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Global Licorice Candy Market Strategic Research Report

Global Licorice Candy Market Strategic Research Report
$3,500 USD
Market Research Reports
Strategic Research Report
Global Licorice Candy Market
$1.57B2025
5%CAGR
2032Forecast
Market Research Reports · Global
Market Research Reports Intelligence Series

By Type: Original Black Licorice, Fruit Flavored Candy

By Application: Supermarket, Online Sales, Convenient Store

Regional Forecast: Asia Pacific, Latin America, MEA, Europe, North America

Key Players: Hershey, Haribo, Tootsie, American Licorice Company (Red Vines), Darrell Lea, Fini Company, Perfetti Van Melle, Lakrids, Kenny’s Candy, Halva, RJ's Licorice, Cloetta, Switzer’s Authentic Candy, Gimbals Fine Candies, Panda, Katjes, Toms Group

Region: Global
Formats: PDF, Excel, Word & PowerPoint
Base year: 2025 · forecast to 2032
Length: 133 pages
Market size 2025
$1.57B
Billion USD
Forecast CAGR
5%
2025-2032
Forecast 2032
$2.2B
Projected
Regiões
5
Asia Pacific · Latin America · MEA · Europe · North America

Visão geral

Scope of the Report

The global Licorice Candy market size is predicted to grow from US$ 1,569 million in 2025 to US$ 2,222 million in 2032; it is expected to grow at a CAGR of 5.0% from 2026 to 2032.

Licorice Candy is a type of confectionery that is flavoured with licorice extract. It can come in various forms, such as twists, ropes, bites, or even coated in chocolate. Licorice Candy has a distinct sweet and slightly salty flavor that is loved by many people. It is often enjoyed as a treat or snack and can be found in many candy stores and supermarkets.

In 2025, global Licorice Candy production reached approximately 196,184 tons, with an average global market price of around US$ 8,176 per ton.

The Licorice Candy industry is seeing steady global growth, driven by core trends including a prominent shift toward health-oriented products such as sugar-free, low-sugar and organic variants, the rise of functional liquorice candy with throat-soothing, immune-boosting properties rooted in the food-medicine homology concept, flavor innovation featuring fruit and herbal blends as well as gourmet premium lines, the expansion of online sales channels like e-commerce and live streaming, the adoption of eco-friendly packaging, and accelerated market penetration in emerging regions such as the Asia-Pacific and the Middle East & Africa, alongside technological upgrades in intelligent production and green manufacturing processes; key opportunities lie in the surging consumer demand for natural, plant-based healthy snacks, policy dividends from regulations like the EU’s plant-based food new rules and China’s TCM development plans, huge growth potential in emerging markets fueled by consumption upgrading, technological innovations such as bio-extraction and 3D printing that reduce raw material costs and drive product upgrading, and the expansion of application scenarios through cross-border co-branding and the extension of functional attributes to oral care and sleep aid; meanwhile, the industry faces notable challenges including the raw material crunch with reduced output and declining quality of high-content liquorice leading to volatile and rising raw material costs, regional differences in taste preferences that hinder global market expansion, higher production costs and sensory balance difficulties in developing sugar-free formulations with natural sweeteners, stricter cross-regional food additive and labeling regulations increasing compliance costs, and intensified homogeneous competition as well as rising market concentration driven by head enterprise mergers and acquisitions pressuring small and medium-sized brands.

Key Questions Addressed in this Report

What is the 10-year outlook for the global Licorice Candy market?

What factors are driving Licorice Candy market growth, globally and by region?

Which technologies are poised for the fastest growth by market and region?

How do Licorice Candy market opportunities vary by end market size?

How does Licorice Candy break out by Type, by Application?

This report presents a comprehensive overview of the global Licorice Candy market, covering market size and forecast, segmentation by product type and application, competitive landscape, leading players and regional and country-level outlook.

Segment by Type

  • Original Black Licorice
  • Fruit Flavored Candy

Segment by Processing Technology

  • Hard Licorice Candy
  • Soft Licorice Candy

Segment by Formula Composition

  • Pure Liquorice Formulation
  • Herbal Compound Licorice Candy
  • Others

Segment by Application

  • Supermarket
  • Online Sales
  • Convenient Store

Who Can Use This Report?

This report is written for decision-makers who need a clear, data-backed view of the global Licorice Candy market:

  • Manufacturers, suppliers and solution providers benchmarking their position and planning product, capacity and go-to-market strategy
  • Distributors, channel partners and end users in Supermarket, Online Sales, Convenient Store evaluating demand and sourcing options
  • Investors, financial analysts and consultants assessing growth opportunities, competitive dynamics and M&A potential
  • Government agencies, industry associations and research institutions tracking industry developments and policy impact

Market snapshot

Global Licorice Candy Market Strategic Research Report snapshot, 2025–2032

Source: Market Research Reports
Market size CAGR 5%
Regional growth momentum
Market share by segment
Key metrics
Base value
$1.57B
2025
Forecast
$2.2B
2032
CAGR
5%
2025–2032
Regiões
5
global
Key companies
HersheyHariboTootsieAmerican Licorice Company (Red Vines)Darrell LeaFini CompanyPerfetti Van MelleLakrids
© MarketResearchReports.comDisclaimer: The actual data may vary in the final report which undergoes verification check post order confirmation.

Segments covered in this report

By Type
Original Black LicoriceFruit Flavored Candy
By Application
SupermarketOnline SalesConvenient Store

Table of contents

Click a chapter to expand
01Executive Summary
02Industry Overview & Forecast
  • 2.1.1 Market Definition and Scope
  • 2.1.2 Market Size and Growth Forecast
  • 2.1.3 Volume Analysis
  • 2.1.4 Segment Outlook by Type
  • 2.1.5 Segment Outlook by Application
  • 2.1.6 Regional Outlook
  • 2.1.7 Structural Developments Shaping the Forecast
  • 2.1.8 Forecast Risks and Sensitivities
03Market Segmentation by Type
  • 3.1 Market Segmentation by Type
  • 3.1.1 Market by Type Overview
  • 3.1.2 Original Black Licorice
  • 3.1.3 Fruit Flavored Candy
  • 3.1.4 Volume Analysis
04Market Segmentation by Application
  • 4.1 Market Segmentation by Application
  • 4.1.1 Market by Application Overview
  • 4.1.2 Supermarket
  • 4.1.3 Online Sales
  • 4.1.4 Convenient Store
  • 4.1.5 Volume Analysis
05Regional Market Forecast
  • Asia Pacific
  • North America
  • Europe
  • Middle East & Africa
  • Latin America
06Country-Level Market Forecast
  • 6.1 Asia Pacific
  • 6.1.1 China
  • 6.1.2 Japan
  • 6.1.3 Korea
  • 6.1.4 Southeast Asia
  • 6.1.5 India
  • 6.1.6 Australia
  • 6.1.7 Rest of Asia Pacific
  • 6.2 North America
  • 6.2.1 United States
  • 6.2.2 Canada
  • 6.2.3 Mexico
  • 6.2.4 Rest of North America
  • 6.3 Europe
  • 6.3.1 Germany
  • 6.3.2 France
  • 6.3.3 UK
  • 6.3.4 Italy
  • 6.3.5 Russia
  • 6.3.6 Rest of Europe
  • 6.4 Middle East & Africa
  • 6.4.1 Egypt
  • 6.4.2 South Africa
  • 6.4.3 Israel
  • 6.4.4 Turkey
  • 6.4.5 GCC Countries
  • 6.4.6 Rest of Middle East & Africa
  • 6.5 Latin America
  • 6.5.1 Brazil
  • 6.5.2 Rest of Latin America
07Growth Drivers & Inhibitors
  • 7.1 Growth Drivers & Inhibitors
  • 7.1.1 Section Overview
  • 7.1.2 Growth Drivers
  • 7.1.3 Growth Inhibitors
  • 7.1.4 Driver and Inhibitor Impact Assessment
  • 7.1.5 Analyst Perspective
08Key Company Profiles
  • 8.1 Hershey
  • 8.1.1 Company Overview
  • 8.1.2 Key Products & Segments
  • 8.1.3 Financial Performance (2023–2025)
  • 8.1.4 Business Strategy
  • 8.1.5 SWOT Analysis
  • 8.1.6 Strategic Implications (2026–2032)
  • 8.2 Haribo
  • 8.2.1 Company Overview
  • 8.2.2 Key Products & Segments
  • 8.2.3 Financial Performance (2023–2025)
  • 8.2.4 Business Strategy
  • 8.2.5 SWOT Analysis
  • 8.2.6 Strategic Implications (2026–2032)
  • 8.3 Tootsie
  • 8.3.1 Company Overview
  • 8.3.2 Key Products & Segments
  • 8.3.3 Financial Performance (2023–2025)
  • 8.3.4 Business Strategy
  • 8.3.5 SWOT Analysis
  • 8.3.6 Strategic Implications (2026–2032)
  • 8.4 American Licorice Company (Red Vines)
  • 8.4.1 Company Overview
  • 8.4.2 Key Products & Segments
  • 8.4.3 Financial Performance (2023–2025)
  • 8.4.4 Business Strategy
  • 8.4.5 SWOT Analysis
  • 8.4.6 Strategic Implications (2026–2032)
  • 8.5 Darrell Lea
  • 8.5.1 Company Overview
  • 8.5.2 Key Products & Segments
  • 8.5.3 Financial Performance (2023–2025)
  • 8.5.4 Business Strategy
  • 8.5.5 SWOT Analysis
  • 8.5.6 Strategic Implications (2026–2032)
  • 8.6 Fini Company
  • 8.6.1 Company Overview
  • 8.6.2 Key Products & Segments
  • 8.6.3 Financial Performance (2023–2025)
  • 8.6.4 Business Strategy
  • 8.6.5 SWOT Analysis
  • 8.6.6 Strategic Implications (2026–2032)
  • 8.7 Perfetti Van Melle
  • 8.7.1 Company Overview
  • 8.7.2 Key Products & Segments
  • 8.7.3 Financial Performance (2023–2025)
  • 8.7.4 Business Strategy
  • 8.7.5 SWOT Analysis
  • 8.7.6 Strategic Implications (2026–2032)
  • 8.8 Lakrids
  • 8.8.1 Company Overview
  • 8.8.2 Key Products & Segments
  • 8.8.3 Financial Performance (2023–2025)
  • 8.8.4 Business Strategy
  • 8.8.5 SWOT Analysis
  • 8.8.6 Strategic Implications (2026–2032)
  • 8.9 Kenny’s Candy
  • 8.9.1 Company Overview
  • 8.9.2 Key Products & Segments
  • 8.9.3 Financial Performance (2023–2025)
  • 8.9.4 Business Strategy
  • 8.9.5 SWOT Analysis
  • 8.9.6 Strategic Implications (2026–2032)
  • 8.10 Halva
  • 8.10.1 Company Overview
  • 8.10.2 Key Products & Segments
  • 8.10.3 Financial Performance (2023–2025)
  • 8.10.4 Business Strategy
  • 8.10.5 SWOT Analysis
  • 8.10.6 Strategic Implications (2026–2032)
  • 8.11 RJ's Licorice
  • 8.11.1 Company Overview
  • 8.11.2 Key Products & Segments
  • 8.11.3 Financial Performance (2023–2025)
  • 8.11.4 Business Strategy
  • 8.11.5 SWOT Analysis
  • 8.11.6 Strategic Implications (2026–2032)
  • 8.12 Cloetta
  • 8.12.1 Company Overview
  • 8.12.2 Key Products & Segments
  • 8.12.3 Financial Performance (2023–2025)
  • 8.12.4 Business Strategy
  • 8.12.5 SWOT Analysis
  • 8.12.6 Strategic Implications (2026–2032)
  • 8.13 Switzer’s Authentic Candy
  • 8.13.1 Company Overview
  • 8.13.2 Key Products & Segments
  • 8.13.3 Financial Performance (2023–2025)
  • 8.13.4 Business Strategy
  • 8.13.5 SWOT Analysis
  • 8.13.6 Strategic Implications (2026–2032)
  • 8.14 Gimbals Fine Candies
  • 8.14.1 Company Overview
  • 8.14.2 Key Products & Segments
  • 8.14.3 Financial Performance (2023–2025)
  • 8.14.4 Business Strategy
  • 8.14.5 SWOT Analysis
  • 8.14.6 Strategic Implications (2026–2032)
  • 8.15 Panda
  • 8.15.1 Company Overview
  • 8.15.2 Key Products & Segments
  • 8.15.3 Financial Performance (2023–2025)
  • 8.15.4 Business Strategy
  • 8.15.5 SWOT Analysis
  • 8.15.6 Strategic Implications (2026–2032)
  • 8.16 Katjes
  • 8.16.1 Company Overview
  • 8.16.2 Key Products & Segments
  • 8.16.3 Financial Performance (2023–2025)
  • 8.16.4 Business Strategy
  • 8.16.5 SWOT Analysis
  • 8.16.6 Strategic Implications (2026–2032)
  • 8.17 Toms Group
  • 8.17.1 Company Overview
  • 8.17.2 Key Products & Segments
  • 8.17.3 Financial Performance (2023–2025)
  • 8.17.4 Business Strategy
  • 8.17.5 SWOT Analysis
  • 8.17.6 Strategic Implications (2026–2032)
09Competitive Landscape
  • 9.1 Competitive Landscape Overview
  • 9.2 Competitive Intensity Assessment
  • 9.3 Key Player Strategies & Positioning
  • 9.4 Competitive Dynamics & Strategic Outlook
  • 9.4.1 Emerging Competitive Threats
  • 9.4.2 Consolidation vs. Fragmentation Outlook
  • 9.4.3 Competitive Response Matrix
  • 9.4.4 Strategic Recommendations, 2026–2032
10Porter's Five Forces Analysis
  • 10.1 Threat of New Entrants
  • 10.2 Bargaining Power of Buyers
  • 10.3 Bargaining Power of Suppliers
  • 10.4 Threat of Substitutes
  • 10.5 Competitive Rivalry
11PESTLE Analysis
  • 11.1 Political
  • 11.2 Economic
  • 11.3 Social and Demographic
  • 11.4 Technological
  • 11.5 Legal and Regulatory
  • 11.6 Environmental
  • 11.7 Strategic Implications of the PESTLE Assessment
12SWOT Analysis
13Future Trends & Outlook
  • 13.1 Future Trends & Outlook
  • 13.1.1 Trend Summary and Commercial Maturity Assessment
  • 13.1.2 Technology and Innovation Trends
  • 13.1.3 Long-Term Market Outlook
  • 13.1.4 Investment & M&A Activity Outlook
  • 13.1.5 Overall Outlook Assessment

Frequently asked questions

How big is the global Licorice Candy market?
The global Licorice Candy market is estimated at US$ 1.57 billion in 2025 (base year) and is projected to reach US$ 2.22 billion by 2032.
How fast is the Licorice Candy market expected to grow?
The market is expected to grow at a CAGR of 5.0% from 2026 to 2032, expanding from US$ 1.57 billion in 2025 to US$ 2.22 billion in 2032, roughly 1.4 times its base-year value.
What does the Licorice Candy market cover?
Licorice Candy is a type of confectionery that is flavoured with licorice extract. It can come in various forms, such as twists, ropes, bites, or even coated in chocolate. Licorice Candy has a distinct sweet and slightly salty flavor that is loved by many people.
What are the main segments of the Licorice Candy market by type?
By type, the market is segmented into Original Black Licorice and Fruit Flavored Candy.
Which applications drive demand in the Licorice Candy market?
Key applications covered include Supermarket, Online Sales and Convenient Store.
Who are the key players in the Licorice Candy market?
Key players profiled include Hershey, Haribo, Tootsie, American Licorice Company (Red Vines), Darrell Lea, Fini Company, Perfetti Van Melle and Lakrids, among 17 companies covered in total.
Which regions and countries are covered for Licorice Candy?
The market is analysed across Asia Pacific, North America, Europe, Middle East & Africa and Latin America, with 20 country-level markets including China, Japan, United States, Canada, Germany, France, Egypt and South Africa.
What is driving growth in the Licorice Candy market?
What factors are driving Licorice Candy market growth, globally and by region?
Who should buy the Licorice Candy market report?
The report is intended for manufacturers and solution providers, distributors and end users in Supermarket, Online Sales and Convenient Store, investors and consultants, and government or industry bodies who need market size, segmentation, competitive and regional data for the Licorice Candy market.
What license options are available for this report?
The report is available as a Single User License (US$ 3,500, one named user), a Site License (US$ 5,250, up to 10 users) and a Global / Corporate License (US$ 7,000, unlimited users), all delivered in PDF format.

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CAGR projections use time-series regression on 5-10 years of historical data, adjusted for identified demand drivers (technology adoption curves, regulatory catalysts, demographic shifts) and demand inhibitors (cost barriers, substitution risk). Scenario modeling covers base, optimistic, and conservative cases.

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