Television Advertising


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Global Ad Spending Market 2015-2019

Global Ad Spending Market 2015-2019

Date Published: Jul 8 2015
Report forecast the global ad spending market to grow at a CAGR of 6.21% over the period 2014-2019.
 
$2,500.00
In-Stream Video Advertising 101: Inventory Abundance, Execution Headaches

In-Stream Video Advertising 101: Inventory Abundance, Execution Headaches

Date Published: Jun 30 2015
Brands, marketers, agencies and adtech vendors--collectively the demand side--have all clamored for more premium in-stream ad inventory, and in 2015 the supply side is unlocking some 296 billion avails, though ad op growing pains persist.
 
Media execs too, for their part, are determined that IP premium television be monetized in similar fashion to linear clock counterparts across all platforms, further contributing to unit volume increases (in-stream formats), exhibiting a CAGR of 47.3% 2003 - 2014.
 
$2,995.00
TV Everywhere and the New World of OTT

TV Everywhere and the New World of OTT

Date Published: Apr 27 2015

The OTT video services marketplace continues its rapid rate of change, impacting the video ecosystem across world markets. Players throughout the industry are actively working to define their role and stake their claim in the new world of OTT. This report examines trends in OTT video services and TV Everywhere, including operator moves, new entrants, content implications, viewer behaviors, and consumer spending.

 

$3,200.00
Radio & Television Advertising Representative Lines Europe Report

Radio & Television Advertising Representative Lines Europe Report

Date Published: Mar 27 2015

RADIO & TELEVISION ADVERTISING REPRESENTATIVE LINES EUROPE REPORT

The Radio & Television Advertising Representative Lines Europe Report gives Market Consumption / Products / Services for 44 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series: From 1997- 2015 and Forecasts 2016- 2023 & 2023-2028.

$1,900.00
Radio & Television Advertising Representative Lines Canada and USA Report

Radio & Television Advertising Representative Lines Canada and USA Report

Date Published: Mar 27 2015

RADIO & TELEVISION ADVERTISING REPRESENTATIVE LINES CANADA & USA REPORT

The Radio & Television Advertising Representative Lines Canada and USA Report gives Market Consumption / Products / Services for Canada and the USA by 6 to 10-Digit NAICS Product Codes by 3 Time series: From 1997- 2015 and Forecasts 2016- 2023 & 2023-2028.

Countries covered: Canada and the USA.

$1,900.00
Radio & Television Advertising Representative Lines Africa Report

Radio & Television Advertising Representative Lines Africa Report

Date Published: Mar 27 2015

RADIO & TELEVISION ADVERTISING REPRESENTATIVE LINES AFRICA REPORT

The Radio & Television Advertising Representative Lines Africa Report gives Market Consumption / Products / Services for 54 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series: From 1997- 2015 and Forecasts 2016- 2023 & 2023-2028.

$1,900.00
Radio & Television Advertising Representative Lines Asia Report

Radio & Television Advertising Representative Lines Asia Report

Date Published: Mar 27 2015

RADIO & TELEVISION ADVERTISING REPRESENTATIVE LINES ASIA REPORT

The Radio & Television Advertising Representative Lines Asia Report gives Market Consumption / Products / Services for 24 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series: From 1997- 2015 and Forecasts 2016- 2023 & 2023-2028.

$1,900.00
Radio & Television Advertising Representative Lines Central America Report

Radio & Television Advertising Representative Lines Central America Report

Date Published: Mar 27 2015

RADIO & TELEVISION ADVERTISING REPRESENTATIVE LINES CENTRAL AMERICA REPORT

The Radio & Television Advertising Representative Lines Central America Report gives Market Consumption / Products / Services for 31 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series: From 1997- 2015 and Forecasts 2016- 2023 & 2023-2028.

$1,900.00
Radio & Television Advertising Representative Lines Middle East Report

Radio & Television Advertising Representative Lines Middle East Report

Date Published: Mar 27 2015

RADIO & TELEVISION ADVERTISING REPRESENTATIVE LINES MIDDLE EAST REPORT

The Radio & Television Advertising Representative Lines Middle East Report gives Market Consumption / Products / Services for 19 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series: From 1997- 2015 and Forecasts 2016- 2023 & 2023-2028.

$1,900.00
Radio & Television Advertising Representative Lines Eurasia Report

Radio & Television Advertising Representative Lines Eurasia Report

Date Published: Mar 27 2015

RADIO & TELEVISION ADVERTISING REPRESENTATIVE LINES EURASIA REPORT

The Radio & Television Advertising Representative Lines Eurasia Report gives Market Consumption / Products / Services for 4 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series: From 1997- 2015 and Forecasts 2016- 2023 & 2023-2028.

Countries covered include: Kazakhstan, Kyrgyzstan, Russia, Uzbekistan

$1,900.00
Radio & Television Advertising Representative Lines Oceania Report

Radio & Television Advertising Representative Lines Oceania Report

Date Published: Mar 27 2015

RADIO & TELEVISION ADVERTISING REPRESENTATIVE LINES OCEANIA REPORT

The Radio & Television Advertising Representative Lines Oceania Report gives Market Consumption / Products / Services for 17 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series: From 1997- 2015 and Forecasts 2016- 2023 & 2023-2028.

$1,900.00
Radio & Television Advertising Representative Lines South America Report

Radio & Television Advertising Representative Lines South America Report

Date Published: Mar 27 2015

RADIO & TELEVISION ADVERTISING REPRESENTATIVE LINES SOUTH AMERICA REPORT

The Radio & Television Advertising Representative Lines South America Report gives Market Consumption / Products / Services for 13 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series: From 1997- 2015 and Forecasts 2016- 2023 & 2023-2028.

Countries covered include: Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, French Guiana, Guyana, Paraguay, Peru, Suriname, Uruguay, Venezuela

$1,900.00
Digital Video AdTech 2015 - 2017:  Monetizing Beyond the Linear Clock

Digital Video AdTech 2015 - 2017: Monetizing Beyond the Linear Clock

Date Published: Mar 24 2015
Digital video adtech providers booked $7.3 billion in 2014 global net revenue, with ecosystem-wide comparable growth from all formats, screens and devices supported projected to increase 22% - 31% in 2015
 
Spend enabled through videoadtech systems rose by 33.9% in 2014 to $11.8 billion across all geographies. Vendor revenue, share and CAGR by segment are calculated as topline (which may include spend) minus any media cost payouts when vendors manage, take possession of, or arbitrage avails. 
$2,995.00
Radio & Television Advertising Representative Lines World Report

Radio & Television Advertising Representative Lines World Report

Date Published: Jan 15 2015

RADIO & TELEVISION ADVERTISING REPRESENTATIVE LINES WORLD REPORT

The Radio & Television Advertising Representative Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series: From 1997- 2015 and Forecasts 2016- 2023 & 2023-2028.

$2,950.00
Trends in Multiscreen Advertising

Trends in Multiscreen Advertising

Date Published: Dec 1 2014

This report assesses growth patterns for connected device and multiplatform media use as well as monetization strategies for the U.S. advanced TV, online video, and mobile app media markets. It includes market conditions, implications, strategic outcomes, and an update to Parks Associates’ advanced TV, online video, and mobile in-app advertising revenue forecasts.

TV Viewing Trends by Distribution Source

$3,200.00

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