc (GIA). 

Major Industry Players

Ocean Nutrition Canada, Nutraceutical Corporation , Ceapro Inc , Archer Daniels Midland Company, Bactolac Pharmaceutical Inc, Bayer Healthcare AG, Laboratoires Arkopharma SA, Nestlé Nutrition, NBTY, Inc, GlaxoSmithKline plc ,BASF Human Nutrition, Perrigo Company, and Wyeth Nutrition. Mead Johnson Nutritionals Inc, Natrol Inc and Valensa International are some of the global Nutraceuticals industry players.