Global Social Media Analytics Market Strategic Research Report

Scope of the Report

The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. Social media analytics is the process of gathering data from social media sites, blogs and other stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer.

Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.

Social media analytics is considered the basic foundation for enabling an enterprises to:

• Execute focused engagements like one-to-one and one-to-many

• Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, etc.

• Maximize the customer experience

Social media is a good medium to understand real-time consumer choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the customer base on a more emotional level to help better target customer service and marketing.

The largest application of North America Social Media Analytics market is Customer Behavioral Analysis, with a share more than 25%, followed by Customer Segmentation and Targeting and Competitor Benchmarking, both share are nearly 35%. Retail is the largest end user, with over than 40% market share.

This report presents a comprehensive overview of the global Social Media Analytics market, covering market size and forecast, segmentation by product type and application, competitive landscape, leading players and regional and country-level outlook.

Segment by Type

• Customer Segmentation and Targeting
• Multichannel Campaign Management
• Competitor Benchmarking
• Customer Behavioral Analysis
• Marketing Measurement

Segment by players, this report covers

• IBM
• Oracle
• Salesforce
• Adobe Systems
• SAS Institute
• Clarabridge
• Netbase Solutions
• Brandwatch
• Talkwalker
• GoodData
• Crimson Hexagon
• Simply Measured
• Sysomos
• Digimind
• Unmetric
• Cision US

Segment by Application

• Banking, Financial Services and Insurance (BFSI)
• Telecommunications and IT
• Retail
• Healthcare
• Government
• Media and Entertainment
• Transportation and Logistics
• Others

Who Can Use This Report?

This report is written for decision-makers who need a clear, data-backed view of the global Social Media Analytics market:

• Manufacturers, suppliers and solution providers benchmarking their position and planning product, capacity and go-to-market strategy
• Distributors, channel partners and end users in Banking, Financial Services and Insurance (BFSI), Telecommunications and IT, Retail evaluating demand and sourcing options
• Investors, financial analysts and consultants assessing growth opportunities, competitive dynamics and M&A potential
• Government agencies, industry associations and research institutions tracking industry developments and policy impact