Why Syndicated Research is Conducted?

Syndicated research is used during exploratory research phase to gain information about a target market, industry or company at lower investment and in shorter time-frame. Syndicated research is followed by a custom market research to gain in-depth intelligence based on a structured and well-defined data requirement which can help you take strategic decisions.

Syndicated research is conducted by a market research company for following reasons:

• To meet the data requirements of a customer who does not have time to go for a full-fledged custom market research.
• To cater to off-the-shelf research needs of a wide variety of customers like start-up, investment banks, venture capital firms, large corporations, industry associations etc.
• To update their knowledge base on key industries on which they specialize or wish to specialize.
• To improve visibility of their company by using syndicated research as means to get publicity.
• To update industry tracker and databases provided to their clients on subscription basis.

When Syndicated Research is Used?

Syndicated research is used during exploratory research phase which follows an unstructured format. Some of the common use cases for syndicated research reports are:

• When you want to find information about a market, industry or company before planning for a full-scale custom market research.
• When you want to use market research information in presentations like preparing investor pitch, client presentations, strategic meetings etc. on a short notice which does not allow for a custom market research.
• When you have limited research budget or time.
• You are a venture capital firm or investor and want to be updated about various industry trends, markets and companies of your interest on a regular basis.

What is the Cost of Syndicated Market Research Reports?

The cost of syndicated research reports varies from reports to reports and market research companies preparing syndicated market research reports. We have reports starting from as low as few hundred dollars to few thousand dollars.

Since syndicated research reports are offered to everyone for purchase, the cost of such reports is far lower than a custom market research report which is prepared based on a customer’s unique data requirements.