Beverage industry consists of companies operating in beverage production, distribution, retail and supply of various types across the world. The beverages consist of carbonated drinks, alcoholic drinks such as beer, wine, whiskey and Rum, energy and sports drinks, functional waters, ready to drink products such as packaged tea and coffee, fruits and vegetable drinks such as juices, syrups and fruit nectars. Beverage industry has evolved tremendously over the last few decades, in the sense of quality of products delivered, innovated and introduced new products consistently and demand of high orders and amount supplied and improved with more difficult times, competitive arenas and unstable nature of the markets.

Beverage industry has gained an extraordinary amount of revenues over the years and has been one of the top contributors to the global economy. Different performances and different demands being in the different countries, beverage industry has maintained a steady and rock solid ground in sustainability and performance. In terms of market values derived, for example- beverages have always delivered a good size of margin for buyers, be it restaurants or retail stores. The emerging trends of health conscious public demanding beverages that come with health benefits or non harmful drinks, such as carbonated drinks, and environmentally aware consumers, the beverage industry has always delivered the supply of demands and played an active part in greener production and environmental protection campaigns.

2 . Beverage Industry Current Trends

Over a period of several decades, the beverage industry has evolved to better functionality, high quality, improved and innovative packaging solutions, variety of products, and various other factors that have contributed to getting the beverage industry to be a powerful and strong industry with large corporations operating in global scale, to multi-billion dollars revenue generation. The global beverage market is expected to see the growth to be excellent in the near future as the beverage manufacturers are expected to increase their production, speed and output of products while lowering costs and increasing efficiency.

The global beverage market is estimated to reach the value of approximately $1.9 trillion by the end of 2015, according to MarketLine. The beverage industry continues to become increasingly streamlined and efficient, favoring its expansion in various demographics. The global beer market  growth is expected to remain steady and reach the market value of $630 billion by 2015. The world market for soft drinks is expected to reach almost $586 billion by 2015. The global market for spirits is expected to exceed $306 billion in 2015.And according to Global Industry Analysts, the global fruit and vegetable juice market is set to reach over 65 billion liters of production by 2015. Factors influencing the growth and eventually resulting in trends include more function, better beverage sweeteners, gastronomically seasoned beverages, healthy and simple lemonade beverages, healthy and better-tasting ready-to-drink tea and coffee beverages with improved packaging solution, healthy beverages for the particularly health conscious consumers, and healthy alcohol-based beverages. These factors not only help in catering to different set of consumers in different demographics but also understand and analyze for future production with better qualities that will attract more consumers.

3 . Major Players In Beverage Industry

Major beverages companies in the world include The Coca-Cola Co., Nestlé, Diageo, Redbull, Anheuser-Busch, SABMiller, Interbrew, Heineken NV and PepsiCo. Dr Peppe Snapple Group, Carlsberg, Kirin Holdings and Asahi Breweries.