Industrial Machinery & Robotics Global On demand · 24-48h

Global Magnetic Parts Tray Market Strategic Research Report

Global Magnetic Parts Tray Market Strategic Research Report
$3,500 USD
Market Research Reports
Strategic Research Report
Global Magnetic Parts Tray Market
$3352025
6.3%CAGR
2032Forecast
Market Research Reports · Global
Market Research Reports Intelligence Series

By Type: Round, Rectangular, Square, Collapsible

By Application: Automotive, Aerospace, Heavy Machinery, Electronics

Regional Forecast: Asia Pacific, Latin America, MEA, Europe, North America

Key Players: Stanley Black & Decker (US), TDK Corporation (JP), Techtronic Industries (Milwaukee Tool) (HK), Snap-on Incorporated (US), Hangzhou GreatStar Industrial (CN), Apex Tool Group (US), Pittsburgh Automotive / Hyper Tough (US), Bahco (SNA Europe) (FR), Sealey (GB), Groz Engineering Tools (IN), Eclipse Magnetics (GB), Teng Tools (GB), Sidchrome (AU), Performance Tool (US), Sunex International, Inc (US), Lisle Corporation (US), Titan Tools (US), Astro Pneumatic Tool Co (US), Great Neck Saw Mfg Inc (US), Tekton (US), JS Products, Inc (Steelman) (US), Industrial Magnetics Inc (US), Vim Tools (US), Olsa Tools (CA), ARES Tool (US), Permanent Magnets Limited (IN), Master Magnetics Inc (US), Dailymag (CN), EZRED Tools (US), Grand Rapids Industrial Products (Grip Tools) (US)

Region: Global
Formats: PDF, Excel, Word & PowerPoint
Base year: 2025 · forecast to 2032
Length: 182 pages
Market size 2025
$335
Million USD
Forecast CAGR
6.3%
2025-2032
Forecast 2032
$513.8
Projected
Regiones
5
Asia Pacific · Latin America · MEA · Europe · North America

Vista general

Scope of the Report

The global Magnetic Parts Tray market size is predicted to grow from US$ 335 million in 2025 to US$ 516 million in 2032; it is expected to grow at a CAGR of 6.3% from 2026 to 2032.

In 2026, the global annual producition for Magnetic Parts Trays is projected to reach approximately 12-20 million units, with professional-grade stainless steel units typically priced between USD 15–45 depending on magnet strength (often 1000–1200 Gauss), tray dimensions, and specialized features like rubber-coated non-marring bases or collapsible silicone geometries. Manufacturing facilities leveraging high-volume metal stamping and permanent magnet assembly processes achieve factory gross margins ranging from 25–40%, as the trays' critical role in preventing hardware loss—enhanced by corrosion-resistant 430 stainless steel—commands a steady premium among professional technicians and industrial maintenance teams. A single optimized production line in major hubs can output thousands of units monthly to address the volume needs of global automotive service chains, aerospace assembly hangars, and the growing DIY consumer segment. Downstream demand centers on Automotive OEMs, heavy machinery workshops, and consumer electronics repair centers aiming to streamline workflow efficiency and maintain stringent FOD (Foreign Object Debris) prevention protocols.

Leading equipment suppliers partner closely with magnet manufacturers to validate pull strength, ensure uniform magnetic flux across the tray surface, and integrate modular, stackable designs. Selling channels blend direct industrial supply contracts with major distributors like Grainger or MSC Industrial and high-traffic consumer portals such as Amazon's Professional Tool Section or Alibaba’s Wholesale Hubs. Demand surges in Asia-Pacific manufacturing centers like China and India as industrial automation scales, alongside North American and European growth in specialized "Precision Maintenance" kits for renewable energy infrastructure and advanced robotics. Successful suppliers embrace "Task-Specific Geometry"—delivering extra-deep bowls for heavy-duty fasteners and multi-compartment organizers for intricate electronics assembly—to meet the reliability and organization demands of 2026's highly precise technical landscape.

Global key Magnetic Parts Tray players cover Stanley Black & Decker (US), TDK Corporation (JP), Techtronic Industries (Milwaukee Tool) (HK), Snap-on Incorporated (US), Hangzhou GreatStar Industrial (CN), etc.

Key Questions Addressed in this Report

What is the 10-year outlook for the global Magnetic Parts Tray market?

What factors are driving Magnetic Parts Tray market growth, globally and by region?

Which technologies are poised for the fastest growth by market and region?

How do Magnetic Parts Tray market opportunities vary by end market size?

How does Magnetic Parts Tray break out by Type, by Application?

This report presents a comprehensive overview of the global Magnetic Parts Tray market, covering market size and forecast, segmentation by product type and application, competitive landscape, leading players and regional and country-level outlook.

Segment by Type

  • Round
  • Rectangular
  • Square
  • Collapsible

Segment by Durability

  • Standard class
  • Professional class
  • Industrial class
  • Heavy Duty class

Segment by Volume Capacity

  • Small (< 100mm)
  • Medium (100 – 150mm)
  • Large (150 – 250mm)
  • Extra Large (> 250mm)

Segment by Body Material

  • Stainless Steel
  • ABS Plastic
  • Aluminum Alloy
  • Rubberized

Segment by Application

  • Automotive
  • Aerospace
  • Heavy Machinery
  • Electronics

Who Can Use This Report?

This report is written for decision-makers who need a clear, data-backed view of the global Magnetic Parts Tray market:

  • Manufacturers, suppliers and solution providers benchmarking their position and planning product, capacity and go-to-market strategy
  • Distributors, channel partners and end users in Automotive, Aerospace, Heavy Machinery evaluating demand and sourcing options
  • Investors, financial analysts and consultants assessing growth opportunities, competitive dynamics and M&A potential
  • Government agencies, industry associations and research institutions tracking industry developments and policy impact

Market snapshot

Global Magnetic Parts Tray Market Strategic Research Report snapshot, 2025–2032

Source: Market Research Reports
Market size CAGR 6.3%
Regional growth momentum
Market share by segment
Key metrics
Base value
$335
2025
Forecast
$513.8
2032
CAGR
6.3%
2025–2032
Regiones
5
global
Key companies
Stanley Black & Decker (US)TDK Corporation (JP)Techtronic Industries (Milwaukee Tool) (HK)Snap-on Incorporated (US)Hangzhou GreatStar Industrial (CN)Apex Tool Group (US)Pittsburgh Automotive / Hyper Tough (US)Bahco (SNA Europe) (FR)
© MarketResearchReports.comDisclaimer: The actual data may vary in the final report which undergoes verification check post order confirmation.

Segments covered in this report

By Type
RoundRectangularSquareCollapsible
By Application
AutomotiveAerospaceHeavy MachineryElectronics

Table of contents

Click a chapter to expand
01Executive Summary
02Industry Overview & Forecast
  • 2.1.1 Market Definition and Scope
  • 2.1.2 Market Size and Growth Forecast
  • 2.1.3 Volume Analysis
  • 2.1.4 Segment Outlook by Type
  • 2.1.5 Segment Outlook by Application
  • 2.1.6 Regional Outlook
  • 2.1.7 Structural Developments Shaping the Forecast
  • 2.1.8 Forecast Risks and Sensitivities
03Market Segmentation by Type
  • 3.1 Market Segmentation by Type
  • 3.1.1 Market by Type Overview
  • 3.1.2 Round
  • 3.1.3 Rectangular
  • 3.1.4 Square
  • 3.1.5 Collapsible
  • 3.1.6 Volume Analysis
04Market Segmentation by Application
  • 4.1 Market Segmentation by Application
  • 4.1.1 Market by Application Overview
  • 4.1.2 Automotive
  • 4.1.3 Aerospace
  • 4.1.4 Heavy Machinery
  • 4.1.5 Electronics
  • 4.1.6 Volume Analysis
05Regional Market Forecast
  • Asia Pacific
  • North America
  • Europe
  • Middle East & Africa
  • Latin America
06Country-Level Market Forecast
  • 6.1 Asia Pacific
  • 6.1.1 China
  • 6.1.2 Japan
  • 6.1.3 Korea
  • 6.1.4 Southeast Asia
  • 6.1.5 India
  • 6.1.6 Australia
  • 6.1.7 Rest of Asia Pacific
  • 6.2 North America
  • 6.2.1 United States
  • 6.2.2 Canada
  • 6.2.3 Mexico
  • 6.2.4 Rest of North America
  • 6.3 Europe
  • 6.3.1 Germany
  • 6.3.2 France
  • 6.3.3 UK
  • 6.3.4 Italy
  • 6.3.5 Russia
  • 6.3.6 Rest of Europe
  • 6.4 Middle East & Africa
  • 6.4.1 Egypt
  • 6.4.2 South Africa
  • 6.4.3 Israel
  • 6.4.4 Turkey
  • 6.4.5 GCC Countries
  • 6.4.6 Rest of Middle East & Africa
  • 6.5 Latin America
  • 6.5.1 Brazil
  • 6.5.2 Rest of Latin America
07Growth Drivers & Inhibitors
  • 7.1 Growth Drivers & Inhibitors
  • 7.1.1 Section Overview
  • 7.1.2 Growth Drivers
  • 7.1.3 Growth Inhibitors
  • 7.1.4 Driver and Inhibitor Impact Assessment
  • 7.1.5 Analyst Perspective
08Key Company Profiles
  • 8.1 Stanley Black & Decker (US)
  • 8.1.1 Company Overview
  • 8.1.2 Key Products & Segments
  • 8.1.3 Financial Performance (2023–2025)
  • 8.1.4 Business Strategy
  • 8.1.5 SWOT Analysis
  • 8.1.6 Strategic Implications (2026–2032)
  • 8.2 TDK Corporation (JP)
  • 8.2.1 Company Overview
  • 8.2.2 Key Products & Segments
  • 8.2.3 Financial Performance (2023–2025)
  • 8.2.4 Business Strategy
  • 8.2.5 SWOT Analysis
  • 8.2.6 Strategic Implications (2026–2032)
  • 8.3 Techtronic Industries (Milwaukee Tool) (HK)
  • 8.3.1 Company Overview
  • 8.3.2 Key Products & Segments
  • 8.3.3 Financial Performance (2023–2025)
  • 8.3.4 Business Strategy
  • 8.3.5 SWOT Analysis
  • 8.3.6 Strategic Implications (2026–2032)
  • 8.4 Snap-on Incorporated (US)
  • 8.4.1 Company Overview
  • 8.4.2 Key Products & Segments
  • 8.4.3 Financial Performance (2023–2025)
  • 8.4.4 Business Strategy
  • 8.4.5 SWOT Analysis
  • 8.4.6 Strategic Implications (2026–2032)
  • 8.5 Hangzhou GreatStar Industrial (CN)
  • 8.5.1 Company Overview
  • 8.5.2 Key Products & Segments
  • 8.5.3 Financial Performance (2023–2025)
  • 8.5.4 Business Strategy
  • 8.5.5 SWOT Analysis
  • 8.5.6 Strategic Implications (2026–2032)
  • 8.6 Apex Tool Group (US)
  • 8.6.1 Company Overview
  • 8.6.2 Key Products & Segments
  • 8.6.3 Financial Performance (2023–2025)
  • 8.6.4 Business Strategy
  • 8.6.5 SWOT Analysis
  • 8.6.6 Strategic Implications (2026–2032)
  • 8.7 Pittsburgh Automotive / Hyper Tough (US)
  • 8.7.1 Company Overview
  • 8.7.2 Key Products & Segments
  • 8.7.3 Financial Performance (2023–2025)
  • 8.7.4 Business Strategy
  • 8.7.5 SWOT Analysis
  • 8.7.6 Strategic Implications (2026–2032)
  • 8.8 Bahco (SNA Europe) (FR)
  • 8.8.1 Company Overview
  • 8.8.2 Key Products & Segments
  • 8.8.3 Financial Performance (2023–2025)
  • 8.8.4 Business Strategy
  • 8.8.5 SWOT Analysis
  • 8.8.6 Strategic Implications (2026–2032)
  • 8.9 Sealey (GB)
  • 8.9.1 Company Overview
  • 8.9.2 Key Products & Segments
  • 8.9.3 Financial Performance (2023–2025)
  • 8.9.4 Business Strategy
  • 8.9.5 SWOT Analysis
  • 8.9.6 Strategic Implications (2026–2032)
  • 8.10 Groz Engineering Tools (IN)
  • 8.10.1 Company Overview
  • 8.10.2 Key Products & Segments
  • 8.10.3 Financial Performance (2023–2025)
  • 8.10.4 Business Strategy
  • 8.10.5 SWOT Analysis
  • 8.10.6 Strategic Implications (2026–2032)
  • 8.11 Eclipse Magnetics (GB)
  • 8.11.1 Company Overview
  • 8.11.2 Key Products & Segments
  • 8.11.3 Financial Performance (2023–2025)
  • 8.11.4 Business Strategy
  • 8.11.5 SWOT Analysis
  • 8.11.6 Strategic Implications (2026–2032)
  • 8.12 Teng Tools (GB)
  • 8.12.1 Company Overview
  • 8.12.2 Key Products & Segments
  • 8.12.3 Financial Performance (2023–2025)
  • 8.12.4 Business Strategy
  • 8.12.5 SWOT Analysis
  • 8.12.6 Strategic Implications (2026–2032)
  • 8.13 Sidchrome (AU)
  • 8.13.1 Company Overview
  • 8.13.2 Key Products & Segments
  • 8.13.3 Financial Performance (2023–2025)
  • 8.13.4 Business Strategy
  • 8.13.5 SWOT Analysis
  • 8.13.6 Strategic Implications (2026–2032)
  • 8.14 Performance Tool (US)
  • 8.14.1 Company Overview
  • 8.14.2 Key Products & Segments
  • 8.14.3 Financial Performance (2023–2025)
  • 8.14.4 Business Strategy
  • 8.14.5 SWOT Analysis
  • 8.14.6 Strategic Implications (2026–2032)
  • 8.15 Sunex International, Inc (US)
  • 8.15.1 Company Overview
  • 8.15.2 Key Products & Segments
  • 8.15.3 Financial Performance (2023–2025)
  • 8.15.4 Business Strategy
  • 8.15.5 SWOT Analysis
  • 8.15.6 Strategic Implications (2026–2032)
  • 8.16 Lisle Corporation (US)
  • 8.16.1 Company Overview
  • 8.16.2 Key Products & Segments
  • 8.16.3 Financial Performance (2023–2025)
  • 8.16.4 Business Strategy
  • 8.16.5 SWOT Analysis
  • 8.16.6 Strategic Implications (2026–2032)
  • 8.17 Titan Tools (US)
  • 8.17.1 Company Overview
  • 8.17.2 Key Products & Segments
  • 8.17.3 Financial Performance (2023–2025)
  • 8.17.4 Business Strategy
  • 8.17.5 SWOT Analysis
  • 8.17.6 Strategic Implications (2026–2032)
  • 8.18 Astro Pneumatic Tool Co (US)
  • 8.18.1 Company Overview
  • 8.18.2 Key Products & Segments
  • 8.18.3 Financial Performance (2023–2025)
  • 8.18.4 Business Strategy
  • 8.18.5 SWOT Analysis
  • 8.18.6 Strategic Implications (2026–2032)
  • 8.19 Great Neck Saw Mfg Inc (US)
  • 8.19.1 Company Overview
  • 8.19.2 Key Products & Segments
  • 8.19.3 Financial Performance (2023–2025)
  • 8.19.4 Business Strategy
  • 8.19.5 SWOT Analysis
  • 8.19.6 Strategic Implications (2026–2032)
  • 8.20 Tekton (US)
  • 8.20.1 Company Overview
  • 8.20.2 Key Products & Segments
  • 8.20.3 Financial Performance (2023–2025)
  • 8.20.4 Business Strategy
  • 8.20.5 SWOT Analysis
  • 8.20.6 Strategic Implications (2026–2032)
  • 8.21 JS Products, Inc (Steelman) (US)
  • 8.21.1 Company Overview
  • 8.21.2 Key Products & Segments
  • 8.21.3 Financial Performance (2023–2025)
  • 8.21.4 Business Strategy
  • 8.21.5 SWOT Analysis
  • 8.21.6 Strategic Implications (2026–2032)
  • 8.22 Industrial Magnetics Inc (US)
  • 8.22.1 Company Overview
  • 8.22.2 Key Products & Segments
  • 8.22.3 Financial Performance (2023–2025)
  • 8.22.4 Business Strategy
  • 8.22.5 SWOT Analysis
  • 8.22.6 Strategic Implications (2026–2032)
  • 8.23 Vim Tools (US)
  • 8.23.1 Company Overview
  • 8.23.2 Key Products & Segments
  • 8.23.3 Financial Performance (2023–2025)
  • 8.23.4 Business Strategy
  • 8.23.5 SWOT Analysis
  • 8.23.6 Strategic Implications (2026–2032)
  • 8.24 Olsa Tools (CA)
  • 8.24.1 Company Overview
  • 8.24.2 Key Products & Segments
  • 8.24.3 Financial Performance (2023–2025)
  • 8.24.4 Business Strategy
  • 8.24.5 SWOT Analysis
  • 8.24.6 Strategic Implications (2026–2032)
  • 8.25 ARES Tool (US)
  • 8.25.1 Company Overview
  • 8.25.2 Key Products & Segments
  • 8.25.3 Financial Performance (2023–2025)
  • 8.25.4 Business Strategy
  • 8.25.5 SWOT Analysis
  • 8.25.6 Strategic Implications (2026–2032)
  • 8.26 Permanent Magnets Limited (IN)
  • 8.26.1 Company Overview
  • 8.26.2 Key Products & Segments
  • 8.26.3 Financial Performance (2023–2025)
  • 8.26.4 Business Strategy
  • 8.26.5 SWOT Analysis
  • 8.26.6 Strategic Implications (2026–2032)
  • 8.27 Master Magnetics Inc (US)
  • 8.27.1 Company Overview
  • 8.27.2 Key Products & Segments
  • 8.27.3 Financial Performance (2023–2025)
  • 8.27.4 Business Strategy
  • 8.27.5 SWOT Analysis
  • 8.27.6 Strategic Implications (2026–2032)
  • 8.28 Dailymag (CN)
  • 8.28.1 Company Overview
  • 8.28.2 Key Products & Segments
  • 8.28.3 Financial Performance (2023–2025)
  • 8.28.4 Business Strategy
  • 8.28.5 SWOT Analysis
  • 8.28.6 Strategic Implications (2026–2032)
  • 8.29 EZRED Tools (US)
  • 8.29.1 Company Overview
  • 8.29.2 Key Products & Segments
  • 8.29.3 Financial Performance (2023–2025)
  • 8.29.4 Business Strategy
  • 8.29.5 SWOT Analysis
  • 8.29.6 Strategic Implications (2026–2032)
  • 8.30 Grand Rapids Industrial Products (Grip Tools) (US)
  • 8.30.1 Company Overview
  • 8.30.2 Key Products & Segments
  • 8.30.3 Financial Performance (2023–2025)
  • 8.30.4 Business Strategy
  • 8.30.5 SWOT Analysis
  • 8.30.6 Strategic Implications (2026–2032)
09Competitive Landscape
  • 9.1 Competitive Landscape Overview
  • 9.2 Competitive Intensity Assessment
  • 9.3 Key Player Strategies & Positioning
  • 9.4 Competitive Dynamics & Strategic Outlook
  • 9.4.1 Emerging Competitive Threats
  • 9.4.2 Consolidation vs. Fragmentation Outlook
  • 9.4.3 Competitive Response Matrix
  • 9.4.4 Strategic Recommendations, 2026–2032
10Porter's Five Forces Analysis
  • 10.1 Threat of New Entrants
  • 10.2 Bargaining Power of Buyers
  • 10.3 Bargaining Power of Suppliers
  • 10.4 Threat of Substitutes
  • 10.5 Competitive Rivalry
11PESTLE Analysis
  • 11.1 Political
  • 11.2 Economic
  • 11.3 Social and Demographic
  • 11.4 Technological
  • 11.5 Legal and Regulatory
  • 11.6 Environmental
  • 11.7 Strategic Implications of the PESTLE Assessment
12SWOT Analysis
13Future Trends & Outlook
  • 13.1 Future Trends & Outlook
  • 13.1.1 Trend Summary and Commercial Maturity Assessment
  • 13.1.2 Technology and Innovation Trends
  • 13.1.3 Long-Term Market Outlook
  • 13.1.4 Investment & M&A Activity Outlook
  • 13.1.5 Overall Outlook Assessment

Frequently asked questions

What is the current global Magnetic Parts Tray market size?
The global Magnetic Parts Tray market is estimated at US$ 335 million in 2025 (base year) and is projected to reach US$ 516 million by 2032.
What growth rate is expected for the Magnetic Parts Tray market through 2032?
The market is expected to grow at a CAGR of 6.3% from 2026 to 2032, expanding from US$ 335 million in 2025 to US$ 516 million in 2032, roughly 1.5 times its base-year value.
How is Magnetic Parts Tray defined?
In 2026, the global annual producition for Magnetic Parts Trays is projected to reach approximately 12-20 million units, with professional-grade stainless steel units typically priced between USD 15–45 depending on magnet strength (often 1000–1200 Gauss), tray dimensions, and specialized features like rubber-coated non-marring bases or collapsible silicone geometries.
What are the main segments of the Magnetic Parts Tray market by type?
By type, the market is segmented into Round, Rectangular, Square and Collapsible.
Which applications drive demand in the Magnetic Parts Tray market?
Key applications covered include Automotive, Aerospace, Heavy Machinery and Electronics.
Who are the key players in the Magnetic Parts Tray market?
Key players profiled include Stanley Black & Decker (US), TDK Corporation (JP), Techtronic Industries (Milwaukee Tool) (HK), Snap-on Incorporated (US), Hangzhou GreatStar Industrial (CN), Apex Tool Group (US), Pittsburgh Automotive / Hyper Tough (US) and Bahco (SNA Europe) (FR), among 30 companies covered in total.
Which regions and countries are covered for Magnetic Parts Tray?
The market is analysed across Asia Pacific, North America, Europe, Middle East & Africa and Latin America, with 20 country-level markets including China, Japan, United States, Canada, Germany, France, Egypt and South Africa.
What is driving growth in the Magnetic Parts Tray market?
What factors are driving Magnetic Parts Tray market growth, globally and by region?
Who should buy the Magnetic Parts Tray market report?
The report is intended for manufacturers and solution providers, distributors and end users in Automotive, Aerospace and Heavy Machinery, investors and consultants, and government or industry bodies who need market size, segmentation, competitive and regional data for the Magnetic Parts Tray market.
What license options are available for this report?
The report is available as a Single User License (US$ 3,500, one named user), a Site License (US$ 5,250, up to 10 users) and a Global / Corporate License (US$ 7,000, unlimited users), all delivered in PDF format.

Research Methodology

All MarketResearchReports.com strategic research reports follow a rigorous, multi-stage methodology combining AI-assisted data synthesis with expert analyst validation.

01
Secondary Research & Data Aggregation

Systematic collection from 500+ verified sources including SEC filings, industry databases (Bloomberg, Statista, OECD), regulatory filings, trade publications, patent databases, and company annual reports. AI-assisted extraction identifies relevant data points across 10,000+ documents per report.

02
Market Sizing — Bottom-Up & Top-Down

Dual-validation approach: bottom-up sizing aggregates segment-level production, consumption, and trade data; top-down sizing cross-validates against macroeconomic indicators and total addressable market estimates. Discrepancies >5% trigger analyst review.

03
Competitive Intelligence

Company profiles built from public financial disclosures, product launches, M&A activity, job postings (as capability proxies), and supply chain mapping. Market share estimates triangulated across revenue, capacity, and shipment data.

04
Demand Forecasting

CAGR projections use time-series regression on 5-10 years of historical data, adjusted for identified demand drivers (technology adoption curves, regulatory catalysts, demographic shifts) and demand inhibitors (cost barriers, substitution risk). Scenario modeling covers base, optimistic, and conservative cases.

05
Analyst Validation & Quality Assurance

All quantitative outputs reviewed by a domain-specialist analyst before publication. Data triangulation requires minimum 3 independent sources for every key figure. Reports undergo a structured peer review against our 47-point quality checklist covering methodology, data citations, logical consistency, and formatting standards.

06
Continuous Updates

On-demand reports are generated at time of purchase, incorporating the most recent available data. Static reports are republished when underlying market conditions shift by >10% from baseline assumptions. Purchasers receive update notifications for 12 months.

Select a license
from 3.500,00 US$
Report License Type
Optional add-ons
On demand · delivered within 24-48 hours
Secure checkout · SSL encrypted
License terms included
Post-purchase analyst support
Custom research

Need a customized version?

Get country-, segment- or company-specific intelligence tailored to your exact requirements.

Request custom research →
Talk to a research advisor USA: +1-302-703-9904 India: +91-8762746600
Trusted by

Leading Brands in This Industry

Logos are trademarks of their respective owners and indicate a verified past business relationship, not a current partnership or endorsement.