Global Outdoor Advertising Market Strategic Research Report

Scope of the Report

Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes.

Outdoor advertising is aimed at all the public, so it is difficult to choose specific target objects, but outdoor advertising can display the image and brand of the company in a fixed place for a long time, so it is very effective for improving the popularity of the company and the brand.

Key manufacturers of outdoor advertising in the Asia-Pacific region include JCDecaux, Focus Media, and oOh! Media Limited, Asiaray Media Group Limited, Move Media Pte Ltd, Mediacorp Pte Ltd., Dentsu Inc., Beijing Bashi Media, Quotient Technology, Ströer and OUTFLONT Media (CBS), among which the top three manufacturers hold more than 15% of the market share, and the largest manufacturer is Focus Media. The production of outdoor advertising in the Asia-Pacific region is mainly distributed in Japan, Thailand, Indonesia, Philippines and Malaysia, among which the top five production regions account for nearly 40% of the market share. At present, Japan is the largest production region, accounting for more than 30% of the market share. In terms of products, the traditional market share is close to 60%, and the relative growth of digital is faster. In terms of application, large enterprise is the first application field, accounting for nearly 80% of the market share, followed by small and medium-sized enterprises.

This report presents a comprehensive overview of the global Outdoor Advertising market, covering market size and forecast, segmentation by product type and application, competitive landscape, leading players and regional and country-level outlook.

Segment by Type

• Digital
• Traditional

Segment by players, this report covers

• JCDecaux
• Focus Media
• oOh!media Limited
• Asiaray Media Group Limited
• Moove Media Pte Ltd​
• Mediacorp Pte Ltd.
• Dentsu Inc.
• Beijing Bashi Media
• Quotient Technology
• Ströer
• OUTFRONT Media (CBS)
• Lamar Advertising Company
• Clear Channel Outdoor Holdings, Inc.
• Kesion
• IPG
• QBF
• SiMei Media
• Guangdong Guangzhou Daily Media Co., Ltd.
• Publicis Groupe
• Havas SA
• Chengdu B-ray Media Co., Ltd.

Segment by Application

• Large Enterprise
• SME

Who Can Use This Report?

This report is written for decision-makers who need a clear, data-backed view of the global Outdoor Advertising market:

• Manufacturers, suppliers and solution providers benchmarking their position and planning product, capacity and go-to-market strategy
• Distributors, channel partners and end users in Large Enterprise, SME evaluating demand and sourcing options
• Investors, financial analysts and consultants assessing growth opportunities, competitive dynamics and M&A potential
• Government agencies, industry associations and research institutions tracking industry developments and policy impact